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  • What Will Content Marketing Look Like in 2014? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    The forecast for content marketing in 2014 includes higher quality of content, multiscreen marketing, and bigger budgets. How does your content marketing compare with those predictions?

  • Six Public Speaking Tips That Help Your Marketing, Too

    Article

    CONTENT TYPE: Article | TOPIC: None

    Using some of the concepts that have the power to make or break your public address, you can dramatically transform the effectiveness of your marketing campaigns. The best part? You never have to give a speech to do it.

  • Five Tips to Enhance Your Call to Action

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    A good call to action is a lot more than just a link. Rarely will you get someone to follow your CTA simply by asking them. So use these lessons learned from the world of direct mail to enhance your calls to action and get people to respond.

  • Top 50 Overused Words in Press Releases [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Are you overusing certain business words when writing public relations materials? If those words made it onto the following infographic, you should consider using fresh ones instead.

  • Writing and Readability Scores: It Matters

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    The key to authoring good written content is to use language that doesn't detract from your message. That's where readability scores can help.

  • 10 Steps to Ethical Content Curation

    Article

    CONTENT TYPE: Article | TOPIC: None

    Compared with the creation of original content, curation can be a faster and easier way to generate content. But bad curation can damage your brand's credibility and potentially lead to legal issues. Here's how to do content curation right.

  • Get Rid of Your Lousy 'About' Page Once and for All

    Article

    CONTENT TYPE: Article | TOPIC: None

    Your "About" page is one of the most popular destinations on your website. Leaving your "About" page in sub-par condition is costing you more than you think. So why have we been ignoring the quality of this valuable space?

  • Four Steps to Building Your Content Marketing Dream Team

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whether you are new to content marketing or you are looking to re-evaluate your current resources, keeping these four steps in mind will help you assemble your dream team.

  • Seven Myths of Email Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Many email marketing ideas we hold true are actually false. Here's a quick look at seven prevalent myths about email marketing.

  • Seven Ways to Talk Your Financial Execs Out of Jargon and Bad Writing

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Sometimes you struggle to get your firm's executives to recognize the power of good writing. You edit their text, but they put the jargon and longwinded language back in. But you can win over your subject-matter experts.

  • Top Tips for Writing Successful SMS Marketing Messages [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Write SMS messages that rock by following the tips in this Text Marketer infographic.

  • The Other C Word: Your Key to Great Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Most content marketing is intelligent and strategic and professional. But it's also a bit... limp. Middle-of-the-road. Safe. It's lacking the "C word." But Ann Handley pointed out it's lacking something else, too.

  • Einstein Told Me the Secret to Effective Online Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    I got to interview Albert Einstein. It was insane. And he told me the secret to online content! Here's how it all went down.

  • How to Manage Your Digital Content Assets and Increase Their Value

    Article

    CONTENT TYPE: Article | TOPIC: None

    Rather than just throwing money at content creation, taking a "quality over quantity" approach can reap greater rewards. Here's how a "less is more" approach to content can create the maximum marketing impact.

  • The Epic Face-Off in Copywriting: Hype vs. No-Hype [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    This is the best infographic you have ever seen discussing the difference between hype-filled writing and straightforward copy. Which one works best for your audience?

  • Love, Signals, Noise... and Great Business Writing

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    "People who think well, write well," said David Ogilvy. Good writing is the clearest indicator of good thinking. You also need love and commitment.

  • Are You Argo-izing Your Content?

    Article

    CONTENT TYPE: Article | TOPIC: None

    In Argo, which won the Best Picture Oscar, the filmmakers followed what I now call the Argo rule: Lure them in, keep them engaged end-to-end, and keep them talking about you long after it is over. Your corporate storytelling can do the same.

  • The Most (and Least) Effective Keywords in Email Subject Lines

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Emails with the word "alert" in their subject lines have a higher than average open rate, whereas those with "report” have a lower average lower open rate, according to a recent study by Adestra.

  • Top 10 Ways to Improve Email Open Rates

    Article

    CONTENT TYPE: Article | TOPIC: None

    For marketers, achieving a high email open rate is highly desirable, and it is often a key metric for shedding light onto the effectiveness of a campaign. The following 10 best-practices ensure open rates are as high as possible.

  • Mark Twain's 10-Sentence Course on Branding and Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Samuel Clemens created the cherished celebrity known as Mark Twain as surely and craftily as he created Huck Finn. The man had "platform" a century before the concept had circulation.