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  • Webinar Benchmarks, Trends, and Best-Practices

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Although most webinar registrants sign up within a week of the scheduled date, starting promotions more than seven days before the event can still increase audience size up to 36%, according to a recent report.

  • In Content Marketing, 'People Buy on Emotion and Rationalize With Logic' Is a Mistake (Pt. 1)

    Article

    CONTENT TYPE: Article | TOPIC: None

    The saying "people buy on emotion and rationalize with logic" has been around so long that people rarely question it. But in content marketing, you need to question it. Otherwise, you run the risk of either not providing people the right information or—worse—alienating your audience.

  • Top B2B Content Marketing Trends in 2013

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The popularity of whitepapers as a B2B content marketing format is declining in relation to more interactive, easily digestible formats such as video, according to a recent survey.

  • The Evolution of Marketing Data [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    With each passing decade, marketers' ability to better understand their customers through data deepens. The following infographic shows how marketers' use of data has evolved and how they can plan for the future.

  • #SocialSkim: Social Media This Week, Including Teens Finally Tweeting

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Summer's nearly over, but the social space is just warming up. Get the latest on Geek Week, Twitter, Facebook, Jeff Bezos's WaPo buy, Yahoo's absorption of Rockmelt, and responsive design. Skim up to geek out!

  • 10 Ways to Stretch Your Marketing Budget

    Article

    CONTENT TYPE: Article | TOPIC: None

    All marketing practitioners are seeking ways to save money and get a bigger bang for their budget buck. How to do that isn't at all obvious. But, sometimes, the answer can be staring you in the face!

  • What's the Secret to Success on Kickstarter? [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Projects on Kickstarter that have videos are 85% more likely to achieve their funding goals, according to a recent report by MWP.

  • One Direction's Five Lessons for Building Customer Loyalty

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The passionate emotional enthusiasm (and sizable financial expenditures) that 1D inspires among its massive global fan base is not a fluke: It's the result of a meticulously nurtured loyalty-building strategy.

  • Music and Your Brand: Five Ways to Tune Your Demographic In With the Right Band

    Article

    CONTENT TYPE: Article | TOPIC: None

    Attention is a scarce resource—and that means it's a costly one. In a world of hundreds of competing voices, art and music have become a powerful way to bring a brand back into the spotlight.

  • Successful Brands on YouTube: Best-Practices and Metrics

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Top-performing brands on YouTube understand that consistent and frequent content production leads to increased views, according to recent report by Pixability.

  • Five Ways to Realize Greater Value From Programmatic Advertising

    Article

    CONTENT TYPE: Article | TOPIC: None

    Today's marketers have a lot of questions about programmatic advertising: Where do I start? If I automate my bids, will I be sacrificing quality for "low rent" inventory? How much control will I have over where my ads appear?

  • How to Build a United Marketing Team in a Decentralized Business

    Article

    CONTENT TYPE: Article | TOPIC: None

    In our world of branding and marketing, we know how crucial it is to share knowledge and information among colleagues and teams. But what if you have marketers working in different locations and time zones across the world?

  • Content Marketing and Entrepreneurship: Skyword CEO Tom Gerace Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Serial entrepreneur and Skyword CEO Tom Gerace talks with Marketing Smarts about content strategy, affiliate marketing, entrepreneurship, and everything in between.

  • Marketers Struggling With Social and Relationship Data

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Less than a quarter of marketers say that they have an excellent understanding of relationship data, including customers' level of participation in social media (20%), channel preference (21%), and household composition (27%).

  • Brand Love for the Long Haul: Five Tips for Lasting Connections With Customers

    Article

    CONTENT TYPE: Article | TOPIC: None

    To unlock long-term love for our brands and set the stage for strong lasting connections, one simply has to look at and apply basic human relationship principles. Here are five ways you can keep the spark alive and forge a devoted, lasting connection to consumers.

  • Surprising Facts About Customer Loyalty Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    To find out about the loyal customers vs. new ones, and three reasons why a loyalty program should be part of your business, check out the following infographic by FiveStars.

  • Digital Marketers on Twitter: What They Share, Whom They Retweet

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Almost half (45%) of tweets from digital marketers that include links to outside content lead to mainstream media websites. The next most popular sources of content are industry media (35%), social media (17%), and e-commerce sites (2%), according to a recent report.

  • The Best Content Ideas Come From Customers' Nightmares

    Article

    CONTENT TYPE: Article | TOPIC: None

    Want to get frighteningly good at content marketing? Take a trip with me to the dark side. Off we go... venturing into some scary territory: the human psyche. Who knows what we'll find...

  • 22% of Opt-in Emails Not Reaching Inboxes

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly a quarter (22%) of opt-in marketing emails never made it consumers' inboxes in the first half of 2013, according to a recent study by Return Path.

  • Animals Taking Over Social Media [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    If you spend time on social media, you know that the digital world loves animals. Whether the animal is cute, ugly, or grumpy, no one minds. Here's a look at the most popular animals on social media.