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  • Social Media Strategies: How Top Brands Staff, Budget, and Measure

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Marketers at large brands are increasingly devoting a significant number of staff positions to social media: 46.5% of companies with revenues of more than $1 billion now have 50 or more employees devoted to social.

  • How to Enhance Mobile Marketing With Personalization

    Article

    CONTENT TYPE: Article | TOPIC: None

    Mobile is personal, with every feature, sound, and function customizable. To capture mobile's potential, marketers must personalize the mobile experience for customers. Here are easy-to-implement tactics to do just that.

  • Five Ways to Give Your PPC Advertising an Extreme Makeover [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    SMBs with Google AdWords accounts are flushing away, on average, 25% of their PPC marketing budget because of managerial and strategic errors. Here's a quick look at how to fix those errors.

  • State of the Sales Rep: 33% Can't Find Materials, 20% Prep in the Shower [Infographic]

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    CONTENT TYPE: Chart | TOPIC: None

    One-third of sales representatives are "often" or "always (on a daily basis)" frustrated by their inability to quickly locate sales materials, according to a recent survey by Brainshark.

  • Five Ways to Develop a Cross-Channel Brand Story

    Article

    CONTENT TYPE: Article | TOPIC: None

    Stories have always been vehicles via which we communicate and perceive truth. So, for growth-minded retailers and consumer brands, omni-channel success hinges on the ability to deliver cross-channel brand stories that are engaging, memorable, and consistent.

  • Video in Marketing Emails: Trends and Benchmarks [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Only a quarter of marketers include videos in their email campaigns, though that proportion is likely to change in the near future, according to a recent study by Email Monks.

  • Confidence Boost: Marketers Get More Savvy With Content Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Business-to-business (B2B) marketers are growing more confident in their content marketing, according to a recent report published by MarketingProfs and the Content Marketing Institute.

  • Outbound Marketing Strategies Are Still Effective

    Article

    CONTENT TYPE: Article | TOPIC: None

    There's been plenty of speculation about the death of outbound marketing in recent years. In fact, however, outbound marketing still efficiently drives leads and sales.

  • #SocialSkim: Social Media This Week: Twitter Pics, New YouTube Service, Pinterest Expansion

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Check out a swingin' interactive music video from VW Beetle. We've also got the latest on Twitter image previews, Pinterest's expansion plans, where to score synchronized Facebook/TV ads, a new YouTube marketing service, and what to do if your social media account gets hijacked. Skim to sideline a social faux-pas!

  • Which States Have Had the Biggest Increases in Small Biz Activity Since 2008?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The states hardest hit by the US housing bubble—Arizona, Nevada, Florida, and California—have registered the biggest rebound in small business marketing and sales activity since 2008, according to a recent analysis by CallFire.

  • Three 'Light Bulb Moments' to Illuminate Social Marketing Success

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Though social media may feel as if it has been around for a while, it's important to remember that it's just picking up steam and there will be continued growth and disruption in how consumers use social platforms.

  • Facebook Top Social Login Choice on Websites, Google Gaining

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Among social login options for websites requiring registration/login, Facebook is the top choice with US consumers, according to a recent report by Janrain.

  • Adopt a Lean Approach to Mobile Strategy

    Article

    CONTENT TYPE: Article | TOPIC: None

    Adopting lean principles for your mobile strategy ensures that complexity, rigidity, and friction are replaced with simplicity, adaptability, and speed.

  • From White Papers to MyKidsAdventures: Michael Stelzner Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Michael Stelzner talks about his journey from writing white papers to founding MyKidsAdventures.com, and what he learned along the way about building a community, honing your social media strategy, and parenting in a high-tech world.

  • What Are the 'Simplest' Brands in the World?

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    CONTENT TYPE: Chart | TOPIC: None

    Global consumers rank European-based discount supermarket retailer ALDI as the "simplest" brand in the world—meaning its products and pricing are seen as straightforward and it is viewed as very trustworthy/easy to interact with.

  • Boo! Creepy Consumer Calculations for Halloween 2013 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Here's a bewitching look at consumer behavior during Halloween. Find out what folks are buying, what social networks are inspiring their costumes, and how much they are spending on the holiday.

  • Three Rules for Converting Online Leads Into Sales

    Article

    CONTENT TYPE: Article | TOPIC: None

    It's OK, you can say it: Online leads are a pain in the neck. One problem is that many firms treat online leads like traditional leads, but online leads are live—more like an inbound phone call or a face-to-face customer.

  • Most Global Marketers Lack Multilingual Content Strategy

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than half (60%) of companies that market globally have no overarching multilingual content marketing strategy, accord to a recent report by Cloudwords.

  • Three Steps to Refreshing Your Blog

    Article

    CONTENT TYPE: Article | TOPIC: None

    It is easy to become so focused on creating content for your blog, and marketing it properly, that you forget to periodically check its health. Here's how to turn a dusty blog around for increased conversions and SEO.

  • What Works When Selling to Marketers [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketers are 25% more receptive to lead generation efforts than most professionals, according to a recent report by LeadJen.