Marketing Writing Resources for Creative Copywriters

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Although blogging is an effective marketing, branding, and sales channel, businesses don't make effective and efficient use of it. In fact, most corporate blogs add little real business value.

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B2B content marketers consistently cite creating content that engages as a top challenge. Making the task harder still are marketers' preconceptions. Here are reality-based strategies that counter those myths.

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Case studies are often dry, generic, or pretty much just a high school pep rally (minus the cool letterman jackets) cheering on the company. But they don't have to be.

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Words. They can be powerful, passionate, and—if used correctly in marketing and sales communications and presentations—extremely profitable.

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As you prepare your content marketing strategy for the coming year (and you are preparing one, right?), keep these awesome expert tips and nuggets of valuable advice in mind.

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It struck me this Thanksgiving that marketers could take a lesson from turkey gumbo—what I call the "leftover trick" for content marketing. Here are five simple ideas to get you started.

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All the great email content in the world isn't going to do your brand a bit of good if no one opens your emails. Which is why you need attention-grabbing headlines.

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A company's blog is no longer the voice of one person. It's the voice of many telling the story of your brand. How can you keep your blog current and on message using guest contributors? Start with these four fundamentals.

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Here's a six-step process to dramatically increase the number and quality of your content pieces—in half the time it would otherwise take.

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Unless you're a Fortune 500 company, mainstream and even industry media probably won't cover your acquisition, new hire, or other news. But you can use content marketing to break into popular news stories.

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As marketers grapple with consistently producing high-quality content, many are turning to outsourcing to freelancers and agencies. But which is faster and more agile—and makes more sense for your budget?

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Content marketing's honeymoon is over. You can't just create good blog content and call it a day. You now have to consider the entire content experience you're giving your audiences, and for that you need an optimized blog.

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How can you maximize content output in the minimum amount of time? The answer, it turns out, isn't particularly complex: Spend time only on content that works. The trick, of course, is figuring out what content will perform.

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To get the quality of your content to where you need it to be, you need a road map—or, better yet, a writing GPS of sorts that gets you from discombobulated thoughts to coherent, useful content that engages audiences.

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Most people tend to trust non-salesy content that businesses post on their corporate, social, and other sites to educate prospects and customers. People may start out believing what you have to say, but that trust is both fragile and fleeting.