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  • Monitoring Only Like a Marketer Is Losing You Online Sales

    Article

    CONTENT TYPE: Article | TOPIC: None

    Online shoppers who have an unsatisfying shopping experience at a website are unlikely to make a purchase from that site again. Here are three tips to help you succeed with customer experience monitoring before that shopping cart is abandoned.

  • Four Tips to Improve Your Video Content

    Article

    CONTENT TYPE: Article | TOPIC: None

    Although online video might not be the easiest marketing technique to take on, more businesses are carving out time and resources to ensure it's on their list. Why? Because its benefits are so many.

  • Web Traffic From Mobile Devices Up 78% Year Over Year

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly one-fourth (24%) of total website traffic came from mobile devices in the first quarter of 2013—up 78% from the same time in 2012 and 109% since 2011, according to a recent report.

  • Brand Reputation Management: Your Seven-Point Game Plan

    Article

    CONTENT TYPE: Article | TOPIC: None

    Despite its current popularity, brand reputation management is not a new concept, but today it's about actively managing the references, conversations, and feedback that typically occur online. Here are seven key areas you should address.

  • More Data Does Not Equal Better Insights

    Article

    CONTENT TYPE: Article | TOPIC: None

    We're drowning in data. We generate it from our own activity or research; we collect and capture tons more from external sources. But action doesn't always follow collection. And more data does not always translate into better insights.

  • What's the Future of Business? Author Brian Solis Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Providing the best product won't be enough to carry your business into the future: You need to create experiences your customers want to share. Author Brian Solis discusses the need for innovative leadership, the new generation of consumerism, and his recent book, What's the Future of Business?

  • How Running a Small Business Has Changed [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 59% of decision-makers at small businesses say it’s harder to run a business today than it was five years ago, and more than half cite the economy as a major challenge. Decision-makers also said marketing, payroll, and the importance of being local have changed significantly for small businesses.

  • Is Your Content in Great Shape? Give It a Workout

    Article

    CONTENT TYPE: Article | TOPIC: None

    As summer approaches, some of us will hit the gym in hopes of being swimsuit-ready. The more we exercise, the easier it becomes. That's because we're building up our endurance and creating a habit. Content marketing is the same way. When we stretch our creative muscles and get into the habit of producing content, it becomes almost second nature.

  • Seven Types of Social Media Fans and How to Engage With Them [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Not all the fans on your social media networks interact the same way with your business. You need to draw out some and cool off others.To highlight the most common types of fans and how to engage with them, ReachLocal created this infographic.

  • B2B Suppliers Unprepared for Generation Y Buyer Preferences

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    B2B buyers under the age of 35 are 131% more likely to make corporate purchases online than those over 35, but suppliers’ websites aren’t fully capable of handling their evolving demands, according to a recent report.

  • Twignorance: Are Twitter Holdouts Missing Out? An Interview With Jason Falls

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Recently, a client told me he wanted to share his content with a larger audience and reach out to prospects, but added, "I don't have time for Twitter. It's trivial. I want to get into serious social media." I gave Jason Falls a call to help me out.

  • Days and Times With Highest Online Ad Click-Through Rates

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Online advertisement click-through rates (CTRs) are highest on Fridays, and the peak time for clicks occurs between 11 AM and 2 PM every day, according to a recent report from online ad network Infolinks.

  • Drowning in Data [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    As social media platforms continue to evolve at an unprecedented rate, businesses are finding it difficult to stay on top of all the data. To show how much data is being shared (and to see what all that data means for businesses), Evzdrop created this infographic.

  • Five Steps to Successful Experience-Driven Commerce

    Article

    CONTENT TYPE: Article | TOPIC: None

    Competing on price is not a sustainable strategy for most businesses. So, instead of asking "how low can I go?" ask "how high can I set the bar to deliver an experience that connects with my customers?"

  • #SocialSkim: Social Media This Week, Including Apple's Big Announcements

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week was full of surprises. Get the lowdown on Apple's big announcements (and what matters most to marketers). Check out Chirpify, which lets you take payments on Twitter, Facebook, and Instagram. And find out what time to tweet suits your followers best. Skim for flying kisses (really...).

  • Consumers Prefer Brands Associated With Good Causes

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    If offered comparable price and quality, 91% of consumers worldwide would switch brands to one associated with a good cause, according to a recent study by Cone Communications and Echo.

  • Marketing Automation: The Need for a Behavior-Based Program

    Article

    CONTENT TYPE: Article | TOPIC: None

    Now, more than ever, buyers have more control over the sales cycle. Marketers must therefore evolve with the buying cycle and find new ways to own the early part of the sales process. How? Here are a few steps in the journey toward a buyer-centric marketing automation strategy.

  • How iPhone and Android Ownership Varies by Demographic

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    Cellphone owners across a broad range of educational and income levels have similar levels of Android adoption, but those from the upper end of the income and education spectrum are much more likely to own an iPhone, according to a recent Pew report.

  • Make Content Marketing Authentic: The Case of Customer Stories

    Article

    CONTENT TYPE: Article | TOPIC: None

    Many see content marketing as just that—marketing. But smart marketers know that what they're delivering is a great story—so long as it's a true story, even if it's not perfect...

  • Management and Why Nice Companies Finish First: Author Peter Shankman Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    "Be nice" isn't just advice for kindergartners: Nice businesses earn more money. Author Peter Shankman talks about the value of creating a "nice" corporate culture in his latest book, Nice Companies Finish First: Why Cutthroat Management Is Over—and Collaboration Is In.