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  • Writing: Six Types of Hooks to Reel in Readers

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    A hook is the initial sentence (or single word) that grabs the attention of readers and entices them to keep reading. Here are six ways you can approach writing a tantalizing hook.

  • E-Commerce Technology: Why Your ESP Is Not Enough, and What You Need Instead

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: None

    Most e-commerce businesses are still being run on email service providers (ESPs) and a patchwork of point solutions, leading to disconnected marketing, fragmented customer experiences, and no way for marketers to understand why and how customers are shopping.

  • 10 Things You Can Do With an Explainer Video (And Why You Should Do Them) [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Marketers know that video can be an effective medium, but figuring out the best way to use videos can be a challenge. Today's infographic shows how to use explainer videos throughout your marketing funnel and gives you 10 specific video and distribution ideas.

  • SEO Trends for 2017: How 12 Factors Impact Google Rankings

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    The popularity of a website appears to be the most important factor Google's search engine takes into account when ranking a page, according to recent research from SEMrush.

  • Nine Critical Issues to Consider Before You Buy Marketing Software

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Today's marketing software landscape is flooded with thousands of solutions offering myriad features and benefits. It can be nearly impossible to find the right software for you. But fear not, here's some help.

  • A Blueprint for Hit Marketing Campaigns: Collaboration [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Getting people from various teams to collaborate on a marketing campaign can feel like you're herding cats. Here are some ideas on how to create a collaborative, connected team to drive successful campaigns.

  • What Bothers Consumers Most About Brand Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Consumers say the thing they dislike most about brand marketing is false, misleading, or phony advertising, according to recent research from the CMO Council and Dow Jones.

  • #SocialSkim: Apple's Business Chat, Twitter's Major Redesign: 11 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Apple's Business Chat vs. Messenger; Twitter's big redesign; why Yahoo's grand social media Tumblr plan failed; Facebook's paid news subscriptions, profile cover videos; Instagram's archive feature and sponsored-content labels; Snapchat's self-serve ads...

  • Don't Give in to Marketing FOMO: Four Steps to Resisting Shiny-Object Syndrome

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Rather than sticking to time-tested basics, marketers sometimes jump into channels they know little about. After all, what if that shiny new platform is the one you've always dreamed about? In the end, though, you're only hurting yourself.

  • 10 Time-Saving Tips and Tricks for Using Excel [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Every marketer has his or her favorite Excel tricks. Do you know all 10 time-saving tips on this list?

  • How Marketers Feel About Salary Transparency [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Most marketing and advertising executives (82%) say their organization does not publicize employees' compensation, according to recent research from The Creative Group.

  • Three Customer Feedback Myths That Deserve Busting

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Today's survey tools allow marketers to add more flourishes than ever to customer feedback surveys. But, it turns out, less is more when asking customers for input. See which top 3 feedback misconceptions most need busting.

  • 2017 Marketing Performance Benchmarks and Trends [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    What distinguishes excellence among marketing organizations? What do best-in-class marketers do better and differently that enables them to achieve marketing excellence at their organizations?

  • 127 Facts and Stats About Video Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    How are brands using video to increase conversions? This infographic shares success stories of several brands as well as many other stats and facts about the video phenomenon.

  • Create a High-Frequency Content Development System

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Marketing Content

    The results are in, and marketers like you want more: more content showing up in search, more content driving visitors to your website, and more content guiding prospects through the sales cycle. This calls for a more effective system for creating more content using the resources you already have.

  • Five Tips for Building Better Loyalty Program Emails

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Email is a highly effective channel for delivering loyalty program content and experiences that get your first-time shoppers to stick around—and drive up your customer lifetime value.

  • Marketing and Podcasts: What You Need to Know [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Whether you're creating a podcast or you're just advertising on one, this infographic has all the important stats and facts you need to know about the medium and how to use it as a marketer.

  • When and Where Bloggers Blog

    Chart

    CONTENT TYPE: Chart | TOPIC: Writing

    Most bloggers write their posts during business hours and do their blogging from home, according to research from Orbit Media Studios.

  • LSI Keywords for SEO: What You Need to Know

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    As Google's deep-learning algorithm assesses what is the most relevant and authoritative Web content, LSI keywords will continue to become more important. Jump on the bandwagon now to stand out before your competition does.

  • Why Social Media Is the Best Thing to Happen to Marketing Automation [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Are you using your marketing automation platform to its fullest capabilities? If you're not including data from social media channels, you could be missing out.