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  • The Five Essential Elements of a Great Company Story [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Concerned that you don't have enough drama or action in your company story? Don't worry... You can craft a company story that is both compelling and informative.

  • How to Build a Blogging Content Studio

    Article

    CONTENT TYPE: Article | TOPIC: None

    We've constructed an efficient and repeatable process for producing and promoting remarkable blog content. These hard-won tips are derived from a lot of trial and error: We've stumbled in the dark so you don't have to.

  • Why Your Web Copy Is Missing the Mark (and How You Can Fix It)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Writing for a website is different from other kinds of writing. If you are new to writing online copy, you have to learn what works and what doesn't, and you have to learn fast. This article can help.

  • A Well-Balanced Content Menu for Your Blog [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Keep readers coming back to your blog by regularly serving them generous portions of hearty content. The following infographic by LinkedIn offers content ideas from the various blogging food groups.

  • Guest Blogging: From Overused Loophole to Untapped Opportunity

    Article

    CONTENT TYPE: Article | TOPIC: None

    SEO hearts fell when Google's Matt Cutts published his "The decay and fall of guest blogging for SEO." But Cutts was doing everyone a favor—and guest posting remains a cost-effective way to generate inbound leads.

  • 'Be the Best Answer': Four Steps to Developing Winning Content

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you can constantly create content that adds value to the lives of your audience, then prospects and customers alike will see you as their first—and best—resource.

  • How to Be the Worst Email Marketer in 10 Easy Steps

    Article

    CONTENT TYPE: Article | TOPIC: None

    First of all, good news, being the worst email marketer is a lot easier than being the best, but it still involves some work on your part. So here you go: 10 email marketing worst-practices you can emulate—or avoid. It's up to you.

  • Four AdWords Mistakes That Drag Your CTR Down

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketers make these four common mistakes that drag down their AdWords clickthrough rate. But you can write ads that get two, even three times the average CTR. Here's how.

  • Hyper-Personalization? Forget the 'Hyper' and Just Be Personal

    Article

    CONTENT TYPE: Article | TOPIC: None

    Hyper-personalization is the latest buzzword—as if it's no longer enough to be personal... you have to add some hyperbole to it. What you really need to do is engage in conversation with leads and customers.

  • #SocialSkim: Meeker's State of the Internet, #YesAllWomen, LinkedIn Fails, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Mary Meeker's state of the Internet, #YesAllWomen, LinkedIn headline do's and don'ts, and how Twitter might breathe new social life into the Billboard charts. Do read on. Don't skip your week's dose of skim!

  • Is Your Website Dead or Just Sleeping? A Vital Six-Point Checklist for Your Site

    Article

    CONTENT TYPE: Article | TOPIC: None

    You've asked for a yearend report on your website, and you don't like what you see. Turn things around by giving your creative and digital teams productive goals. Here are six simple fixes to wake up your site.

  • Eight Ways to Capture Your Readers' Attention (and Keep Them Coming Back!)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Businesses should create content for what really matters—the person who could convert and pay for a product or service offered by the content creator. These tips will help you create a solid content marketing strategy.

  • Battling Mediocrity in Content: Ann Handley Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Writing

    MarketingProfs Chief Content Officer Ann Handley discusses her evolution from journalist to content marketer, and shares tips for becoming a better writer.

  • How to Create Perfect Posts for the Most Popular Social Platforms [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    A post that works well for one social platform may not work well for another. That's because every social media has its own formula for the perfect post. Here's a look at the different formulas, all in one helpful infographic.

  • Six Lessons From an Ambitious Content Marketing Project

    Article

    CONTENT TYPE: Article | TOPIC: None

    Content marketing is going to become an increasingly important component of virtually every company's overall marketing program.

  • 10 Email Marketing Best-Practices [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Nearly 123 billion emails are sent every hour, so marketers must master the art of getting their email seen in a crowded inbox. Here are some tips for making your emails stand out.

  • How to Craft the Perfect Email Subject Line

    Article

    CONTENT TYPE: Article | TOPIC: None

    Scientific studies can tell you which words appear with the most frequency in successful email campaigns... but to create a compelling subject line, a simple strategy sometimes works best.

  • Eight Secrets of Agile Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    What on Earth can marketers learn from programmers? At first glance, the answer might seem to be "nothing," but my experience tells me otherwise.

  • What's Your Acronym IQ? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    How familiar are you with the latest acronyms? Test your acronym IQ via this fun infographic, and see how you far you can get.

  • Stop Focusing on Automation and Take a Look at Content: Seven Steps to Get You Started

    Article

    CONTENT TYPE: Article | TOPIC: None

    To reap the proclaimed benefits of marketing automation, marketers have to shift their focus from technology to the creation of personalized, segmented, and customized content matched to customers' needs.