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  • Work Smarter, Not Harder, With Marketing Automation

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whether you're completely new to marketing automation or already approaching pro status, there are several things you can and should be doing. Here are a few ways to integrate and automate your digital marketing, along with a few tips for beginners, intermediate users, and automation experts.

  • #SocialSkim: Social Media This Week: Controversy, Facebook's Shared Photo Albums, More

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    See what two controversies rocked the social scene this week (neither involved Syria). Also find a flowchart for choosing hashtags, stats on the best socnets for B2B, Twitter's latest social TV buy, a GIF-based horror saga, and news on Facebook's shared photo albums (among other handy-dandies). Skim for the skinny on twerking.

  • How Brands Are Using Tumblr

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Just under one-third (31%) of the Interbrand Top 100 Brands have created Tumblr accounts, according to a recent report by Simply Measured.

  • Design Emails With a Mobile Mindset: Five Tips

    Article

    CONTENT TYPE: Article | TOPIC: None

    Most companies have only a basic mobile optimization strategy, if any at all, so here are five tips for taking your email to the small screen.

  • Back-to-School Marketing Attribution 101: Four Lessons

    Article

    CONTENT TYPE: Article | TOPIC: None

    How can a brand be sure that its investment in TV, Internet, radio, or other media is paying off at the checkout counter? Companies must follow the entire customer path and attribute the sale correctly. Otherwise, marketers can flunk one of the most profitable sale seasons of the year.

  • When Consumers Will (and Won't) Share Personal Data [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumers worldwide overwhelmingly say they will share personal information to get better service from their doctors, banks, and retailers, but they are very discerning about what they share, according to a recent report from Infosys.

  • How to Develop a Winning Tradeshow Booth

    Article

    CONTENT TYPE: Article | TOPIC: None

    Creating a tradeshow booth can be difficult. Here are some helpful tips to get you started as you plan, design, and create an effective booth that can be used for many years to promote your company.

  • Hyperlocal Advertising Strategies for SMBs

    Article

    CONTENT TYPE: Article | TOPIC: None

    Most SMBs may not realize that it is possible—and affordable—to target relevant consumers in close proximity to their stores by using an online, neighborhood-level targeting approach.

  • Tips for Wrangling Content (and Cattle): Spredfast CMO Jim Rudden Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Spredfast CMO Jim Rudden discusses trends in social marketing, content strategy, and using existing content to make "content risotto."

  • The Four Types of Small Business Technology Buyers [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Technology buying decisions made by small businesses are influenced more by attitudes and beliefs than by demographic factors such as industry, revenue, and years in business, according to a recent report from Infusionsoft.

  • How to Uncover Confusion in Your Conversion Funnel: Article 2 of 4

    Article

    CONTENT TYPE: Article | TOPIC: None

    Just how do you optimize your funnel, and shuttle visitors quickly along their way to the experience that will turn them not just into a conversion but into engaged users who love your product and spread the word to their friends?

  • 15 Tools That the Most Successful Entrepreneurs Use [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    A marketer may feel overwhelmed by the huge selection of business tools. Fortunately, the following infographic highlight experts' favorites, so marketers can whittle down their options and choose.

  • Yahoo Is Top US Web Property; Google Still Rules Video, Search

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Yahoo's network of websites had more unique monthly visitors last month than Google's for the first time since May 2011, according to recent data released by comScore.

  • Three Deadly Reasons Most Websites Fail

    Article

    CONTENT TYPE: Article | TOPIC: None

    Although websites were introduced over 20 years ago, the vast majority still function on old-school paradigms. Here's where most websites are getting it wrong—and how you can get it right with your own site.

  • Mobile Email Benchmarks and Trends by Industry

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumers open almost half of all marketing emails on mobile devices, yet they prefer to interact with promotional messages on a computer, according to a recent report by Yesmail Interactive.

  • Responsive Web Design: The Next Great Hope or All Hype? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Using Responsive Web Design, you can adapt website layouts to various device types. So why isn't every company using it? Here's an infographic that looks at the pros and cons.

  • How to Build an Effective Conversion Rate Optimization Plan: Article 1 of 4

    Article

    CONTENT TYPE: Article | TOPIC: None

    How do you know where to start when jumping into website optimization? As easy as crossing the street, building a testing strategy oriented to the needs or your users all starts with stop, look, and listen.

  • #SocialSkim: Social Media This Week, Including Facebook's Big Plans, LinkedIn and Teens

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Just when you think you get social, it changes again. (That's part of its charm.) See two examples of subversive social culture, Facebook's plans to bring internet to the 'net-less, LinkedIn's quest for teens, Diesel's Tumblr cattle call, and—our favorite—technology that puts call-to-action buttons right inside your GIFs (or other social imagery of choice). Skim to transform social into sales.

  • College Millennials Get Frugal [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than three quarters (80%) of US college students describe themselves as more cost-conscious this year than a year ago, according to a recent survey by Fluent.

  • Marketing Operations: Pit Crew or Service Station?

    Article

    CONTENT TYPE: Article | TOPIC: None

    A good way to think about your marketing operations function is that it could operate either as a pit crew or as a service station. Both maintain and support a car's (or Marketing's) performance, so what's the difference?