Marketing Writing Resources for Creative Copywriters

CONTENT TYPE: Article | TOPIC: Writing

Like many small organizations, the web's strategic advantage to this business just crept up on them -- they didn't plan it, it just grew that way. They woke up one day and realized that their web site had become critically important. But is a relaunch always the best option?

CONTENT TYPE: Article | TOPIC: None

If blogs are changing the way individuals publish on the Internet, so, too, can they change the way businesses interact with their clients and customers.

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If your company has a Web site, Mitch has some news for you: He visited your Web site and it looks like crap. He can’t use it. Worse yet, it may not even appear in his browser at all.

CONTENT TYPE: Article | TOPIC: Writing

Here are 10 rules for writing effective web content.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

What words work in audio? Suzan has been hired to rewrite too many terrible audio scripts to feel confident that the uninitiated marcommer can achieve perfection -- without some help.

CONTENT TYPE: Article | TOPIC: Writing

Guns don’t kill communication. Bullet points kill communication. And when you use bullet points in a PowerPoint, you’re shooting yourself in the foot.

CONTENT TYPE: Article | TOPIC: None

Among the rules Lee learned as a young copywriter was this: "Don't use humor. There's nothing funny about separating a man from this money."

CONTENT TYPE: Article | TOPIC: Writing

After the agony of attempting to make offline text work online, we’ve finally turned the tables.

CONTENT TYPE: Article | TOPIC: None

ust like the 1960s, the '90s are over. From free love to free information, it was all quite a ride. Now, the Web is growing up. It's time for definition, time for metrics, time for standard processes.

CONTENT TYPE: Article | TOPIC: None

If publishing a regular email newsletter is becoming a chore, listen up for seven nitty-gritty tips from the trenches.

CONTENT TYPE: Article | TOPIC: Writing

PowerPoint can become a powerful force to addict your audience to the mind-expanding content of your presentation. Follow this three-step prescription.

CONTENT TYPE: Article | TOPIC: None

Here’s how to write a case study and see it through to publication.

CONTENT TYPE: Article | TOPIC: Writing

Clear thinking is the precursor to an effective marketing message.

CONTENT TYPE: Article | TOPIC: None

Are you afraid of alienating your customer with your marketing? Do you always feel like a stranger in their inboxes?

CONTENT TYPE: Article | TOPIC: Writing

Does your marketing stand out in the sea of information?

CONTENT TYPE: Article | TOPIC: None

Stability is a vital component of a healthy company. Here's how to communicate this to your marketplace in a powerful way.

CONTENT TYPE: Article | TOPIC: None

Here's how to become your customers’ trusted information source for the daily business problems they face. Part three of a continuing series.

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Look critically at your planned marketing efforts this year. Are you doing all you can to ensure their success?

CONTENT TYPE: Article | TOPIC: Writing

Your newsletter content should of course be timing, relevant and compelling. Give it an edge by injecting some personality as well.

CONTENT TYPE: Article | TOPIC: None

How do you deliver value to your B2B subscribers?