Marketing Writing Resources for Creative Copywriters

CONTENT TYPE: Article | TOPIC: Writing

What’s the single most important thing that could improve the Web? It’s not broadband. It’s better writing.

CONTENT TYPE: Article | TOPIC: Writing

n the second article in this three-part series, Linda asks: Do your marketing programs pass out over time?

CONTENT TYPE: Article | TOPIC: Writing

Typical marketing communications are full of buzzwords that use “powerful” language in an effort to communicate a message. They succeed only in blurring their message so that it becomes meaningless.

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“You never get a second chance to make a first impression.” This maxim is true for many things in life, none more so than a Web site.

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When you need to write ads or promotional text, here are some tips that will help you develop a concept and message that work.

CONTENT TYPE: Article | TOPIC: Writing

Here, Gerry offers up key Web content management “measurables.”

CONTENT TYPE: Article | TOPIC: Writing

One Web site is giving you a 30% discount compared with another site. Yet you end up buying the product at the higher price. Now why on earth would you do something as irrational as that?

CONTENT TYPE: Article | TOPIC: Writing

Here's how to you get your announcements into the broadest range of publications that reach your target audience.

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hael doesn't think it’s fair to criticize advertising campaigns—picking apart someone else’s hard work is for non-achievers. But today, he's compelled to make an exception.

CONTENT TYPE: Article | TOPIC: Writing

There are a number of tricks we can use to beat the affliction, and they work for pretty much everything from an email to a brochure or business proposal.

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As a presenter, shift away from expressing your individual style of communicating. Instead, adapt your presentation to the audience’s style of decision-making.

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ind out the precise psychological reasons why headlines entice us.

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The challenge comes in extracting your knowledge, and turning it into a publication-quality article with the least pain and effort.

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Chris's theory of communication -- whether he's the reader or writer, the listener or speaker -- is that both sides need to reach beyond themselves to make any kind of meaningful contact. That's especially true in marketing.

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Here's a number of processes you can put in place to ensure that your site is both fresh and compelling.

CONTENT TYPE: Article | TOPIC: Writing

Compelling quotes are not happy accidents; they are gems mined from logically-ordered transcripts of well-planned interviews.

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etadata is wholly misunderstood. Editors and writers tend to look at it as a technical issue. Technical people look for a software solution. In fact, both are wrong.

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o you really want your business associated with shallow, self-centered, rude and crass envy? Surely there is a better way.

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Is tricking people to open a direct mail piece or email is a good way to start a relationship with a prospective customer?

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Successful teasers draw on the basic principles of direct response marketing as well as good journalism. And they throw in a little sex, to boot!