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  • Three Activities to Prioritize for Maximum Marketing ROI in 2021

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The full effects of 2020 on marketing budgets in 2021 have yet to be felt, but it's safe to say marketers will have to focus more than ever on ROI. To ensure your marketing strategy gets peak returns this year, emphasize these three important areas.

  • How to Win Customers' Trust and Loyalty With Unfiltered Marketing: Stephen Denny on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    How do you earn (and keep) people's trust after a year like 2020? Stephen Denny shares insights from his new book (co-written with Paul Leinberger), Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World.

  • The Great SEO Question: Is Backlinking Dead? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    A recent infographic from DirJournal explores why link signals still matter for search rankings, what makes a link "good" according to Google's guidelines, and how businesses can build better link profiles.

  • Four Ways to Tackle Your Sales Enablement Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    The accelerated transfer of B2B business to digital-only formats has emphasized the importance of sales enablement technology. Even after the pandemic, digital-first attitudes are likely to persist—so ensure your sales enablement tech strategy measures up.

  • The Benefits of Green B2B Branding

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Going green is usually associated with consumer awareness, so it may seem irrelevant to consider for a B2B company. Not so: from financial benefits to positive PR opportunities, B2B marketers have a lot to gain from embracing the sustainable practices of their B2C counterparts.

  • The Biggest Frustrations of Content Managers [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Content managers say the top challenges they face with their jobs are getting quality content and dealing with a lack of strategy, according to recent research from Hero's Journey Content.

  • How to Move From Pitching Products to Marketing Your Point of View [B2B Backstage]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Branding

    In this B2B Backstage keynote with global positioning expert, April Dunford, you'll discover how to develop a "Point of View" narrative that will give your prospects and customers a clear way to think about their choices in the market and make it clear that your brand is the superior choice.

  • The Most Impactful Emerging Marketing Technologies

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Marketers say real-time marketing, analytics, and artificial intelligence (AI) are the three emerging technologies that will have the most impact on their strategies in the year ahead, according to recent research from Ascend2.

  • It's About Time: Six Tried-and-True Ways to Extract Content From Your SMEs

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content creation is one of those tasks organizational leaders should do but rarely find the time for. Extracting content, or even content ideas, from executives and internal experts is a major challenge for marketers. Here are six practical ways to get the content you need.

  • How to Perform a Social Media Competitive Analysis

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    A well-structured social media competitive analysis can reveal a host of useful insights, including what types of content your rivals are creating and which of their posts are receiving the most engagement.

  • Customer Service in 2021: Andy Cabasso of Postaga on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Customer Experience

    Andy Cabasso, founder of Postaga, joins Marketing Smarts to talk all things customer service, including what 2021 is going to look like and how we can use CS to take on the giants in our industries.

  • How to Build a Content Marketing Funnel That Will Drive Sales

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Why are we producing content? To generate leads, drive sales, and build authority. You'll need to bring readers in at the top of the funnel and work your way down to drive sales. Here's how.

  • 11 Email Design Trends to Watch in 2021

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Ready for lots of bold typography, textured illustrations, and muted colors in marketing emails this year?

  • The Top Barriers to Creating Great B2B Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Marketers say the biggest barriers to developing great B2B content are shifting internal priorities and interference during the creation process, according to recent research from Radix Communications.

  • Opportunity Out of Difficulty: Four Martech Trends to Follow in 2021

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    However 2020 played out for your company, it certainly illuminated some universal marketing obstacles that we can all learn from. Going into 2021, we can take advantage of those struggles and turn them into opportunities.

  • These Three Experiential Tactics Lead to Better B2B Virtual Events

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Experiential marketing doesn't have to rely on physical interaction. B2B companies can learn from their B2C counterparts by hosting virtual events that offer an interactive way for people to "leave" the house. To that end, focus on these three tactics.

  • CMO Predictions for 2021 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Empathy, creativity, and connectivity will ignite purpose-driven experiences in 2021, according to chief marketing officers (CMOs).

  • The Top 20 Content Marketing Hashtags, Topics, and Searches

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    What were the most popular hashtags, topics, and search queries related to content marketing in 2020? To find out, SEMrush analyzed hundreds of thousands of tweets and Google searches.

  • Elevate Experiences: Turn Your Customers Into Advocates

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    When most marketers think "marketing automation," they think "efficiency." But when used strategically, automation can offer you so much more—loyal customer relationships, a boost to the bottom line, and a way to measure your marketing success. Sponsored by Act-On Software.

  • MarketingProfs' Top 10 B2B Marketing Trends and Predictions for 2021

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The MarketingProfs team convened a virtual roundup of marketing-expert friends to get their take on trends and predictions that CMOs will need to be aware of to succeed in 2021. Here's what they predict.