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  • How to Gauge the Power and Value of Your Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Larger companies may be less concerned about the direct correlation between content marketing efforts and deals. But, for the rest of us, it's critical. So, how do you gauge the power of content and the value of your content marketing initiatives?

  • Facebook, LinkedIn Are Top Social Platforms for Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    If forced to only select only one social media platform to market on, 49% of marketers would pick Facebook, followed by 16% for LinkedIn, according to a recent survey by Social Media Examiner.

  • The Hyperconnected Life [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Life before the internet? What's that? Today's teens and young adults only know about the digitally connected world. Here's a look at their hyperconnectivity and its effects.

  • Four Outside-the-Box Ideas to Better Understand Customer Experience

    Article

    CONTENT TYPE: Article | TOPIC: None

    In the show "Undercover Boss," senior execs go undercover as frontline employees to see how the company is really doing and what customers experience. CMOs should try that, too—with these outside-the-box ideas.

  • Instagram More Effective Than Pinterest for Top Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Some 67% of top brands are now using Instagram, reaching more than 100 million active monthly users on the network—a 500% increase in users since last year—according to a recent report.

  • The Nitty-Gritty of Brand Story Power

    Article

    CONTENT TYPE: Article | TOPIC: None

    Understanding the power of stories is one thing; knowing how to craft them is another. So, let's delve into some practical applications of story. I'll use case studies, annual reports, and video as examples.

  • Social Media Delivers Highest-Quality Users in Ad Campaigns

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Social media delivered the highest-quality users in ad campaigns during the first quarter of 2013, performing 65% better than the industry overall and 33% better than the next best channel, according to a recent report.

  • The State of Digital Content [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    In light of the increasing popularity of digital devices, video, and social networks, how has digital content readership changed? To answer that question, Uberflip researched key usage data from February 2010 through February 2013 then created the following infographic.

  • #SocialSkim: A Real Kitchen (and Social Media) Nightmare, Facebook Fan Value, Pinterest Stress

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week, a Scottsdale bakery made social headlines. Find out why. And get to know the (new) value of a Facebook Like, how brands can use SnapChat, how to set up marketing analytics, and why preppies want to give the homeless a makeover.

  • Wherefore Art Thou, J. Peterman? The Quest for Social Engagement

    Article

    CONTENT TYPE: Article | TOPIC: None

    J. Peterman is a brand with far more personality than most. However, somehow, it got lost along the winding road to the social Web, and it's a tragedy that's costing the cataloger. Here are our ideas to engage the J. Peterman fan base.

  • How Small-Business Owners Are Using Mobile Technology

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 66% of small-business owners are using mobile devices and/or mobile solutions as part of their operations, according to a recent report.

  • Four Steps to Ensuring Your Strategy Achieves Results

    Article

    CONTENT TYPE: Article | TOPIC: None

    Many companies at all stages invest time in planning but lack the processes and leadership needed to ensure a strategy achieves the desired results. Failure is expensive and wastes precious resources. To avoid both and to achieve execution success, check out these four tips.

  • 50% of Moms Would Engage With Brands on Facebook If Rewarded

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 81% of moms would buy more from a brand if rewarded, and over 50% are willing to engage with a brand on Facebook and other social media platforms if provided incentive, according to a recent report.

  • Manage Your Marketing Career in 3D

    Article

    CONTENT TYPE: Article | TOPIC: None

    Many career-minded marketing professionals we coach tell us they are too busy working in their career to work on it. Sound familiar? If so, it's time to switch from autopilot to manual mode and deliberately manage your career.

  • Entrepreneurship and Women in High Gear: Author Amy Howell Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Author Amy Howell talks about how professional women can use their personal networks to build their career, and the importance of cultivating genuine connections online and offline.

  • 4 in 10 CMOs Feel Unprepared for Challenges Ahead [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly four in 10 chief marketing officerssay they do not have the right people, tools, and resources to meet their marketing objectives, according to a recent report.

  • When Did Social Media Lose Its Way? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    In the early days of social media, users interacted like real people do. However, in time, social networks evolved into pits of broadcast messages. Here's how companies lost their way in social media, and how they can find a path back to its friendlier roots.

  • How to Properly Close the Loop... and the Sale

    Article

    CONTENT TYPE: Article | TOPIC: None

    First impressions matter a great deal. That's why you need to structure your sales calls to establish rapport and drive toward a sense of trust and camaraderie with your prospects. Here are three tips for success on that first call.

  • Average Value of a Facebook Brand Fan Increases 28%

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The average value of a brand fan on Facebook in key consumer categories increased to $174 in 2012, from $136 in 2010, according to a new report.

  • Four Foundational Elements of Marketing Analytics Success

    Article

    CONTENT TYPE: Article | TOPIC: None

    A lot of marketing organizations today think that they are on the path to greater insight because they now have analytics technology. The reality is that it takes a significant investment in four foundational areas to ensure analytics success. Here's a look at each area.