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  • The Lowdown on the Rise of Influencer Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Influencer marketing can earn your brand $7.65 for every dollar spent, according to an infographic by Influencer Marketing Hub. This marketing strategy is taking off... Is it time for your brand to work with influencers?

  • Three Keys to Best-in-Class Marketing Budgets

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Budgets aren't sexy, but they are vital for high-performing marketing organizations. If you can master these three keys, you'll create a best-in-class marketing budget—and you'll be well on your way to marketing success.

  • Online vs. In-Store: How Consumers Prefer to Shop

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most adult consumers in the United States still prefer to shop in physical retail stores rather than online, according to recent research from Walker Sands Communications.

  • #SocialSkim: LinkedIn's New Website Demographics, WhatsApp's Business Chat: 10 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week: LinkedIn's powerful new website-visitor insights tool; WhatsApp's rumored business chat app and new milestone against Snapchat; Facebook's new Groups for Pages; an indispensable social media cheat sheet; and much more!

  • How to Use Predictive Analytics to Engage Customers Throughout Their Journey

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    From raising awareness, to educating prospects, to completing the transaction, to enhancing customer service and beyond, predictive analytics can help you anticipate customers' needs and desires throughout their circuitous buying journey.

  • The Only Checklist You Need for Really Good Email Design [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Use this checklist to make sure the copy, imagery, layout, and coding of your emails all help your email campaigns succeed.

  • The Top 15 US Web Properties and Mobile Apps

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    Google and Facebook control both the most-visited Web properties and the most-used mobile apps in the United States, according to recent research from comScore.

  • Do Email Newsletters Still Work in E-Commerce?

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Do email newsletters still work, or are they a thing of the past? See what 17 successful digital marketers have to say about the effectiveness of email newsletters for online stores.

  • The Modern Press Release: Two Don'ts and Three Do's

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    The potential power of the press release is sometimes misunderstood by marketers who aren't studied PR practitioners. Acting on those false beliefs, however, can be fraught with problems, so here are some best-practices regarding press releases as marketing tools.

  • How to Get a Grip on Your Inbox [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    You should control your inbox—not the other way around. This infographic presents tips for getting your emails under control—to make you better focused and more productive.

  • Consumers' Biggest Pet Peeves With E-Commerce Sites

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    Consumers say their biggest pet peeves with e-commerce sites are poor navigation and opaque pricing, according to recent research from Corra.

  • 11 Powerful Approaches to Marketing Highly Unsexy Products

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The appeal of some products is obvious; they practically sell themselves. Other, "boring" products? Not so much... There is hope, though. Here are 11 powerful ways to market products that, on the face of it, seem totally unsexy.

  • Your Brand in Three Notes: David Meerman Scott and Juanito Pascual Talk Sonic Branding on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Best-selling author and marketing expert David Meerman Scott and musician Juanito Pascual, co-founders of sonic branding studio Signature Tones, discuss how a "sonic logo" and custom music can help you connect with your audience.

  • Why Millennials Are Different, and How Marketers Can Engage Them [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Looking to get inside the mind of a Millennial? Check out this infographic, which explains why this generation shops differently and how marketers can adapt.

  • YouTube Advertising Benchmarks by Age, Device, and Industry

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Older audiences tend to pay more attention to video ads on YouTube, and they also tend to be more costly to reach, according to recent research from Strike Social.

  • The Five Pillars of a Solid Digital Marketing Strategy That Endures

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Why in this digital world would you operate your digital marketing communications without a solid strategy and plan? Set your foundation on the right footing now, and you'll save time (and money) later. Here's how.

  • Six Easy Steps to Kick-Start Marketing Attribution on Your Marketing Team

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Measurement & Analytics

    Marketing attribution is becoming a business imperative, but focusing on measurement is a new competency for many marketing teams. So how do you prepare? What initiatives do you need to think through? Here's how to kick-start your attribution efforts.

  • Email Subscribers' Attention Spans Are Increasing. Yes, Really! [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Finally, some good news for marketers: Consumers' attention spans when reading email are increasing! But they still aren't all that long. This infographic by Litmus gives you tips for optimizing emails for short attention spans.

  • The Martech Purchase Process: How Buyers Evaluate Vendors

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Prospective buyers of marketing technologies rank demos, test drives, and self-driven online research as the most valuable methods for evaluating products/services, according to a recent report from Target Marketing, NAPCO Research, and IBM.

  • Six Foolproof Ways to Find Influencers on Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Influencer marketing grew out of celebrity endorsement, but with nearly everybody now on social media... it turns out that relatively ordinary, down-to-earth people are often the best influencers. But how do you find the influencers most suitable for your business?