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  • Unlock Growth: The Power of Signal-Based GTM Strategies

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing

    For years, marketing and sales teams have relied on the numbers game, casting a wide net in hopes of catching a few quality leads. But that approach is failing. Discover how signal-based go-to-market strategies can better target buyers and increase revenue. Sponsored by Salesloft.

  • 10 Big Benefits of Employee Advocacy Social Media Programs [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Would you like to boost the effectiveness of your social media marketing while also increasing employee satisfaction and attracting more talent? If so, you may want to consider an employee advocacy program.

  • Choose the 'Bright Web': The Why and How of Building Thriving Communities

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Learn how fostering online communities an increase customer loyalty, brand awareness, and business success. Start building success. Read more.

  • The Ultimate Positioning and Messaging Guide for Homepages

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    Your homepage often creates your company's first impression. It does the heavy work of brand positioning. But how do you balance your product's features with audience and stakeholder interest? Join this session to get Anthony Pierri's homepage wisdom to create crystal-clear positioning on your website.

  • The Direct Mail Elements That Spur Action

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Which elements in direct mail pieces are most likely to spur people to take action? What types of images in direct mailings do people find most appealing?

  • How to Align Product and Marketing Teams Through Positioning

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Learn how a positioning framework can align product and marketing teams, reducing confusion and improving outcomes. Read more.

  • Post-Purchase Engagement: Three Ways to Minimize Churn and Maximize Customer Lifetime Value

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Discover three practical ways to build stronger post-purchase relationships with clients, leading to higher retention and customer lifetime value. Learn more.

  • The Factors That Drive B2B Ad Effectiveness on LinkedIn

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    What makes B2B ads effective on LinkedIn? To find out, researchers ran a series of experiments in which LinkedIn ads from B2B brands were shown to 1,773 business decision-makers.

  • The Importance of Story Framing for PR Success [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Public Relations

    With the right framing—crafting a story with a message in mind—you can change narratives, highlight key themes, and build a strong brand image.

  • Marketing Planning Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Marketing Strategy

    Make next year your best year in marketing with the Marketing Planning Friday Forum! Three sessions to help you understand current market conditions, measure marketing success, put your data into context, and create a robust marketing plan for the coming year. Sponsored by Cvent.

  • How to Conduct an SEO Competitor Analysis [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    This infographic explores how to conduct a search engine optimization competitor analysis so you can gain a true understanding of your competitive landscape.

  • Storytelling Through Audio: How Radio and Podcast Appearances Foster Human Connection

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Learn how audio storytelling on radio and podcasts enables brands to create meaningful connections with audiences and boosts engagement. Read more.

  • NEW Email Newsletter Strategies That *Actually* Work

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    Up your email newsletter game with Ann Handley's latest insights! Whether you're just starting out or looking to lift your KPIs, Ann reveals how to increase engagement while keeping it a pleasure to write. Plus, Ann will settle the ultimate newsletter debate: how long should a newsletter BE?

  • The Biggest Barriers to Adopting AI for Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    A lack of education and training around artificial intelligence is the biggest barrier to AI adoption by marketing departments, according to recent research.

  • Broken Forms Can Ruin Your Marketing: Best-Practices for B2B Lead Generation Forms

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Discover how to create and optimize lead generation forms that boost conversions and drive B2B business growth. Read more.

  • The Trust Paradox: Transforming Social Media Into a Trusted Discovery Engine

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Social Media Marketing

    New prospects discover multilocation brands through search and social media. But if the algorithms don't trust your brand, how will prospects find you? Don't remain invisible online. Learn how to build "machine trust" with these algorithms to get in front of more prospects. Sponsored by Yext.

  • Cultivating an Internal Team of Thought Leaders Will Help Promote Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    Learn the benefits of developing internal thought leaders to build trust and enhance your B2B brand's reputation. Read more.

  • The Top Challenges Businesses Face With Data Integration

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Security and governance are the biggest obstacles businesses face when trying to integrate data from various sources, according to recent research.

  • How Iconic Brand Logos Evolved Over 100 Years [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    This infographic examines how iconic brand logos have changed over the past 100 years, with some undergoing radical transformations and others merely getting tweaked a bit.

  • The Reach Fallacy and ROI: The Economics of a Fundamental Ad Metric

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Explore the pitfalls of focusing on advertising reach and learn how to improve the ROI of programmatic campaigns with better targeting and real-time data. Read more.