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  • Marketers Undervalue Email, Overvalue Personalization

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Gaps exist in digital marketers’ perceptions of how consumers want to engage with brands, what influences their purchase decisions, and how they view privacy, according to a recent report by the Economist Intelligence Unit and Lyris.

  • Keyword Methodology: How to Jumpstart Your SEO Strategy

    Article

    CONTENT TYPE: Article | TOPIC: None

    You know the importance of SEO, but building a program can be overwhelming. If the thought of SEO makes your head hurt, here's a tried and tested guide on how to create and execute a killer SEO keyword strategy.

  • Content Marketing Sweetens the Mix [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    How popular has branded content marketing become this year? According to recent research, brands and agencies continue to increase their spending for branded content marketing. Check out the following infographic for details.

  • Should Senior Marketers Be the 'Voice of the Customer'?

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    CONTENT TYPE: Chart | TOPIC: None

    Nearly one-quarter of chief marketing officers want a chief customer officer to take primary responsibility for understanding and interacting with the customer, whereas another quarter see the responsibility as their own, according to a recent report.

  • Five Killer Video Marketing Tips

    Article

    CONTENT TYPE: Article | TOPIC: None

    No matter what you're selling or promoting, video should be a consideration. Technology is no longer a hurdle, but coming up with the right message, tone, and approach can be. Here's a brief intro to bring you up to speed.

  • Email Volume and Open Rates Up: Benchmark Report

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    CONTENT TYPE: Chart | TOPIC: None

    Email volume increased 11.6% in the first quarter of 2013 compared with the first quarter of 2012, and unique open rates increased 9.7%, according to a recent benchmark report by Experian Marketing Services.

  • The State of B2B Content Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    All the talk about the importance of content marketing isn't just talk. Some 91% of B2B marketers use content marketing, and more than two-thirds of CMOs plan to increase their content marketing budget in 2013.

  • #SocialSkim: Social Media This Week, Including Salesforce and ExactTarget, Great Branded Content

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    What does Salesforce’s ExactTarget buy mean for social sales? What does great branded content look like? How do you pick the right Twitter name, or tweak pictures for maximum Pinnability? And can you really brand a mixtape? Skim for enlightenment!

  • 13 'Secrets' to Engaging Your Blog Site Visitors

    Article

    CONTENT TYPE: Article | TOPIC: None

    You want return visitors who are engaged by your blog content, because they are the folks most likely to convert to customers. The following "secrets" will help you turn casual visitors into loyal fans.

  • Online Shoppers Want More Delivery and Return Options

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than 8 in 10 people (83%) are satisfied overall with their online shopping experiences, but satisfaction drops below 50% when shoppers are asked about flexibility to choose delivery dates and shipping options, according to a recent report.

  • From Nine to Known (Part 2): Nine Tips for Maximizing Your Nine-Minute Brand Actions [Infographic]

    Article

    CONTENT TYPE: Article | TOPIC: None

    Finding nine minutes and spending them building your brand isn't difficult if you develop the nine-minute habit. Here are nine tips and tricks—and an infographic—for making nine minutes a day work for you.

  • Marketing Students Say Facebook Is Most Important Social Tool

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Some 77% of European marketing students say Facebook is the most important social media tool a brand can use to communicate to their generation, according to a recent survey.

  • Social Media and the Future of Publishing: Amy Maniatis of National Geographic Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    National Geographic has dominated print media for 125 years, and now the organization is staking its claim on social networks and photo-sharing sites. EVP and CMO Amy Maniatis discusses brand management, the power of content, and the importance of emerging platforms like Instagram and Google+ for increasing your brand's reach.

  • Top Five Tips for Making Content Work for Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: None

    Timely, pithy, and unique content is critical to establishing awareness and trust with your audience. The need for you to produce content is not going away. So how do you make content work for your brand?

  • What Women Want: Good News, Phone Calls, and Sleep

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    On social media, women are happy to see family pictures and hear good news but are much less interested in emotional status updates and location check-ins, according to a recent report.

  • Who Is Winning the Talent War in Social Media? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Online-savvy job recruiters are turning to social networks to find new talent for their companies. But the competition for talent is fierce online. So, which companies are doing the best? (You'll be surprised.)

  • Tips for Improving the B2B E-Commerce Experience

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you're like most B2B sellers, you've seen the features and functions available in the consumer e-commerce marketplace and realized that your company's website is woefully inadequate for delivering similar online experiences. Here are some tips to start fixing that problem.

  • How B2B Content Impacts Buying Decisions [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 87% of B2B buyers say online content has a major or moderate impact on vendor preference and selection, according to a recent report by the CMO Council.

  • Four Email Tips for Marketing Professionals

    Article

    CONTENT TYPE: Article | TOPIC: None

    Little attention has been paid to the importance of being better at receiving and processing email. So, here are my tips to help you process email more efficiently, free up hours of otherwise wasted time, and reduce your stress level.

  • Social Media Lags Search, Email in E-commerce Conversions

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social media is lagging as a traffic source to e-commerce websites and as a driver of online purchases, despite increased brand investment, according to a recent report.