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  • Discover how the art of sonic branding can help your B2B brand identity resonate with your customers. Learn how strategic sound design can enhance brand recall, foster emotional connection, and set your brand apart. Read more.

  • Gain a complete picture of your customer journey with data from Facebook ads, X/Twitter ads, and more. Set up cross-platform tracking in GA4 for deep audience insights and platform attribution to improve your targeted campaigns.

  • Explore essential B2B marketing approaches for engaging and connecting with the next generation of B2B buyers—a digital-first generation that values authenticity and seamless customer experience. Learn more.

  • Take a deep dive into the pivotal role of sales and marketing alignment. Matt Heinz, president and founder of Heinz Marketing, shares actionable approaches to bridging the gap between sales and marketing teams.

  • Marketers who work for B2B organizations with complete and high-quality data are more likely to be satisfied with their lead scoring and to believe they will meet their marketing goals, according to recent research from Anteriad.

  • This infographic looks at talent retention lessons organizations of all sizes can learn from companies such as Apple, Whole Foods, Walmart, and Nvidia.

  • Uncover five LinkedIn Ads metrics crucial for B2B lead gen success. Enhance your LinkedIn strategy and drive better campaign results and ROI. Learn more.

  • How do full-time social media marketers spend their time each week? Which tasks do they wish they had more time for? To find out, researchers surveyed 500 social media marketers in the United Kingdom and the United States.

  • Explore the efficiency and effectiveness of microlearning in corporate and marketing training and career development. Dive in for actionable insights into acquiring skills and achieving remarkable results by embracing the future of learning.

  • Unlock the potential of your sales and marketing teams with key smarketing metrics. Discover how alignment can propel your business forward. Learn more now.

  • This infographic covers the core social media to-dos that should be carried out each week, month, and quarter, with a particular focus on essential paid media tasks for marketers.

  • Is your Google Analytics 4 set up correctly? Ensure GA4 is capturing the data you need to create reports for informed marketing decisions. These fundamental steps will give you confidence that your data and reports will be correct.

  • Consider this episode of the Marketing Smarts Live Show a beacon for B2B marketers seeking to elevate their content, engage their audience more effectively, and achieve tangible results in a crowded digital landscape.

  • What are the pivotal differences between micro- and macro-influencers? Discover key differences and their impact on reach and authenticity, and gain insights for determining the right influencers for your marketing goals. See how to choose wisely.

  • Audience interactions with brand posts on Twitter/X stabilized in 2023 following a drop in 2022, according to recent research.

  • Uncover the secrets behind Taylor Swift's PR success and transform your own brand's approach to storytelling, engagement, and consistent authenticity. Ready to elevate your brand's PR strategy? Dive in to learn more!

  • Are PR pros using generative AI to help with their jobs? If so, what sorts of tasks are they using AI programs for? Find out.

  • This infographic looks at what affiliate marketing is, how it works, and why it's used by brands and publishers.

  • Key business metrics are there to tell you how well you're meeting customers' expectations and gaining conversions. One of the most important metrics to measure is customer lifetime value (CLV). See why it matters and how to calculate it.

  • Learning about the psychological tool of persuasion—and how best to use it in your marketing materials—can serve as a powerful pathway to influencing customer behavior, relationships, and sales. Get started here.