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  • Marketing Just Became Invaluable: A New Revenue Marketing Model for a New World

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The pandemic has changed customer relationships, and in the process we marketers have become more valuable than ever. We've known the power of digital, and mastered the strategy, tactics, and technology to harness it. Let's seize the opportunity to help remake Marketing and Sales.

  • B2B Content Marketing Report: Benchmarks, Budgets, Trends, and COVID-19 Response

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    The newly released 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report features how content marketers in North America have been adapting to conditions brought about by the COVID-19 pandemic.

  • Three Steps to Better Marketing and Sales Alignment

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Sales and marketing teams can often seem aligned—even when they aren't really. In fact, alignment levels have been decreasing. Take the three steps discussed in this article to ensure Sales and Marketing are communicating, collaborating, and working harmoniously.

  • Marketing From A to [Gen]Z: 'Zconomy' Author Jason Dorsey on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Customer Experience

    Jason Dorsey, co-author of the new book Zconomy: How Gen Z Will Change the Future of Business—and What to Do About It, joins Marketing Smarts to talk about what Gen Z wants from a brand, how to earn their brand loyalty, and how to stoke engagement among this valuable group.

  • Retargeting on LinkedIn: What B2B Marketers Need to Know [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Retargeting on LinkedIn can help boost campaign efficiency for B2B advertisers, since the platform is widely used by professionals. So, how do you do it?

  • 2021 Salary Guide: Pay Forecasts for Marketing, Advertising, and PR Positions

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    The median starting salary for a corporate chief marketing officer in the United States is expected to be $165,000 in 2021, according to recent research from The Creative Group.

  • Post-Pandemic Event Checklist: Audience-Centric Innovation and Messaging

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Planning events in the post-pandemic world will require an audience-focused strategy to enable innovative adaptations and messaging that will engage attendees. Learn how to do that effectively by using this checklist.

  • Five Powerful PPC Tips for SaaS Companies

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Software as a service is becoming essential in both our work and our social lives. For SaaS companies looking to drive traffic, build awareness, and generate leads, PPC is one of the most powerful tools available. Check out these five tips to make PPC work for you.

  • Five Steps to Making an Excellent Explainer Video (Article 3 of 3)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Explainer videos allow us to promote our products and services while also sharing valuable information that our potential customers need. Follow these five steps to ensure your video hits all the right notes for your audience.

  • Google Searches 2020: Trending and Popular Keywords

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    The top trending Google search term in 2020 in the United States was "stimulus check," according to recent research from SEMrush. Check out the charts in this article for 2020 trending keywords, new search terms, top searches, popular categories, and more.

  • Effective Content Types for Each Stage of the Buyer's Journey [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This infographic from Spear and Uberflip explores effective content types for each stage of the sales funnel (early, mid, late) and provides tips for connecting with target audiences throughout the buyer's journey.

  • Beyond Content Marketing: 10 Steps to Real ROI With Content Operations

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Some people think content operations isn't necessary—that everything will work fine without it. But it won't. Without content operations, there is content chaos. And you'll suffer huge opportunity costs. Here are 10 steps to avoid that chaos and those costs.

  • Optimize Content Strategy With Insights From a New Study: NetLine's David Fortino on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    David Fortino, SVP audience and product at NetLine Corporation, shares insights from the company's 2020 State of B2B Content Consumption and Demand Report for Marketers.

  • How 'EAT' Helps Businesses Succeed on Google Search [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    It's no secret that Google's search engine seeks to surface high-quality content to its users. However, determining exactly what signals "high-quality" to its algorithms can be challenging for marketers.

  • Event-Industry Professionals' Views on In-Person Events Right Now

    Chart

    CONTENT TYPE: Chart | TOPIC: Event Marketing

    Most event planners and other industry professionals say they would not feel comfortable attending an indoor event right now—even at half capacity—because of COVID-19, according to recent research from the Event Leadership Institute.

  • Forget B2B and B2C: It's a B2P World Now

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    B2B? B2C? B2B2C? The pandemic has changed the business landscape into one that is universally B2P: business-to-people. Find out what that means and how you can derive its many benefits. Read more.

  • Marketing in the Age of Bad News Blues: Three Ways to Combat Crisis Fatigue

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Marketing can be difficult at a time when so many of us feel assaulted by discouraging information. Use these techniques to fine-tune your strategy for customers who have crisis fatigue.

  • Sales Cycle Stages: Creating the Perfect Pipeline [B2B Backstage]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    See Kenda Macdonald, CEO of Automation Ninjas and bestselling author of "Hack The Buyer Brain," Backstage (on-demand) to learn how the human brain works when making a purchasing decision—and how you can use that knowledge to create the perfect sales pipeline.

  • B2B Virtual Events: 12 Ways to Ensure Impact and Drive Topline Growth

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    B2B sellers have relied heavily on tradeshows, user conferences, and other in-person interactions to launch products and services, generate leads, and nurture relationships. But B2B marketers must now replicate the impact of in-person events online. These 12 tactics will ensure you succeed.

  • US B2B Digital Advertising Forecast for 2020-2021

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    The COVID-19 pandemic has driven many B2B firms in the United States to boost spend on digital advertising in 2020, according to recent research from eMarketer.