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  • Five Twitter Hacks to Skyrocket Your Engagement

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Implement these five hacks, and in a couple of weeks you'll be connecting with people every hour.

  • Do People Watch Long Videos on Smartphones?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 31% of videos watched on mobile phones are longer than 10 minutes in length, according to a recent report from Ooyala.

  • Nine Ways to Cut the Fat From Your Performance Marketing Programs

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Performance marketing demands objective ways to evaluate what's working (vendors, channels, media, creative...) and how your strategies and tactics are affecting the bottom line, margins, and cost efficiency. These nine optimization techniques can help.

  • Branding, Philanthropy, and Open Hearts: Actress Jane Seymour on Marketing Smarts [Video]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Award-winning actress, author, and philanthropist Jane Seymour shares lessons on branding, storytelling, and the importance of giving back in this special video edition of Marketing Smarts.

  • Which US States and Cities Have the Highest Ad Click Rates?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Americans living in the South, on the East Coast, and in eastern Midwest states are much more likely to click on digitals ads than the rest of the country is, according to a recent report from AdRoll and Pricenomics.

  • Build Your Content Marketing Dream Team

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Marketing Management

    The dream team. It’s a phenomenon on and off the court. You know you want it. Your company needs it. It’s time to determine who that right person is to kick off your content marketing dream team—your guard, your quarterback, or your forward—and how to build out your roster from there.

  • The Do's and Don'ts of Social Media Research [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Smart marketers know that marketplace insight is a valuable benefit of social media. But knowing about social media research isn't the same as conducting the research. These tips can help you start doing the work.

  • Today's Digital Marketing Funnel (and How to Optimize Your Conversions)

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Build a funnel specific to your business rather than adapting to a generic approach, and you'll maximize your marketing efforts and optimize conversions.

  • What Marketers Look for in Entry-Level Candidates

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    What are the key things senior marketers look for in creative (i.e., non-technical) entry-level job candidates?

  • How to Create the Right Presentation for Your Business

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    We've all been there, sitting in front of a boring long presentation filled with charts and small text you can't even read. Now that it's your turn to present, don't make the same mistakes you see all too often.

  • The Impact of Responsive Design on Email Engagement

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Brands that have adopted responsive email design are receiving many more clicks on the content inside their messages, according to a recent report from Yesmail.

  • Marketing Technologists: Who They Are and Why They Matter [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Marketing technologists play a vital role in B2B marketing. Here's a look at why marketing technologists matter today and why they will be needed even more in the near future.

  • Take 10: Five Simple Ways to Lower Your Bounce Rates

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Websites

    In just 10 minutes, you'll learn five simple ways to lower your bounce rates. We'll discuss the importance of great copy, common layout and navigation issues, and little-known pitfalls that could cause visitors to leave.

  • 10 Essential Tools for Marketing on Instagram

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Have you been using Instagram in your social media marketing campaigns? If not, would you like to? Either way, you could probably do with a little less work and a little more simplification. These tools will help.

  • #SocialSkim: Instagram: 'Chronological Order Is so... Yesterday'; Plus 11 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week's all about new frontiers: Instagram ditches chronological order and adopts algorithm; Facebook, WhatsApp, and Snapchat push encryption boundaries; and Facebook's Canvas ads could be a mobile game-changer. We'll also give you some tools to build your perfect social media calendar.

  • Customer Experience Rankings: The 25 Best (and Worst) Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumers in the United States say supermarkets Publix and H-E-B are the businesses with the best customer experience, according to a recent report from the Temkin Ground.

  • Blurred Lines: When Marketing, PR, and Content Overlap

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Here's how marketing, PR, and content can work together across four main areas—the PESO model—as well as where they diverge, and how to assign responsibilities where they make the most sense.

  • How Gender-Diverse Is the Digital Marketing Industry?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than two-thirds of online marketers are men, and that proportion is even higher in many technical roles, according to a report from Moz.

  • Measuring the B2B Customer Journey: Bryan Semple on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Measurement & Analytics

    Private equity/startup go-to-market executive Bryan Semple shares insights on marketing measurement and the B2B customer journey, focusing on how modern marketers can measure the impact of their efforts.

  • Marketing Project Musts: Stay Organized With These Five Tips

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Multiple clients with multiple projects, all with multiple deadlines... Whether you are approaching a new product launch, a website redesign, or any other project, here are a few ways to effectively juggle multiple project tasks.