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  • Know Thy Customer: Strategies for Using Big Data to Enhance the Customer Experience

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketers have long collected and analyzed data to enhance customer experience and boost sales. But Big Data poses new challenges. Here are some ways of capitalizing on it to improve customer experience.

  • How to Hire the Best Marketers for Your Marketing Team

    Article

    CONTENT TYPE: Article | TOPIC: None

    Every great marketer doesn't need to have every single skill or trait. Rather, it's the mix of each marketer's skills, experience, and traits blended with those of others on your team that produces success. But here are the traits that the best marketers have in common.

  • How Mobile Apps Monetize Globally

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Free mobile applications with in-app purchases (IAP) generate the most revenue in the Apple App Store, and the revenue share of this "freemium" model has steadily increased over time, according to a recent report by Distimo and Chartboost.

  • Five Content Curation Mistakes B2B Marketers Are Making

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketers simply can't create enough original, quality content for each channel every day, which is why many rely on content curation. But, all too often, it's not done well. Avoid these five mistakes if you want to provide value to your audience.

  • Proper and Improper Use of QR Codes: 10 Great Examples of Each

    Article

    CONTENT TYPE: Article | TOPIC: None

    There are proper and improper ways to use QR codes—which, when used correctly, are marketing marvels. Here are 10 of the worst, and best, examples of QR code use.

  • Bankable Leadership: Author Tasha Eurich Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Organizational psychologist and best-selling author Tasha Eurich offers insight into effective management, and how anyone can learn to be a better leader.

  • Facebook Has Most Potential for Businesses: Marketing and Ad Execs

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Marketing and advertising executives say Facebook has the greatest potential for businesses among social media sites, according to a recent report by The Creative Group.

  • A Snapshot of Small Businesses on LinkedIn [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    What does the world of small business look like through the lens of LinkedIn? The following infographic offers a snapshot of small businesses on LinkedIn and the topics that interest them.

  • Are You Doing Email Wrong? Just Four Steps to Increase Sales

    Article

    CONTENT TYPE: Article | TOPIC: None

    Effective follow-up equals more sales, yet most businesses do not follow up enough with prospects. Drip email marketing allows you to easily follow up as much as you want via automated emails.

  • CMOs Bullish on US Economy, Struggling With Social Measurement

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketing executives' confidence in the economy of the United States is at a five-year high, according to recent data from the CMO Survey.

  • Three Must-Have Internal Metrics for Productive Marketing Teams

    Article

    CONTENT TYPE: Article | TOPIC: None

    How should productivity be measured? Here are three types of internal marketing metrics you should be tracking to help ensure greater effectiveness, efficiency, and predictability for your marketing team.

  • How Buyers Evaluate Professional Services Providers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Asked how they "check out" potential professional services providers (such as an accounting, marketing, legal, consulting, or tech firm), 81% of buyers say they head to the seller's website to do research.

  • The Biggest Missed Opportunities in Site Search [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Are you using site search for your marketing programs? Here's a look at why six out of 10 retailers do not use site search and some reasons why they should.

  • How Sochi Does Social Media [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Which brands are getting the most social media attention during the 2014 Winter Olympics? Find out in the following infographic featuring the highlights of Sochi-related social posts.

  • Spend and Strategize Wisely to Increase Your Organic Reach on Facebook

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Embracing these tactics can extend your reach on Facebook, engage your audience, and drive revenue from your Facebook marketing—despite recent News Feed changes.

  • #SocialSkim: Facebook's WhatsApp Buy, LinkedIn's Coup, Instagram's Utility, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Read the latest on Facebook's WhatsApp buy, LinkedIn’s "influential" publishing coup, and how some retailers use Instagram to drive love and sales. Skim to improve your social IQ!

  • Tablet Usage by Time of Day

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    North Americans use their tablets most in the late evening and least in the early hours of the morning, according to a recent report from Chitika.

  • How and When to Start Marketing Your Product: Four Steps to Follow

    Article

    CONTENT TYPE: Article | TOPIC: None

    Don't get hung up on where and when to start your marketing program. These four steps are easy to follow. And if you get them right, you will be well on your way to success.

  • Five Approaches for Making Sense of the Data Kaleidoscope

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketers have access to more data than ever before, so the ability to identify data patterns and use that information to make strategic decisions is vital for success.

  • What Marketers Look for in Automation Software

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The most commonly cited reason for evaluating marketing automation software is to improve lead management, with 40% buyers citing it as their company's primary motivation, according to a recent report from Software Advice.