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Five Reasons to Prioritize Spend on Website UX Design

Article

CONTENT TYPE: Article | TOPIC: Websites

Great website UX doesn't mean your site merely looks nice; it means the site is designed to solve users' problems in the most straightforward way possible. Here are five reasons to budget for UX design.
Are You Making the Right B2B Martech Investments to Optimize for Agile Methods?

Article

CONTENT TYPE: Article | TOPIC: Martech

Agile marketing is a good fit for the B2B business environment. So how you do optimize your martech stack for Agile methods? This article has some ideas.
Digital Analytics' Impact on Your Marketing and Business: What You Need to Know

Webinar

CONTENT TYPE: Webinar | TOPIC: Marketing Strategy

Your company probably spends a great deal on digital marketing. But, despite all the data and analysis about your digital campaigns, do you know what's really working and what's not? Can you measure your digital marketing's impact? It's time to forge a path to ensure your company's digital maturity.
Building Better Customer Outcomes With a Customer Experience Quality Framework

Article

CONTENT TYPE: Article | TOPIC: Customer Experience

CX is getting more important every year, but siloed data and lack of a holistic vision can make it a challenge for many companies. Here's why you need a framework for ensuring customer experience quality.
Optimizing Your Media Investment: The Ongoing Value of Mixed Media Modeling

Sponsored Article

CONTENT TYPE: Sponsored Article | TOPIC: Martech

The current data ecosystem is complex. Brands know they have to be on top of it to scale, but they don't understand the landscape most of the time. Here's how media intelligence and mixed media modeling helps pull the curtain back.
2022 B2B Content Marketing Report: Benchmarks, Budgets, and Trends

Chart

CONTENT TYPE: Chart | TOPIC: Marketing Content

The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing and are increasingly investing in the approach.
Eight Graphic Design Trends That Will Define 2022 [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Marketing Content

Graphic design will be more striking and more inclusive in 2022 according to Venngage, which recently published its predictions for the year ahead.
Creating a Better Audience Experience: Oli Gardner on Marketing Smarts [Podcast]

Podcast

CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

How do you go from marketing to creating a better audience experience? Oli Gardner shares his journey from frustration with bad marketing and ugly landing pages to full-time event speaking and thought leadership.
CTV Scale Is Here, So Where Are B2B Advertisers?

Article

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

CTV is one of the fastest-growing digital channels for advertisers and marketers, but B2B companies are still reluctant to embrace it. Here's why CTV can work for B2B.
Social Media vs. SEO: 9 Key Differences Between the Tactics [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: SEO

This infographic looks at differences between social media and SEO in nine areas: topics, formats, audience targeting, conversion likelihood, speed, upper limits, effort and durability, measurement, and interdependence.
You Don't Close a Deal, You Open a Relationship

Article

CONTENT TYPE: Article | TOPIC: Customer Experience

Today's business is no longer about getting new logos and ringing the sales bell—it's about keeping the customers you have. This article explains why closing a deal is only the first step in connecting with customers.
Four Ways to Reduce Churn and Create a Companywide Culture of Customer Success

Article

CONTENT TYPE: Article | TOPIC: Customer Experience

Connecting with customers and reducing churn should not be relegated to your support team alone. Customer success relies on the actions of every department. Here are four ways to encourage that culture of customer success.
How Senior Marketers Set Their Budgets

Chart

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

The most common approach that senior marketers take for setting their marketing budget is to create a yearly budget based on the previous year's expenses, according to recent research from The CMO Survey.
Why B2B Brands Face Unique—and Sometimes Self-Inflicted—Email Deliverability Challenges

Article

CONTENT TYPE: Article | TOPIC: Email Marketing

Email deliverability can feel out of your control—particularly for B2B brands, which operate in unique ways that can affect inbox placement. Here's how to ensure that your companies' emails aren't being junked or blocked.
The Top Areas Where Martech Tools Could Be Improved

Chart

CONTENT TYPE: Chart | TOPIC: Martech

Marketers say the top areas where marketing tools could be improved are their integrations with other technologies, their data integrations, and their pricing, according to recent research from SharpSpring and Ascend2.
Four Hiring Trends Marketing Managers Need to Know [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Career Development

This infographic looks how hiring strategies are changing, why top performers may be looking elsewhere, how e-commerce is driving demand for specific skills, and which marketing jobs are the hottest right now.
What's Ahead? Four Marketing Execs Discuss the Future of Marketing

Sponsored Webinar

CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

It's time to think hard about the future of marketing—from the role of marketing teams to which channels and platforms are becoming more or less important—and everything in between, including what the latest data predicts for the industry. Join us to find the best way forward. Sponsored by Cvent.
The Great Compression and the Future of Marketing Post-Pandemic: Mitch Joel on Marketing Smarts [Podcast]

Podcast

CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

Upcoming B2B Forum speaker Mitch Joel talks about "The Great Compression" of business technology, the future of remote work, branding vs. direct response, and the benefits of the long haul.
Website Conversion Trends Every Marketing Professional Should Know About

Article

CONTENT TYPE: Article | TOPIC: Websites

The pandemic has given many companies the time and space to reset their digital strategy with a large rebrand. But overhauling a site too much can result in fewer conversions. It's best to use a combination of trends and evergreen tactics.
The Pros and Cons of Automation for Small Businesses [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Martech

Small business owners say the top benefit of automation is increased productivity and the top drawback is the need for excessive technical support, according to research from Skynova.

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Five Reasons to Prioritize Spend on Website UX Design

Are You Making the Right B2B Martech Investments to Optimize for Agile Methods?

Digital Analytics' Impact on Your Marketing and Business: What You Need to Know

Building Better Customer Outcomes With a Customer Experience Quality Framework

Optimizing Your Media Investment: The Ongoing Value of Mixed Media Modeling

2022 B2B Content Marketing Report: Benchmarks, Budgets, and Trends

Eight Graphic Design Trends That Will Define 2022 [Infographic]

Creating a Better Audience Experience: Oli Gardner on Marketing Smarts [Podcast]

CTV Scale Is Here, So Where Are B2B Advertisers?

Social Media vs. SEO: 9 Key Differences Between the Tactics [Infographic]

You Don't Close a Deal, You Open a Relationship

Four Ways to Reduce Churn and Create a Companywide Culture of Customer Success

How Senior Marketers Set Their Budgets

Why B2B Brands Face Unique—and Sometimes Self-Inflicted—Email Deliverability Challenges

The Top Areas Where Martech Tools Could Be Improved

Four Hiring Trends Marketing Managers Need to Know [Infographic]

What's Ahead? Four Marketing Execs Discuss the Future of Marketing

The Great Compression and the Future of Marketing Post-Pandemic: Mitch Joel on Marketing Smarts [Podcast]

Website Conversion Trends Every Marketing Professional Should Know About

The Pros and Cons of Automation for Small Businesses [Infographic]