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  • A Guide to Marketing Genius: Content Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Some 91% of B2B marketers use content marketing, and 86% of B2C marketers do. And no wonder: Customers and clients, and potential customers and clients, respond more favorably to content than they do to advertisements and overt selling.

  • #SocialSkim: Social Media This Week, Including Conan, Instagram vs. Vine, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    We're loving the summer sunshine but tweeting away anyway... socnets just don’t go on vacation. Find out what differentiates Instagram Video from Vine, why social is key to being found online, how Conan O’Brien made the leap from late-night host to social sensation, and how to promote your brand on YouTube. Skim for a social summer!

  • Three Steps to a More Effective Converged Media Strategy

    Article

    CONTENT TYPE: Article | TOPIC: None

    The new world order of media and advertising demands that brands find new ways to drive consumer engagement. They must now look for ways to optimize paid, owned, and earned media. And the Holy Grail is to integrate all three sources of media into a single, consistent brand experience.

  • Community Managers: Salaries, Skill-Sets, and Experience Levels

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Community managers are less technical and more seasoned than is often portrayed, with an average of eight years of work experience and three years of community management experience, according to a recent report.

  • Why Asking Sales What They Want Is NOT Sales Enablement

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you're a B2B marketer, you've likely felt the frustration of trying to give Sales the materials it needs. You even ask what they want and follow their direction to the letter—and they STILL don't use what you create. Why?

  • The Future of Branding: The Digital Dimension (More Brand Management Lessons From Silicon Valley)

    Article

    CONTENT TYPE: Article | TOPIC: None

    The recognition of digital user interface's importance seems to be slowly sinking into corporate culture the way "brand" did a couple of decades ago. Branding agencies need to hire or train great UX people, and CMOs must start managing digital UI/UX as an asset alongside the branding asset, because they are inherently intertwined.

  • The Rich Are Different: How Affluent Shoppers Behave Online

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Affluent shoppers were 47% more likely than shoppers earning less than $100K annually to make an online purchase in the first quarter of 2013, and on average they spent 41% more on individual purchases, according to a recent report.

  • Free and Paid Ways to Promote Your Brand on YouTube

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Can a marketer combine free and paid YouTube promo methods in a campaign? Of course. Moreover, if you do it the smart way, each individual method becomes more effective.

  • Free and Paid Ways to Promote Your Brand on YouTube

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Can a marketer combine free and paid YouTube promo methods in a campaign? Of course. Moreover, if you do it the smart way, each individual method becomes more effective.

  • How to Use Media Attribution to Make Strategic Retail Decisions

    Article

    CONTENT TYPE: Article | TOPIC: None

    Because Google has transformed its free Google Product Search into the paid Google Shopping service, retailers must re-evaluate their comparison shopping engine strategies, asking themselves a host of questions.

  • How to Build an Award-Winning Blog in Just Six Months: Ian Cleary of RazorSocial Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Ian Cleary discusses how he started the social media and technology blog RazorSocial.com, and the tools and tactics he used to turn RazorSocial into one of the "Top 10 Social Media Blogs of 2013" in just six months.

  • Tablet and Mobile Video Viewership Jumps 19%

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Taken together, the total share of global online video viewership on tablet and mobile devices grew 19% in 1Q13, and now accounts for more than 10% of all online video plays, according to a recent report.

  • On Pinterest, the Eyes Have It [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Are your company's Pinterest boards getting attention? If your company's images aren't being liked or repinned, you may be at a loss at what viewers really want when they go on Pinterest. Check out the following infographic to see the traits of the most popular pins.

  • Three Counterintuitive Ideas for Making Your Growth Strategies Work

    Article

    CONTENT TYPE: Article | TOPIC: None

    Companies looking for more profitable growth often turn to three common strategies. But each has a major flaw that causes leaks in precious margin. Here are counterintuitive ideas to make each strategy more effective.

  • The 2013 Hiring Outlook for Creative Marketing Talent

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most marketing departments and advertising agencies plan to maintain current full-time creative staff levels in the second half of 2013, according to a recent report by The Creative Group.

  • The Only Tool You Need to Succeed on Twitter

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    One tool for Twitter stands above the rest, yet everyone already has access to it. In fact, it's right in front of your face every time you're on Twitter. And if you're a marketer, you can't afford to overlook it.

  • How Social Tools Are Used in the Workplace [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Some 46% of global information workers say using social tools has increased their productivity, while 9% say such tools have reduced productivity, according to a recent report by Ipsos Public Affairs and Microsoft.

  • Who Looks at and Clicks on Banner Ads? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    The first Internet banner ad unfurled on Oct. 27, 1994. Eye-jarring, and demanding patience from users (who were on dial-up connections back then), banner ads caught readers' attention. Now, years later, do banner ads still make an impact?

  • #SocialSkim: Social Media This Week, Including Instagram Videos, Cannes, P. Diddy

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Live from Cannes this week! Get the latest on the just-announced Instagram video and the skinny on P. Diddy’s take on music TV for the social generation. We’ll also teach you how to master Google+, and why Pins live longer than tweets. We wrap up with some inspiration straight out of Cannes. Skim for a social start to summer!

  • Does Your Logo Meet These Five Brand Rules?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whether you've never had a logo developed for your small business or you suspect your logo isn't everything it could be, these five rules for your brand can help guide the process of creating or updating your logo.