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CONTENT TYPE: Infographic | TOPIC: Career Development

This infographic looks at the top 10 LinkedIn skills on the rise in the US for marketers, media and communications professionals, and salespeople.

CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

ChatGPT is the most popular generative AI mobile app as well as the most popular generative AI Web product, according to recent research from Andreessen Horowitz.

CONTENT TYPE: Chart | TOPIC: Marketing Management

Most marketers and salespeople say they are aligned with their counterparts in the other department—but most also say they think about replacing their counterparts, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

This infographic explores five key LinkedIn content areas that marketers should consider focusing on this year.

CONTENT TYPE: Infographic | TOPIC: SEO

This infographic covers eight essential SEO tips to get your blog ranking as high as possible in online search results by optimizing your posts.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Most SMB owners say customer acquisition was the biggest marketing challenge they faced in their first year of operating their business, according to recent research from Constant Contact and Ascend2.

CONTENT TYPE: Chart | TOPIC: Martech

What are the top things marketing-decision makers value when selecting software vendors? Which sources of information do they turn to most often when evaluating vendors? What are their software spend plans for 2025?

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

This infographic covers eight key ways to reduce the amount of effort needed to execute a successful social media strategy.

CONTENT TYPE: Infographic | TOPIC: Email Marketing

This infographic covers general B2B email insights as well as insights specifically related to email subject lines, email segmentation and personalization, email automation, and email AI usage.

CONTENT TYPE: Chart | TOPIC: Martech

Most B2B marketers say they plan to moderately increase their spend on marketing automation in 2025, according to recent research.

CONTENT TYPE: Chart | TOPIC: SEO

Has ChatGPT been sending traffic to external sites? Are people enabling the platform's SearchGPT feature? Does search intent tend to be different on ChatGPT compared with Google?

CONTENT TYPE: Infographic | TOPIC: Career Development

The infographic provides advice on what to consider across six key areas of your LinkedIn profile: the photo, headline, about section, featured content section, activity section, and experience section.

CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

What are the top drivers of marketing vitality—success against key performance indicators—in 2025? To find out, researchers analyzed data from a wide range of third-party sources.

CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

Most workers in the United States say that AI has made their jobs easier and they are not yet worried about AI affecting their job security, according to recent research.

CONTENT TYPE: Chart | TOPIC: Event Marketing

Organizers and attendees alike expect 2025 to be a big year for in-person B2B events, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

B2B marketers and salespeople know that having high-quality data is important. But why exactly does it matter so much?

CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

Although most radio stations get the bulk of their revenue from on-air advertisements, that's typically not their only income stream.

CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

Marketers say content creation and enhancement has been the AI-driven tactic that's been most effective for their organization, according to recent research.

CONTENT TYPE: Chart | TOPIC: Marketing Content

Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? To find out, researchers analyzed more than 97.9 million B2B prospecting emails and surveyed 400 B2B buyers.

CONTENT TYPE: Infographic | TOPIC: Marketing Content

Marketers predict the top personalized content trends in 2025 will be AI-powered recommendations and AI-powered visuals, according to a recent survey.