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  • How to Reach the Right Candidates With Programmatic Recruitment

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    Programmatic: it's not only an ad strategy aimed at acquiring customers but also a tool for recruiting employees. The technology allows employers to target and discover better job candidates.

  • Switching From Product-Centricity to Customer-Centricity With Personas

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Marketers are storytellers, and storytellers create character sheets to ensure they know their fictional cast members inside and out. The marketing equivalent? Buyer personas. Here's why they work and how to create them.

  • Avoid These Six 'Kisses of Death' in Business Development to Keep Your Marketing Funnel Alive

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    If you don't continually invest in business development to keep potential clients in the marketing funnel, your brand might as well not exist. Don't let that happen. Ensure you aren't making these six mistakes.

  • Digital Marketing Salary Trends for 2022

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Average salaries for digital marketing professionals in the United States have jumped by nearly a quarter over the past three years, according to recent research from MarTech and Chiefmartech.

  • Eight Approaches for Coming Up With Great Infographic Ideas [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Explore eight approaches for coming up with great infographic ideas, from looking to solve a burning problem to finding ways to highlight extreme cases.

  • A Privacy-First World Won't Hurt Your Customer Relationships, It Will Transform Them: Kipp Bodnar on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    How important is it to have a privacy-centered strategy in 2022? We chat with HubSpot CMO Kipp Bodnar about the state of data privacy, first-party data, becoming a more human-focused marketer, and more.

  • Using Behavioral Progressive Profiling to Drive Demand Generation

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    The version of progressive profiling that most marketing automation companies espouse merely collects more data on prospective customers. But more data isn't enough. What you need instead is an understanding of those potential customers based on their behavior so you can significantly increase your chances of closing a sale.

  • How B2B Marketers Can Avoid the Bane of Boring Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Data this, metrics that... it can be hard to harness basic creativity in the current marketing environment. This article argues for a return to design and a focus on interactive content to break up the monotony.

  • What B2B Tech Marketers Are Doing in 2022 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    B2B tech marketers are increasingly investing in brand marketing and are still struggling to measure ROI in 2022, according to an infographic from Jones PR.

  • How to Use Buyer Reviews in B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    When you're about to spend money on something, chances are you look up reviews of it first. But reviews and ratings aren't useful to buyers alone. Marketers can learn and benefit greatly from taking reviews into account.

  • Digital Ad Strategy 101: A Starting Point

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Marketers can't be blamed for being overwhelmed by the seemingly endless choices that digital advertising offers. But do you have to embrace every option and every channel? There's a better way.

  • How In-House Creative Teams Are Changing

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    In-house creative teams have been growing in size and increasingly focusing on strategy, according to recent research from Lytho.

  • What to Do When Your ABM Target Isn't Active Online

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing

    Ads and intent data work as sales tools when you're selling to salespeople and marketers who go online often. But when your target audience isn't online, you've got to approach sales differently. Join sought-after speaker and ABM expert Shira Abel for this free training to learn how to connect with a hidden target. Sponsored by Terminus.

  • Taming Martech Stack Bloat Is Essential to Scaling Revenue

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Too... much... technology... It's time to rethink how your martech stack works and which parts of it are really necessary. Your revenue depends on it.

  • Why and How Businesses Engage in Social Media Listening

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Businesses use social media listening most to attract new customers (17% cite as their primary motivation), provide better customer service (16%), and better understand customer preferences (16%).

  • The Top 10 Workplace Skills Trending on Search [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Which workplace skills are Americans researching on search engines? To find out, Preply looked at Google Trends search data for 572 keywords related to professional skills.

  • Five Ways to Maximize Your Tradeshow ROI

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Event Marketing

    Discover the five things the event experts at Cvent always do to optimize their time at industry events and ensure a positive ROI from the tradeshows they attend. Join us to learn how you can use those same strategies to get results at your next in-person event or tradeshow. Sponsored by Cvent.

  • Event-Led Growth, A Powerful B2B Marketing Strategy: Mark Kilens on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Event Marketing

    There's a new way to create immersive and integrated events across the entire customer journey. Airmeet's Mark Kilens shares how organizations can discover, engage, and retain customers using event-led growth.

  • Four Ways Marketers Can Triumph Over the 'Great Resignation'

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    Everyone's quitting their jobs! Or so it seems. In-house marketing teams are rare enough, so how do we keep marketers from leaving and making them even more rare? This article presents some ideas.

  • The Best Times to Post on Social Media in 2022 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    To find out the best times to post on social media, CoSchedule analyzed 37,219,512 social media messages from more than 30,000 organizations. An infographic summarizes the findings from the research.