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  • AI + Personas

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Wouldn't it be great to ask your target audience anything... and get answers so relevant it's like reading their minds? AI can do that for you. Using the free version of ChatGPT, Andy Crestodina shows you how to create custom-trained buyer personas that simplify your audience research, focus your offers, and identify opportunities for conversion.

  • Why Thought Leadership Content Fails

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Senior executives say the top reasons thought leadership content tends to fail are faulty methodologies and a lack of internal buy-in, according to recent research from Bospar and Reputation Leaders.

  • Brand + Demand: Taking B2B Marketing From Cost Center to Value Center

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Companies are fighting to survive, and Marketing needs to be more than a cost center. Although it's easy to preach about the value of brand marketing, the rubber needs to meet the road in practical execution and deliver tangible results.

  • What AI Needs to Learn From Humans [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    This infographic covers the growth of AI, why the idea of it being "human-free" is a myth, and how its potential can be fully unlocked with help from people.

  • How to Attract and Retain Top B2B Marketing Talent

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    The job market has been volatile recently, see-sawing between pandemic layoffs and the "Great Resignation." This article looks at the company characteristics that help attract and then retain B2B marketing talent.

  • A Privacy-First World Won't Hurt Your Customer Relationships | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Customer Experience

    On this episode of the Marketing Smarts Live Show, HubSpot CMO Kipp Bodnar and host George B. Thomas get into the nitty-gritty of what's been on so many marketers minds recently: When given access to a customer's data, how are you going to use it?

  • Beyond Open Rate: Eight Metrics for More Effective Email Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Was your campaign email opened? If the recipient just deleted it anyway, maybe it doesn't matter. Try shifting your email measurements to these eight metrics instead.

  • The Anatomy of a Great Blog Post Introduction [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    This infographic from Brafton covers what you should leave in your blog post intros and what you should leave out.

  • The Shift From Digital Transformation to Digital Evolution: Jill Roberson on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Host George B. Thomas and guest Jill Roberson delve into the differences between digital evolution and digital transformation, including why companies should get used to being uncomfortable and mark their digital journey with evolutionary milestones instead of treating transformation as a single task.

  • Your Product and Distribution

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    SESSION 1 of 4: There are no guarantees in business. But when you're entering a new market or releasing a new product, you can stack the odds in your favor with a Go-to-Market Plan. Create a comprehensive GTM plan that aligns your product with your sales and marketing teams to give your business the best chance at success.

  • 10 Simple Ways to Get More B2B Leads From Instagram

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Are you closing the door on Instagram leads? Get their attention and invite them in using these 10 simple tactics.

  • How B2B Marketers Can Know If They've Chosen the Right Career | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Career Development

    A lot of variables determine whether you feel comfortable in your marketing career: your boss, your role, your company, your ability to create change or control upcoming changes... How do you know you're in the right place?

  • Which Types of Social Media Posts Get the Most Interactions?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Which types of social media posts tend to get the most interactions (likes, comments, and shares) for businesses on Facebook, Instagram, and Twitter? To find out, Emplifi examined data for millions of posts in various formats (video, image, reel, link, etc.).

  • AI and SEO: Disrupt Your Content Strategy for Better Search Results

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Generative AI is disrupting market research, content creation, and even search algorithms. This is your opportunity to create a relevant, personalized user experience for your visitors. Wil Reynolds, vice president of innovation at Seer Interactive, reveals how to use your organization's unique resources to create unmatched SEO results.

  • SaaS Case Study Marketing Trends for 2023

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Most software-as-a-service (SaaS) marketers say text is the format they use most for their case studies, but that they want to create more video case studies in 2023, according to recent research from Uplift Content.

  • How Business Owners Feel About Threads [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Have business owners signed up for Meta's new Threads social network? If so, how do they plan to use it? To find out, researchers at B2B Reviews surveyed 417 business owners across generations.

  • The Boomerang Brand: Five Ways to Avoid It and One Time to Embrace It

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Brand launch. Brand refresh. Rebrand. You know the drill. But what do you do when the best brand option was one you left behind?

  • Leveraging Event-Led Growth | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Event Marketing

    Anything—from podcasts to community meetups—can be an event, insists Airmeet CMO Mark Kilens. And such micro-events should take place often, in different formats, he says, because in a vast sea of online content... events can also be a brand differentiator: "You can't stand out with content anymore."

  • Your Guide to B2B Appointment-Setting for Better Sales

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    One friend says, "Let's get dinner some time." Another friend says, "Let's get dinner Tuesday at 7PM." You can already tell the second friend is more interested—and the same principle applies to setting sales appointments.

  • Customers as 'Assets': Speaking the C-Suite's Language

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Speaking the language of the C-suite not only enhances marketers' credibility but also increases chances for getting meaningful resources for carrying out important marketing activities.