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CONTENT TYPE: PRO Webinar | TOPIC: Marketing Management

Innovation doesn't just happen because you have the right tech stack and processes. You need the right team, with the right mindset. Learn how to assemble and lead teams that get results in this B2B Backstage presentation with world-renowned author and speaker, Carla Johnson.

CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

Join behavioral psychology and marketing automation expert Kenda Macdonald to learn how to build Sales Campaigns and Sales Pipelines that get your prospects to open and convert. Part of our Working Webinar Summer series: One part workbook. One part webinar. 100% hands-on learning.

CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

Join Kenda Macdonald for Welcome Campaigns, part of our Working Webinar Summer series. One part workbook. One part webinar. 100% hands-on learning. In this webinar, you'll discover how to create a welcome campaign strategy, and how to implement the campaign in your marketing automation.

CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

Join Kenda Macdonald for List Building, part of our Working Webinar Summer series. One part workbook. One part webinar. 100% hands-on learning to help you build a healthy, engaged list.

CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

Join Kenda Macdonald for Lead Magnets: the first in our Working Webinar Summer Series. You'll create your own lead magnet strategy (workbook included) so you can attract your ideal customers.

CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

Don't miss Hall of Fame keynote speaker and author Jay Baer in this PRO-exclusive B2B Backstage webinar. He'll leave you questioning your content strategy and show you "How to Lift the Three Drawbridges of Content Success."

CONTENT TYPE: PRO Webinar | TOPIC: Measurement & Analytics

Join expert Samantha Stone for this comprehensive Master Class to develop the financial acumen and measurement skills needed to make smarter business decisions, move your business forward, impress your CFO and management team, and prove your value.

CONTENT TYPE: PRO Webinar | TOPIC: Customer Experience

In this exhilarating B2B Backstage webinar, best-selling author and marketing guru Andrew Davis will show you how to use the loyalty loop to leverage your existing clients to drive a steady stream of highly valuable, high-margin, new business.

CONTENT TYPE: PRO Webinar | TOPIC: Branding

In this B2B Backstage keynote with global positioning expert, April Dunford, you'll discover how to develop a "Point of View" narrative that will give your prospects and customers a clear way to think about their choices in the market and make it clear that your brand is the superior choice.

CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

Marketing moves fast. You want to know what's going to change next. But knowing what won't change matters more. This keynote presentation by Ty Heath of the B2B Institute at LinkedIn was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.

CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

Don't risk being ignored, overlooked, or forgotten! Gain a competitive advantage by learning human decision-making shortcuts so you can better communicate your ideas and your marketing messages. This presentation by Nancy Harhut was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.

CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

The Covid pandemic has thrown even the best marketers into a whirlwind. Learn how to shift your marketing strategy to not just survive, but thrive. This presentation by Samantha Stone was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.

CONTENT TYPE: PRO Webinar | TOPIC: Marketing Management

Social justice issues often unfold at lightning speed. But to be a leader in your organization in today's complex environment, you need to challenge workplace norms and off-limits tops, not sit on the sidelines. This presentation by Katie Kern—applicable to both B2B and B2C marketers—was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.

CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

Explore strategies, tactics, and real-world success stories of starting from scratch and scaling a thought leadership platform. This presentation by Ashley Faus was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.

CONTENT TYPE: PRO Webinar | TOPIC: Marketing Management

Your audience isn't homogeneous and one-size-fits-all marketing messages simply don't work. What does? Here's the practical insight you need to stand up as an advocate for diversity, deepen engagement, and increase loyalty with multicultural audiences. This presentation by Sydni Craig-Hart was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.

CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

Instagram isn't just for B2C. Used the right way, it can be a picture-perfect tool for B2B marketers, too, Successful lead generation is a snap (and post) away! This presentation by Jenn Herman was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.

CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

Michael Barber unpacks the best bits about how to make your B2B email deliverability, design, and content efforts as impactful as possible. This presentation was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.

CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

In-person events, be it tradeshows, conferences, sales pitches, or even internal meetings, are now all but non-existent. All those presentations are now online. And, let's face it, some of those could use a little help. This presentation by Brian Fanzo was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.

CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

It's time to go beyond measuring content consumption. A smarter, more creative approach? Measure your audience's behavioral changes. This presentation by Robert Rose was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.

CONTENT TYPE: PRO Webinar | TOPIC: Demand Generation

Don't let all your hard work building awareness, generating demand, and nurturing prospects go to naught. Your sales team needs your help moving those prospects further down the funnel. You can start by using your existing marketing materials. This presentation by Pam Didner was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.