FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • Are You Too Busy Chopping (Marketing) Wood to Sharpen Your (Marketing Operations) Ax?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Your to-do list never seems to dwindle, no matter how often you hack at it. But chipping away at your marketing tasks would be so much easier if your figurative ax were sharper. These tips can make it razor sharp.

  • Elements of a Successful Creative Pitch [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    You've one shot to dazzle your audience with your idea, service, or product. Here are some tips to make sure you rock the presentation.

  • The State of B2B Digital Marketing Analytics

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 86% of B2B marketers say marketing analytics is very important for the success of their digital marketing strategies, according to a recent report from Regalix.

  • Public Relations: Four 'Wow' Ways to Use It for Sales

    Article

    CONTENT TYPE: Article | TOPIC: None

    A perceived lack of credibility is one of the silent killers of great sales opportunities, since big potential clients are famously risk-averse. If you don't have great coverage—and therefore credibility—those potential clients won't ink deals with you.

  • How CMOs Feel About the Year Ahead

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Chief marketing officers are optimistic about the United States economy and expect budgets to increase significantly this year, according to a recent report from the CMO Survey.

  • Everything You Need to Know About Real-Time Bidding [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Here's a quick look at what real-time bidding is, how marketers can benefit from it, and how they can get started.

  • Take 10: Crafting Killer Subject Lines—Seven Techniques Your Target Can't Resist

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Email Marketing

    In just 10 minutes, we'll show you how to craft killer subject lines that will ensure your emails get opened. You'll learn how to master seven subject line techniques that will instantly increase your open and read rates.

  • #SocialSkim: Leonard Nimoy Tributes, Clickable Instagram Ads, How House of Cards Viewers Tweet, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    See how stars and fans alike mourned the passing of Leonard Nimoy. You'll also see Instagram's new ad formats, how House of Cards viewers tweet, and what drives customers to make social recommendations. Skim to stay in the know.

  • Listen Up, B2B Marketers: 12 Steps to More Sales From Inbound Calls

    Article

    CONTENT TYPE: Article | TOPIC: None

    As a B2B marketer, you're responsible for driving leads. But what happens when you overlook a valuable channel, such as inbound phone calls—which are excellent for generating leads? Nothing good...

  • America's Favorite Restaurant Chains

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Papa Murphy's is American consumers' favorite pizza chain for the second year in a row, according to a recent report from Market Force.

  • How to Choose the Right Sales Reps for Your Next Tradeshow

    Article

    CONTENT TYPE: Article | TOPIC: None

    "Old-fashioned" tactics such as tradeshows are often the most effective for achieving B2B companies' top marketing goal: getting more customers. But far too many spend far too little time on choosing the right sales reps for tradeshows or networking events.

  • How CMOs Can Prove Their ROI in the C-Suite

    Article

    CONTENT TYPE: Article | TOPIC: None

    Even after a CMO is accepted into the C-suite, a lot of confusion remains about what he or she should be delivering. The answer starts and ends with demonstrating a significant, positive marketing ROI. But how can a CMO do that?

  • Video Posts Have the Most Organic Reach on Facebook

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook's algorithm now favors brands' video posts: Videos uploaded to Facebook's native player have the most organic (unpaid) reach of any post type in the News Feed, according to recent research from Socialbakers.

  • Raising the Roof With B2B Social Media: GAF Roofing on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Emily Videtto and Alyssa Hall host the "Style My House" Facebook page for GAF, a 129-year-old roofing manufacturer with a complex B2B sales cycle. Videtto and Hall share their secrets to reaching a new audience through social media, audience research, and relevant content.

  • Mobile PPC: A Simple Guide to Mobile Search Marketing for Zeroing In on Customers

    Article

    CONTENT TYPE: Article | TOPIC: None

    Mobile marketing is practically made for small and medium-sized businesses (SMBs). Let's talk about how you can get mighty with mobile, and zero in on your audience with pay-per-click mobile campaigns.

  • The Hardest Roles for Job Recruiters to Fill

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Three-fourths of staffing specialists say they are struggling with a skills shortage in the industries in which they recruit, according to a recent report from Bullhorn.

  • What Motivates Customers to Make Recommendations on Social Media? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Get the scoop on what drives your customers to make recommendations on their social media networks, and find out how to tailor your marketing to encourage them.

  • Stop Isolating Customer Insights: Five Ways to Design the Customer Into Your Company

    Article

    CONTENT TYPE: Article | TOPIC: None

    In the emerging sharing economy—modeled on collaborative creation and consumption—you can't effectively "create customers" without a deep, empathetic, and evolving understanding of their aspirations, challenges, and needs.

  • Which Digital Marketing Tactic Has the Biggest Revenue Impact?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    One-third of marketers say they do not know which digital marketing tactic has the biggest positive impact on revenue, according to a recent report from Webmarketing123.

  • B2B and UGC and Three Success Stories

    Article

    CONTENT TYPE: Article | TOPIC: None

    UGC-enabled marketing is no longer a fad; it's become a core part of modern marketers' toolkit. A closer look into UGC benefits, applicability to B2B, and a few key examples from major brands should put to rest any doubts.