Resources for Marketing Professionals

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10 Questions to Ask When Creating a Marketing Campaign [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Marketing Management

What are the key things marketers should be thinking about before they embark on a new marketing campaign? They should be asking themselves these 10 questions.
Creating Compelling Experiences With Data + AI for B2B Consumers: Salesforce's Neha Shah & Ruth Bolster

Podcast

CONTENT TYPE: Podcast | TOPIC: Customer Experience

Explore how data and AI are reshaping B2B marketing, enhancing personalization, and driving customer engagement. Hear what advice and insights industry experts from Salesforce share.
Sonic Branding for Memorable B2B Brands: How to Create a Sonic Identity

Article

CONTENT TYPE: Article | TOPIC: Branding

Discover how the art of sonic branding can help your B2B brand identity resonate with your customers. Learn how strategic sound design can enhance brand recall, foster emotional connection, and set your brand apart. Read more.
Connecting GA4 With Marketing Platforms

PRO Webinar

CONTENT TYPE: PRO Webinar | TOPIC: Measurement & Analytics

Gain a complete picture of your customer journey with data from Facebook ads, X/Twitter ads, and more. Set up cross-platform tracking in GA4 for deep audience insights and platform attribution to improve your targeted campaigns.
Here They Come! B2B Marketing in a Gen Z World

Article

CONTENT TYPE: Article | TOPIC: Customer Experience

Explore essential B2B marketing approaches for engaging and connecting with the next generation of B2B buyers—a digital-first generation that values authenticity and seamless customer experience. Learn more.
Sales and Marketing Alignment Insights, Strategies, and Success Indicators | Marketing Smarts Live Show

Video

CONTENT TYPE: Video | TOPIC: Demand Generation

Take a deep dive into the pivotal role of sales and marketing alignment. Matt Heinz, president and founder of Heinz Marketing, shares actionable approaches to bridging the gap between sales and marketing teams.
The Advantages of Being a B2B 'Data Hero' Organization

Chart

CONTENT TYPE: Chart | TOPIC: Measurement & Analytics

Marketers who work for B2B organizations with complete and high-quality data are more likely to be satisfied with their lead scoring and to believe they will meet their marketing goals, according to recent research from Anteriad.
14 Talent Retention Lessons From Highly Successful Companies [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Marketing Management

This infographic looks at talent retention lessons organizations of all sizes can learn from companies such as Apple, Whole Foods, Walmart, and Nvidia.
Five LinkedIn Ads Metrics You Should Be Tracking, But Probably Aren't (Yet)

Article

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

Uncover five LinkedIn Ads metrics crucial for B2B lead gen success. Enhance your LinkedIn strategy and drive better campaign results and ROI. Learn more.
What Social Media Marketers Spend Their Time Doing

Chart

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

How do full-time social media marketers spend their time each week? Which tasks do they wish they had more time for? To find out, researchers surveyed 500 social media marketers in the United Kingdom and the United States.
The Power of Microlearning: Delivering Bite-Sized Training Content to Drive Results

Article

CONTENT TYPE: Article | TOPIC: Career Development

Explore the efficiency and effectiveness of microlearning in corporate and marketing training and career development. Dive in for actionable insights into acquiring skills and achieving remarkable results by embracing the future of learning.
Seven 'Smarketing' Metrics You Should Be Tracking to Align Marketing and Sales

Article

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

Unlock the potential of your sales and marketing teams with key smarketing metrics. Discover how alignment can propel your business forward. Learn more now.
A Simple Checklist and Schedule for Social Media Marketing [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

This infographic covers the core social media to-dos that should be carried out each week, month, and quarter, with a particular focus on essential paid media tasks for marketers.
Confirming GA4 Settings and Metrics

PRO Webinar

CONTENT TYPE: PRO Webinar | TOPIC: Measurement & Analytics

Is your Google Analytics 4 set up correctly? Ensure GA4 is capturing the data you need to create reports for informed marketing decisions. These fundamental steps will give you confidence that your data and reports will be correct.
Maximizing Your Reach: Key Concerns in Promoting and Amplifying Your Content | Marketing Smarts Live Show

Video

CONTENT TYPE: Video | TOPIC: Marketing Content

Consider this episode of the Marketing Smarts Live Show a beacon for B2B marketers seeking to elevate their content, engage their audience more effectively, and achieve tangible results in a crowded digital landscape.
Micro-Influencers vs. Macro-Influencers: Which Is Right for Your Brand?

Article

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

What are the pivotal differences between micro- and macro-influencers? Discover key differences and their impact on reach and authenticity, and gain insights for determining the right influencers for your marketing goals. See how to choose wisely.
Twitter/X Engagement Benchmarks for Brands

Chart

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Audience interactions with brand posts on Twitter/X stabilized in 2023 following a drop in 2022, according to recent research.
Taylor Swift's PR Strategy: Lessons for Any Brand

Article

CONTENT TYPE: Article | TOPIC: Public Relations

Uncover the secrets behind Taylor Swift's PR success and transform your own brand's approach to storytelling, engagement, and consistent authenticity. Ready to elevate your brand's PR strategy? Dive in to learn more!
The State of Generative AI Use in Public Relations

Chart

CONTENT TYPE: Chart | TOPIC: Public Relations

Are PR pros using generative AI to help with their jobs? If so, what sorts of tasks are they using AI programs for? Find out.
What Is Affiliate Marketing? [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

This infographic looks at what affiliate marketing is, how it works, and why it's used by brands and publishers.

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10 Questions to Ask When Creating a Marketing Campaign [Infographic]

Creating Compelling Experiences With Data + AI for B2B Consumers: Salesforce's Neha Shah & Ruth Bolster

Sonic Branding for Memorable B2B Brands: How to Create a Sonic Identity

Connecting GA4 With Marketing Platforms

Here They Come! B2B Marketing in a Gen Z World

Sales and Marketing Alignment Insights, Strategies, and Success Indicators | Marketing Smarts Live Show

The Advantages of Being a B2B 'Data Hero' Organization

14 Talent Retention Lessons From Highly Successful Companies [Infographic]

Five LinkedIn Ads Metrics You Should Be Tracking, But Probably Aren't (Yet)

What Social Media Marketers Spend Their Time Doing

The Power of Microlearning: Delivering Bite-Sized Training Content to Drive Results

Seven 'Smarketing' Metrics You Should Be Tracking to Align Marketing and Sales

A Simple Checklist and Schedule for Social Media Marketing [Infographic]

Confirming GA4 Settings and Metrics

Maximizing Your Reach: Key Concerns in Promoting and Amplifying Your Content | Marketing Smarts Live Show

Micro-Influencers vs. Macro-Influencers: Which Is Right for Your Brand?

Twitter/X Engagement Benchmarks for Brands

Taylor Swift's PR Strategy: Lessons for Any Brand

The State of Generative AI Use in Public Relations

What Is Affiliate Marketing? [Infographic]