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  • Six Principles of Great Content Brands

    Article

    CONTENT TYPE: Article | TOPIC: None

    The torrent of content is increasing by the day. It's a good sign: Marketers are getting hip to the power of content. But the only way to survive the coming erosion of engagement with your content is to create a Great Content Brand.

  • Saving Time and Money Are Key Drivers of Shopping via Mobile

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly two-thirds (63%) of smartphone owners expect to be shopping more via their mobile device over the next couple years; moreover, among such mobile devotees, saving time and money are key motivators for shopping with their device.

  • The Power of Mobile [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Smartphones and tablets are growing in popularity, so you might be assuming that they are completely transforming how folks shop. Transforming? Yes. Completely? Not quite. This infographic shows how mobile devices are really affecting the shopping experience.

  • Lead Generation Isn't Everything: You Need a Sales Rock Star!

    Article

    CONTENT TYPE: Article | TOPIC: None

    Sure, marketing can generate leads—but leads, though necessary, aren't sufficient. You also need a sales rock star to convert those leads into sales. So, what qualities should your star have?

  • Swipp, Groupon, Foursquare, LinkedIn, and more... The Week in Social Media #SocialSkim

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week's #SocialSkim is especially insight-rich. Swipp gauges user sentiment for products and places; Groupon's launched an insight tool; Foursquare's mapped all its check-ins; and we have tips on LinkedIn campaigns, your social media policy, and more. Skim for smarts!

  • Sports in 2012: On-the-Go Content, Marketable Athletes

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    From stats and scores to game footage, mobile devices played a huge role in sports content consumption in 2012, according to Nielsen's 2012 Year in Sports summary, including its annual list of the year's most marketable athletes.

  • 10 Personal Branding Trends for 2013 (Part 2)

    Article

    CONTENT TYPE: Article | TOPIC: None

    In Part 1 of "10 Personal Branding Trends for 2013," I shared five important personal branding trends for the New Year. In this second installment, I have five more trends for you to include in your personal branding strategy to make you stand out and achieve your goals.

  • The Path to Social Media Success in 2013: A 12-Month Plan [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Often, the best way to reach a huge goal is to break it down into small, less intimidating goals. To help businesses tackle the daunting task of developing a social media presence (without feeling overwhelmed), Intuit has created this "Path to Social Success in 2013" infographic.

  • New Leadership Skills for a New Social Media Age

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    People who work in companies that are actively using social technologies tend to value a more humanistic approach to corporate leadership over more traditional "command-and-control" methods, according to the 2012 Social Leadership Survey, conducted by Jamie Notter and Maddie Grant.

  • Building a Website Testing and Optimization Program: Implementation (Part 2)

    Article

    CONTENT TYPE: Article | TOPIC: None

    This second article in a three-part series on website testing and optimization outlines the four key steps you'll need to take to implement your optimization program.

  • Surrender to the Chaos of the Internet: The Atlantic's Bob Cohn on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    The Atlantic magazine has made a highly successful transition to the digital world. To understand what has led to its digital success and uncover what content marketers might learn from its example, I invited Bob Cohn, the magazine's digital editor, to Marketing Smarts.

  • Digital, Direct Marketing Hiring Flat in 1Q13, but Hiring Freezes Drop

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Job prospects for direct and digital marketers have remained flat in the first quarter of 2013: The proportion of employers planning to add marketing staff over the next three months held at 47%, up only 1 percentage point from the previous quarter, according to Bernhart Associates' Quarterly Employment Report.

  • Lead-Nurturing and Marketing Automation: 15 Key Questions Answered (Question 5)

    Article

    CONTENT TYPE: Article | TOPIC: None

    To answer the question of how much content you'll need for lead nurturing and marketing automation, let's look at how you pack for a long weekend of skiing with friends and family at a mountain resort.

  • Improving Digital Coupon ROI: Demographic Snapshot [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    In which cities and states are digital coupons most likely to be activated? To find out, RevTrax conducted a study that poinpointed the top cities, regions, and demographics for digital coupon use. It then created the following infographic from the results.

  • Marketers Upping the Ante on Big Data in 2013

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketers are planning to boost spending on Big Data in 2013, hiring employees dedicated to analytics and building systems to keep up with the fire hose of information being generated by digital and social channels, according to report by Infogroup Targeting Solutions and Yesmail Interactive.

  • Pavlov's Dog, or How to Develop and Deliver a Consistent Brand Experience

    Article

    CONTENT TYPE: Article | TOPIC: None

    When we hear a name, see a logo, whiff a particular scent, or encounter a sensation, we are conditioned—like Pavlov's dogs—to respond in a specific way.

  • Marketers Are From Mars: Their Digital Behaviors Differ From Consumers'

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketers are not typical consumers: They're more likely than other online consumers to explore new digital environments, own a smartphone, and use various digital media frequently. Consequently, marketers can lose touch with the people they're trying to reach, according to a study by ExactTarget.

  • Power Up Your Marketing to Prove Business Value [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Numerous studies throughout 2012 reiterated just how challenged marketers are in proving Marketing's business value. Some marketers, though, are cracking the code, and we can learn lessons from them as we work to power up our marketing.

  • How to Use Web Video to Win Business and Wow Customers

    Article

    CONTENT TYPE: Article | TOPIC: None

    The human brain is programmed to take in a large amount of information when it's presented in a combination of images, movement, and sound. The benefits of Web video as a marketing medium for business, then, suddenly becomes clear...

  • Facebook Graph Search, a Pinterest Campaign, Dropify, and More: This Week in Social Media #SocialSkim

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook's Graph Search tops this week's buzz list. In campaigns, we've got VSP and fashion icon Diane Von Furstenberg's #PinToGiveAndGet (remember Pinterest? It's still hot...). And you'll love this week's featured tool, Dropify.