Marketing Writing Resources for Creative Copywriters

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Like a movie, every sales presentation you give is a performance. You are the talent, your PowerPoint is your media, and your potential client is the audience. When you give your business performance, what do you do to make your audience feel like they are the star?

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Here's a great summer project: Gather your sales brochures, product bulletins, Web page copy, white papers, news releases, sales presentations, annual and quarterly reports...and so on. How clearly and consistently is a differentiated position expressed? Does it read like fodder from several different companies? Well, it doesn't have to.

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Tech companies, listen up: It’s true that your customers care. They care about how you treat them and about what you’re doing to help them. How do you show them YOU care?

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If you're going to get the an email relationship off on the right footing, then you need to be making a positive impression before your customers are even signed-up on your list.

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Content is still king. But what beyond content must be included to ensure success?

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Ever wonder why some PowerPoint presentations are head and shoulders above others? Why do some have amazing powers of persuasion while others simply bore you to death? Here's the secret to PowerPoint pizzazz.

CONTENT TYPE: Article | TOPIC: Writing

WHY on earth would you ignore advice on one of the most powerful psychological triggers that makes people buy?

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Would you believe a simple home page makeover can convert visitors into buyers? Here's how.

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The English poet John Donne (of "for whom the bell tolls" fame) wrote that "no man is an island." Nor is any email campaign.

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Release yourself from the same ol', same ol'. Here's how to divert yourself from treading down the same tired path the next time you're banging out any sort of copy.

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Despite the growing globalization of the Net, most big multinationals fail when it comes to dealing in languages other than English.

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There are still organizational and historical divisions between the creation of copy and content on many sites today. But it's time to break down those barriers.

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Cease with campaign marketing and switch to program marketing. What it is and how do you do it, plus the five critical elements for success.

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Is your public relations campaign getting the results you want? If not, it could be time for Reality PR.

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Glamorous or not, a lot of money is spent on trade advertising. And a lot of it is wasted.

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Everyone's mental switchboard is on overload. They talk about being distracted and even being unable to sit still. How do you advertise when viewers are like that?

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They are - if you're doing them the traditional way. Check out these tips for press releases that get results.

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The nouns, verbs and adjectives, and even a splash of color can get your company really communicating.

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Can you add a little spice without burning your britches? Here's a recipe to get yourself cookin'.

CONTENT TYPE: Article | TOPIC: Writing

Don't blind customers and prospects with your email newsletter. Use these ideas to develop the kind of content that will bind your customers instead.