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  • #SocialSkim: WhatsApp Business Features; Facebook's New Organic Reach: 11 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    WhatsApp unveils business account features, hints at app for brands; Facebook redefines how it calculates organic reach; Instagram just reinvented the hashtag; with "threads," Twitter makes tweetstorms official; Pinterest's self-serve analytics tool; more!

  • Three Ways to Turn Your YouTube Subscribers Into Customers

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Video plays an important role in driving consumer purchase decisions, so using your YouTube channel could be a great way to drive sales. But how can you convert subscribers into customers?

  • Traditions Invented by Businesses to Make Money [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Rudolph the Red-Nosed Reindeer, Santa's big red suit, and even your diamond wedding ring—all popular thanks to marketers. See more ways creative marketers have contributed to modern culture in today's infographic.

  • The Five Most Shared GIFs of 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    The most shared GIFs of 2017 were of a man blinking and a baby crying, according to recent research from Tenor, which also shares the most emotional moments of 2017, as viewed through GIFs.

  • How to Choose the Perfect E-Book Topic

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    E-books are valuable fuel for your content marketing engine. They assist in positioning companies as thought leaders, they provide value to customers and prospects, and they generate leads. But what should your e-book be about? And how do you decide?

  • How to Write the Most Effective Social Media Posts [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    How many hashtags and emojis, and number of characters—and what message types—should you be using for your social media posts? Today's infographic answers those questions about best-performing posts on six top social media platforms.

  • The Impact of In-Home AI-Powered Devices on Holiday Shopping [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Some 38% of consumers who own an in-home AI-based assistant say they would consider using their device to holiday-shop, according to recent research from SAP Hybris.

  • Five Trends That Will Shape Mobile Adtech in 2018

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Ad tech trends seldom mature overnight, but as the industry figures out how it can improve user experience as well as increase revenue, 2018 will be a rough ride for most.

  • B2B Influencer Marketing (Seriously!) Lee Odden of TopRank on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Digital marketing and PR strategist, consultant, author, and speaker Lee Odden explains why B2B brands need to work with influencers and offers tips for building mutually beneficial influencer relationships to co-create valuable content.

  • Five Things Pro Facebook Marketers Do Differently

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Social Media Marketing

    Why is it that some brands seem to achieve success with social advertising, whereas others struggle to find the right formula? Read on for five secrets from Facebook marketing pros to learn how your Facebook ads can have real impact on your bottom line.

  • The Art and Science of Personal Branding Online [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    What's the first thing a potential employer thinks when he or she views your LinkedIn profile? Make sure you have a strong personal brand online to help create a positive and memorable first impression.

  • Global Ad Spend Forecast for 2018

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Global advertising expenditure is expected to grow 4.1% in 2018 and reach a total spend of $578 billion by year's end, according to recent research from Zenith.

  • Three Mad-Scientist Marketing Methods to Ignite Business Growth

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Here are three effective ways you can use lateral thinking to reinvent your marketing and unlock new revenue growth for your business.

  • Five Ways to Position Your Organization for Sales and Marketing Success in 2018

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    Deciding where to focus your marketing and sales efforts in the coming year can be hard. So we reached out to experts, practitioners, and analysts and asked a simple question: How are you positioning your sales and marketing teams for success in 2018?

  • 'Tis the Season for Data: Holiday Shopping Trends and Predictions [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    What are consumers buying for the holidays this year? This infographic explores buying habits from past years to predict how consumers will spend in 2017.

  • Facebook 3Q17 Advertising Benchmarks

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The average clickthrough rate (CTR) of Facebook ads increased both year over year and quarter over quarter in 3Q17, according to recent research from iProspect.

  • Four Ways to Build Your Thought-Leadership Influence on Twitter

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Social Media Marketing

    When you have strong thought leadership content, you want to get it in front of the right audience. Twitter can be a helpful channel when it comes to reaching not just readers, but also influencers who can help create more conversations around your content and your brand.

  • The Small Business Guide to Instagram Stories [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic walks you through the step-by-step process of creating Instagram Stories for your business and highlights some of the additional features of the platform you can use to encourage even more views and engagement.

  • At the Altar of the Future: How to Successfully Wed Creativity to Data

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    By working in lockstep with data scientists, marketers can better understand who their targets are, what they desire, and what their challenges, behaviors, and motivations are. Marketers can then devise more effective campaigns to influence consumers.

  • The Gmail Effect: How Consumers' Email Preferences Have Changed

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    The proportion of marketing-email subscribers who use Gmail for those subscriptions has jumped 76% since 2014, according to recent research from Yes Lifecycle Marketing.