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  • Blog and Social Media Use by Fortune 500 Companies in 2018

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most Fortune 500 companies now have corporate blogs, according to recent research conducted by Nora Ganim Barnes, Allison Kane, and Kylie Maloney at The Center for Marketing Research, University of Massachusetts, Dartmouth.

  • What Online Shoppers Want--and How You Can Provide It [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Brands throw all sorts of marketing techniques at the wall to see what sticks, but what do your customers really want? Yieldify surveyed 1,000 online shoppers, and here's what it learned about providing exceptional customer experiences.

  • Win (and Keep) Customers Using 'The Laws of Brand Storytelling': Ekaterina Walter and Jessica Gioglio Talk to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Ekaterina Walter and Jessica Gioglio join Marketing Smarts to share tips from their latest book, 'The Laws of Brand Storytelling: Win--and Keep--Your Customers’ Hearts and Minds.'

  • 10 Steps to Set Up Your ABM Program, and 10 Mistakes to Avoid

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    Close alignment and cooperation between Sales and Marketing is key to a successful account-based marketing program. Here's how you can set up your ABM program for success and avoid common mistakes.

  • Five Tips for Retailers to Win at Marketing in a Booming Economy

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Consumers are in a spending mood, and retailers should be paying attention. By planning ahead, brands can encourage purchases now and also set themselves up for more business in the long run.

  • Is Working From Home Better?

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    People who work from home are more likely to be satisfied with their jobs compared with office-only workers, but they are also more likely to feel more disconnected from their coworkers, according to recent research from Porch.

  • Defining Your ABM Pilot Campaign

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Account-Based Marketing

    ABM campaigns can boost your marketing efforts—but if you've never put one together, it's hard to know where to start. We'll show you how to deploy ABM campaigns successfully while maintaining your sanity.

  • The Rise of the Pop-Up Shop [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Event Marketing

    Many brands are exploring the benefits of pop-up shops, which can provide brand awareness and test markets at lower costs and less commitment than other options. See why your brand might consider a pop-up shop.

  • How to Use Your Marketing Analytics Smartly

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Knowing how to collect, read, and use your analytics can mean better customers and higher retention rates. Here are four key steps to put your analytics to work for you.

  • Four Questions to Answer Before Jumping on the ABM Bandwagon

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Account-Based Marketing

    Yes, account-based marketing can be an effective way to convert your B2B audience, but make sure you have a strong foundation before your start. Here's what to look for.

  • How Marketers Can Generate Their Own First-Party Intent Data

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Third-party customer-intent data is helpful, but the best way to ensure you have the most accurate, useful intent data is to collect website-visitor data yourself. Here's how to do that.

  • The Most Expensive States to Run Search Ads In [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    How does the price of search ads vary among US states? Which states tend to be the most expensive for different verticals? To find out, SEMrush analyzed search ads run in all 50 US states for 86,000 keywords in 17 industries.

  • Flip It, Turn It, 'Bop It!' The Traditional Marketing/Sales Funnel Is Out, So What Really Works?

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    The traditional marketing and sales funnel doesn't reflect how most B2B sales works these days--how buyers behave and how purchasing decisions are made. Here's how to win in the new environment.

  • 13 Common Email Marketing Mistakes to Avoid

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Email marketing is an indispensable channel for any successful content strategy. But how can you make sure email marketing campaigns are effective? Avoid making these 13 common mistakes.

  • Overcoming Isolation to Boost Employee Engagement: 'Back to Human' Author Dan Schawbel on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    Author Dan Schawbel shares research and insight from his latest book, "Back to Human: How Great Leaders Create Connection in the Age of Isolation." He explains how companies can combat employee isolation to improve engagement and retention.

  • Never Miss a Step in Your Social Media Marketing Schedule [Checklist]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    When you have the basics of your social media set up and running smoothly, the rest of the program becomes easier to manage. This checklist of social media tasks to address on a regular basis will help you set up your social routine--and entire program--for success.

  • The LinkedIn Profile Photo: What an Analysis of 2,000 Images Found

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Do people tend to smile or not smile in their LinkedIn profile photos? Is attire usually formal, business casual, or casual? How do profile photos differ among industries and by gender?

  • What's Your Post-Tradeshow Plan? Six Tips for a Successful Follow-Up Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Few of us would argue against the benefits of exhibiting at a tradeshow, where we can possibly reach hundreds, maybe thousands, of leads. But many of us focus so much on lead capture that we forget about a follow-up plan for nurturing leads into customers. These six tip should help.

  • Nine B2B Funnel Metrics You Can't Live Without

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Demand Generation

    Which are the most important metrics to be tracking in your sales funnel? Close more deals by assessing these key comparison metrics.

  • 10 Demand-Gen Campaign 'Gotchas' to Overcome for Flawless Marketing Automation Execution

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    When making the transition to marketing automation, many B2B organizations find scale to be the biggest issue they face. Here are 10 obstacles that pop up when planning and executing campaigns with marketing automation.