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  • One Way to Calculate ROI for Your Offline Ads

    Article

    CONTENT TYPE: Article | TOPIC: None

    Very few businesses run entirely online, which means most are going to have offline advertising campaigns. Make visiting your website one of your offline calls to action, and you can assign attribution. That approach is actually quite common, but it's often poorly executed.

  • What Keeps Marketers Up at Night?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The foremost worry for marketers is reaching customers, with 82% saying it is a major concern, according to a recent survey by Adobe.

  • Eyes Wide Open: Author Noreena Hertz Talks to Marketing Smarts About Consumer Behavior [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    What factors influence decision-making? Author Noreena Hertz discusses her book, Eyes Wide Open, which uses scientific research about decision-making processes, along with real-world examples.

  • A Guide to Using Social Media at Tradeshows

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Tradeshows are where up-to-the-second media such as Twitter come into their own, helping make the physical event virtual, and bringing something very localized to a wider—and potentially global—audience.

  • Five Steps to Highly Effective Social-Mobile Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: None

    As a marketer, your every encounter with a smartphone-toting consumer should be considered an opportunity: They want to buy. You want to sell. But how do you make the connection happen?

  • How B2B Commerce Is Changing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than half of B2B vendors (57%) say B2B commerce is fundamentally changing and shifting from offline to online, according to a recent report from Intershop.

  • IBM's Ed Abrams on SMB Social Strategy and Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Ed Abrams, vice-president of marketing for IBM's small and midsize business unit, offers tips for SMBs on social strategy, content marketing, and running a social business.

  • How Email Marketing Tactics Have Changed in the Last Five Years

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Since 2008, marketers have adopted a more simplified email sign-up process for new subscribers and now ask for significantly less personal information, according to a recent study by Return Path.

  • What Boosts a Web Page's Search Rank in Google? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    What do high-ranking pages in Google have in common? Searchmetrics did a study to find out the answer, then created an infographic from its study results.

  • Your Seven-Point Checklist: Get the Right Landing Page to Show Up in Search Results

    Article

    CONTENT TYPE: Article | TOPIC: None

    In search results, keyword-to-landing page correlation can be unpredictable; however, you can take certain actions to increase the chances of a better match. Here are seven steps to get the right page to rank for the keyword you target.

  • What Marketing Activities Do Small Businesses Outsource?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The creation of TV and radio advertisements is the most commonly outsourced marketing activity by small businesses, according to a recent survey by Constant Contact.

  • How People Search Online [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Find out what kind of information online search users seek and whether the search results they're served are truly helpful.

  • #SocialSkim: Social Media This Week, Including Chipotle's Video, Facebook's Video Ads

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Get the skinny on Kit Kat's leap into the future of candy... and Chipotle's content leap into the dark side of food production. We'll also dish out the latest on Facebook's video ad play, Google's cookie-killer, and how to use hashtags to promote music (or just about anything else). Skim to skip the cookie jar.

  • Use Social Media to Steal Market Share (and More Good Advice for CMOs)

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social media has proven itself an invaluable venue for businesses promoting their products and specials, but its value doesn't end there. Here are five ways CMOs can start getting more out of social media today.

  • What Is Primetime for Mobile Video Viewing?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Tablet video viewing in the United States peaks in the evening, with primetime hours (8 PM to midnight, local time) constituting 25.7% of total views, according to a recent report from TubeMogul.

  • How Video Plays a Crucial Role in the Rise of Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Video appeared on the scene so suddenly that marketers are still learning how to use it effectively. Here's a look at three forces shaping the evolution of content marketing, and the crucial role video plays within each.

  • Five Development Tips to Help Your Mobile App Stand Out From the Crowd

    Article

    CONTENT TYPE: Article | TOPIC: None

    This year, the number of people browsing the Web from mobile phones is expected to surpass the number using laptops, tablets, and desktop computers combined. App use has similarly exploded. So how can you make your app stand out from the crowd?

  • Internet Users Increasingly Worried About Privacy

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Half of Internet users say they are worried about the amount of personal information about them that is online, according to a recent Pew report.

  • The Power of the Hashtag in Promoting Music (and Just About Anything Else)

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Hashtags are powerful, useful tools for marketing, communication, and driving engagement. They are an excellent way to break through the noise of the Internet and reach valuable audiences.

  • Three Ways to Improve Your Facebook App Engagement

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    How can brands encourage social sharing via Facebook? By deploying social engagement apps to showcase campaigns and content. And the basic best-practices for boosting engagement on Facebook fall into three main categories.