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  • You Don't Close a Deal, You Open a Relationship

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Today's business is no longer about getting new logos and ringing the sales bell—it's about keeping the customers you have. This article explains why closing a deal is only the first step in connecting with customers.

  • Four Ways to Reduce Churn and Create a Companywide Culture of Customer Success

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Connecting with customers and reducing churn should not be relegated to your support team alone. Customer success relies on the actions of every department. Here are four ways to encourage that culture of customer success.

  • How Senior Marketers Set Their Budgets

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    The most common approach that senior marketers take for setting their marketing budget is to create a yearly budget based on the previous year's expenses, according to recent research from The CMO Survey.

  • Why B2B Brands Face Unique—and Sometimes Self-Inflicted—Email Deliverability Challenges

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Email deliverability can feel out of your control—particularly for B2B brands, which operate in unique ways that can affect inbox placement. Here's how to ensure that your companies' emails aren't being junked or blocked.

  • The Top Areas Where Martech Tools Could Be Improved

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Marketers say the top areas where marketing tools could be improved are their integrations with other technologies, their data integrations, and their pricing, according to recent research from SharpSpring and Ascend2.

  • Four Hiring Trends Marketing Managers Need to Know [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    This infographic looks how hiring strategies are changing, why top performers may be looking elsewhere, how e-commerce is driving demand for specific skills, and which marketing jobs are the hottest right now.

  • What's Ahead? Four Marketing Execs Discuss the Future of Marketing

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    It's time to think hard about the future of marketing—from the role of marketing teams to which channels and platforms are becoming more or less important—and everything in between, including what the latest data predicts for the industry. Join us to find the best way forward. Sponsored by Cvent.

  • The Great Compression and the Future of Marketing Post-Pandemic: Mitch Joel on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Upcoming B2B Forum speaker Mitch Joel talks about "The Great Compression" of business technology, the future of remote work, branding vs. direct response, and the benefits of the long haul.

  • Website Conversion Trends Every Marketing Professional Should Know About

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    The pandemic has given many companies the time and space to reset their digital strategy with a large rebrand. But overhauling a site too much can result in fewer conversions. It's best to use a combination of trends and evergreen tactics.

  • The Pros and Cons of Automation for Small Businesses [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Small business owners say the top benefit of automation is increased productivity and the top drawback is the need for excessive technical support, according to research from Skynova.

  • Does Including Video on Site Landing Pages Boost Conversions?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Including video on website landing pages tends not to boost conversions in general, and sometimes slightly harms performance, according to recent research from Unbounce.

  • Marketing Automation: Seven Machine-Learning Use Cases

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    The marketing world is abuzz with the benefits of AI and machine-learning, but how do you bring them from theory into practice? Here are seven ways companies are using AI and ML to automate their marketing.

  • How Companies Can Use Digital Brand Ambassadors for B2B Influencer Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    No one can argue the effectiveness of influencer marketing. But what if you could create your own influencer? Here's how digital humans are changing the game.

  • Four Tips for Implementing Agile Strategies in Your Marketing to Increase Efficiency and Results

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Agile marketing has gained traction by enabling marketers to adapt more quickly in an uncertain environment. But switching to Agile is not a simple process. This article has four tips on how to adopt Agile methods successfully.

  • 2022 Salary Guide: Pay Forecasts for Marketing, Content, and PR Positions

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    The median starting salary for a corporate chief marketing officer in the United States is expected to be $170,000 in 2022, according to recent research from Robert Half.

  • 10 Web Design Trends for 2022 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    Designers should be considering the impact of both white space and Dark Mode when developing experiences for the Web in 2022. That's among the 10 key design predictions explored in this infographic from Red Website Design.

  • Doubleheader Event: Agile Marketing and Planning—Beyond the Basics

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    Are you ready to enable greater efficiency and productivity among your team and organization? If so, now is the time to level-up your strategic planning and day-to-day efficiency through Agile Marketing methods and best-practices. Sponsored by Adobe Workfront.

  • Intent Data's Signals: Cracking the Code, Part 2

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Measurement & Analytics

    Robust data paired with predictive analytics is essential for modern sales and marketing leaders. It makes it possible to do things we could never do otherwise—even with rooms full of intel-gatherers and decoders trying to interpret data. Here are just a few examples.

  • Struggling to Write Effective Whitepapers? Here Are Five Steps for Planning One

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Whitepapers can be a headache to create, even if you have the resources. To make the actual writing process less of a hassle, it helps to have a plan first.

  • The Role of Music in Your Brand: Sam Parvin on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Music plays a pivotal role in branding and advertising. Sam Parvin of Parvin Music discusses how she guides brands through adopting an audio strategy and choosing music that reflects their brand values.