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CONTENT TYPE: Article | TOPIC: Event Marketing

Virtual events are here for the long term. But it's become clear that engagement of virtual attendees isn't the same as engagement of in-person attendees. Here are 18 ways to improve your virtual event engagement.

CONTENT TYPE: Article | TOPIC: Event Marketing

Digital transformation affects everything from transportation to healthcare to our social connections. Are events next? This article explores the possible future of events.

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

Today's major opportunity for ad tech lies in finding a replacement for cookies, but even the best solution would apply only to a fraction of all digital advertising. Learn why independent ad tech must solve for the middle market.

CONTENT TYPE: Article | TOPIC: Career Development

Thought leadership is not a new topic, but defining and creating it remains elusive for many marketers. This article presents a useful framework for identifying what makes a good thought leader, as well as a guide on how you can become one yourself.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

Social media can no longer be the job of only one department or outside agency; integration is the key to success. Read this article to identify the cross-discipline strategy that'll work for you.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

For a business to thrive on social media, its social media marketing efforts must be conversion-focused. Here are five ways to increase your social media conversion rate.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Your shiny new product doesn't have to be ready to go before you start to market it. In fact, it's best to begin your strategy while the product is still in development to ensure you have an audience to sell to. Find out more in this article.

CONTENT TYPE: Article | TOPIC: Email Marketing

When Apple rolls out its improved Hide My Email feature this fall, marketers will have to decide whether it's still worth accepting the "fake" relay addresses it generates. How big a problem will this be for your lead-gen forms and email list? Here's what you need to know.