Marketing Writing Resources for Creative Copywriters

CONTENT TYPE: Article | TOPIC: Writing

Looking for a reason to do a press release? Don't underuse this valuable resource. Here are 38 possible topics to get you going.

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There is a rhythm to a prospect's movement into customer that can be controlled through newsletter production. But you have to know how to move to the right beat.

CONTENT TYPE: Article | TOPIC: Writing

In the rush to the virtual printing presses, marketers are making a lot of mistakes. Here are six you should correct right now.

CONTENT TYPE: Article | TOPIC: Writing

Here’s how to write copy to nudge the brain in just the right way.

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Nailed your lists? Got an irresistible offer? Great. Here are 8 ways to make sure the copy does its job, too.

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How do you go back to selling cars, clothes and computers after the attacks on America?

CONTENT TYPE: Article | TOPIC: Writing

Each day, thousands of people are going online for the first time. "Great!" you might say. "That means more visitors to my site." But will it really?

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When you were in college, did you prefer essays or multiple choice exams? One is easier than the other, and this has implications for marketing.

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Whatever you think about our need for instant gratification, if you want your online business to succeed, you've got to play by the rules your customers set up.

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I like Michael Jordan. He likes Nike shoes. I guess I should like Nike Shoes. That's the basis of testimonials.

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Still out of cash..use your creativity! Here are some ideas to get you going.

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I wasn't even spelling "cool" right when I began to understand e-marketing to teens. Here's what you can learn too.

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Color doesn’t simply look nice (or not). It speaks to the subconscious! Learn how to use color to increase your sales.

CONTENT TYPE: Article | TOPIC: Writing

Even with the internet, you still need them. So, here are more tips than you can imagine on designing great marketing brochures.

CONTENT TYPE: Article | TOPIC: Writing

When was the last time a passive pitch got your juices flowing? Can't think of one? Me neither! So purge the passive. Keep your customer center-stage. Think ACTIVE!

CONTENT TYPE: Article | TOPIC: Writing

Firms often confuse consumers with their marketing communications. Here are some examples.

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Verizon is the new name for a company jointly owned by Bell Atlantic, Vodafone/Airtouch PLC and others. But what does it mean? We discuss the meaning of names and the relevance for marketing.

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Sucessful e-commerce appears to depend on trust. But how do you design your web presence to enhance consumer's trust? Here are some fiindings on usability's association with feelings of trust and security.

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A misdirected e-mail sales pitch is as likely to turn customers off as it is to turn them on. Learn how the fundamentals of writing and marketing can work in your favor when composing a direct e-mail marketing campaign.