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CONTENT TYPE: Master Class | TOPIC: Branding

Stories are more than entertainment. A good story can grip your imagination... relay information... and inspire action! In this Master Class, you'll create your own powerful brand stories to engage and inspire your B2B buyers. Discover the power of storytelling in marketing to connect with your target audience.

CONTENT TYPE: Master Class | TOPIC: Email Marketing

Email remains one of the most stable marketing platforms: everyone has email and no one can take away your list. Maximize your email effectiveness—from Deliverability to Open Rates, Subject Lines to CTAs—with Jay Schwedelson, CEO and President of Worldata.

CONTENT TYPE: Master Class | TOPIC: Marketing Content

To build brand authority, you must know what truly matters to your customers. Join Mantis Research co-founder and Chief Strategy Officer Michele Linn in her new Master Class, Using Research for Content and Thought Leadership—learn her 4-step survey method strategy and position yourself as a thought leader!

CONTENT TYPE: Master Class | TOPIC: Demand Generation

Join Kenda Macdonald for her Master Class: The Secret to My (Demand Gen) Success. In 22 bite-sized lessons, you'll learn how to combine marketing automation, buyer psychology, and content marketing to improve your demand gen programs immediately.

CONTENT TYPE: Master Class | TOPIC: Branding

Are you looking to build a brand that stands out in our crowded, distracted, digital world? Then you won't want to miss this Master Class, taught by strategist, speaker, author, and educator Nick Westergaard.

CONTENT TYPE: Master Class | TOPIC: Measurement & Analytics

Join expert Samantha Stone for this comprehensive Master Class to develop the financial acumen and measurement skills needed to make smarter business decisions, move your business forward, impress your CFO and management team, and prove your value.

CONTENT TYPE: Master Class | TOPIC: Customer Experience

Your customers' expectations are higher than ever. In this Master Class, you'll learn how to map your customer journey so you can understand their motivations and deliver an experience that wows.

CONTENT TYPE: Master Class | TOPIC: Marketing Strategy

If you want your brand to succeed today (and into the future) you need to move beyond panic marketing and tactical calendars. You need an agile, strategic marketing plan. Learn how with this Master Class.

CONTENT TYPE: Master Class | TOPIC: SEO

Would you like to gain a competitive advantage by reaching a larger audience every time you hit the publish button? Then this is the Master Class for you.