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  • For Serious ROI, B2B Companies Should Adopt These Three B2C Marketing Strategies

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: None

    Just because B2C brands cater to a different type of audience doesn't mean you can't pull a page from their playbook for your B2B marketing. In fact, doing so may bring a little more clarity—and a little more bang for your buck.

  • 119 Facts About Email Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Why is email such a successful marketing channel? It's widespread, measurable, and easy to customize. Find out more about this ubiquitous channel with these stats, fun facts, and case studies.

  • Podcast Advertising: Revenue and Format Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Total advertising revenue for the largest podcasting organizations jumped 72% between 2015 and 2016, according to recent research from the Internet Advertising Bureau (IAB) and PwC.

  • The Indispensable Welcome Email [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Knock, knock. Who's there? New subscribers. And it's time to welcome them to your brand. This infographic shares ideas for welcome series and tips for making those first emails impactful.

  • Boost Your Email ROI by Improving Your Copy's Readability

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    As an email marketer, you test subject lines and calls to action for optimal performance, but are you submitting your copy to the ultimate test? If you're not testing it for readability, you may be missing out on clicks, conversions, and revenue.

  • The Post-Purchase Experience: What Consumers Want

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumers say retailers and manufacturers of B2C products could most improve the post-purchase experience by offering better technical assistance, according to recent research from the CMO Council and LiveTechnology.

  • #SocialSkim: LinkedIn Custom Notifications, Facebook Monetizes Messenger: 10 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    LinkedIn's suite of tools to help you customize notifications; Facebook Messenger ads roll out globally, and Instant Article subscriptions are almost here; why Snap Map is worth paying attention to; get B2B leads with LinkedIn's Sponsored InMail; search via emoji; more!

  • Why Your Ideal Prospect Just Picked Your Competitor (and How to Win Next Time)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    You lost your prospect to a competitor you've been enviously watching win again and again. What's happening? And how can you stop it from happening yet again?

  • Six Social Media Behaviors Your Brand Needs to Stop Right Now [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Oh, no, you didn't! Make sure your brand isn't participating in these six social media no-nos.

  • The State of OTT Video Viewing: Top Devices and Platforms

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Some 51 million US households now engage in over-the-top (OTT) streaming of video content—i.e., via the Internet to a television set—according to recent research from comScore.

  • What 2 Billion User Journeys Tell Us About Personalization [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    How does personalization affect the customer journey? Significantly. E-commerce businesses can increase revenue per visitor 6% with the use of savvy optimization and personalization, a recent study found. See the infographic for more.

  • The Business Case for Behavior-Changing Content: Five Rules of Engagement

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content is still one of the best ways to engage your customers—but you must rethink it... It's not about beautiful stories about your brand; it's about high-value, behavior-changing content about, and for, your customers and their aspirations.

  • Five Best-Practices for Managing Digital Marketing Content and Assets

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    In today's digital world, marketers manage thousands of images and videos. What's the best way to manage your marketing materials? Here are five best-practices to consider.

  • The 20 Most Effective Numbers in Facebook Post Headlines

    Chart

    CONTENT TYPE: Chart | TOPIC: Writing

    List-post headlines that include the number 10 garner more engagement on Facebook, on average, than headlines that include other numbers, according to recent research from Buzzsumo.

  • How In-Store Tech Use and Preferences Differ by Gender [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Though 42% of women take photos of products in-store to remember them later, only 30% of men do so, a recent study finds. Check out the infographic for more about how men and women use technology differently to enhance their in-store experience.

  • Hacks That Make Your Content Sticky Like Duct Tape: John Jantsch on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Marketing consultant, speaker, and author John Jantsch of Duct Tape Marketing shares tips, tricks, and insights for better content marketing, and discusses his latest book, SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs.

  • Embrace the Squirrel: How to Achieve Genuine Breakthroughs in Your Communications Effectiveness

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    Communication matters. In organizations without effective communication, leaders can't lead, products don't sell, and projects don't get funded. Which presents a paradox: if it's that important, why does most communication fail?

  • Customer Referral Programs: Top Methods and Rewards

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    The most effective method for a current customer to refer a potential customer to a business is a verbal recommendation, according to recent research from Amplifinity.

  • Four Ways Snapchat Can Get Ahead of the Competition Post-IPO

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    To stay competitive post-IPO, Snap needs to not only maintain and grow its user base but also convince marketers of the value of using the platform for marketing and advertising. Here's what it has going for it.

  • Four Steps to Maximizing Customer Lifetime Value

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: None

    If customer lifetime value is not your top marketing metric, or at least one of the top metrics, you're missing out on a massive opportunity to grow revenue quickly and easily—and profitably.