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  • Facebook Driving Traffic to News Websites

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Although Google is still the most important source of referred traffic to major news websites, Facebook is growing in importance, driving as much as 8% of total visits to some websites, according to a study by the Pew Research Center.

  • Female Bloggers Eager for Brand Sponsorships

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Fully nine in ten (90%) female bloggers say they are somewhat or very interested to partner with brands on campaigns, provided they are compensated, but 58% have never been approached by a brand or agency to do so, according to a new survey from BlogFrog and the Social Studies Group.

  • Facebook Nabs Nearly One-Third of Display Ad Market

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    CONTENT TYPE: Chart | TOPIC: None

    Nearly 1.1 trillion display ad impressions were delivered to US Internet users in the first quarter of 2011; among them, Facebook accounted for 346 billion—31.2% of the total display market—nearly twice the level delivered one year earlier, according to data from comScore Ad Metrix.

  • Five Ways to Use Social Media Chatter in Your Email Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: None

    Increasing social media chatter about your brand is almost always beneficial and can help drive sales. Take it a step further: Highlight the social buzz around your brand in your email campaigns using these five tips.

  • Why E-Reader Brands Love (Social) Moms

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    CONTENT TYPE: Chart | TOPIC: None

    Although most surveyed moms who own e-readers are happy with their devices, moms who use social media are far more likely than non-social moms to share information about their e-reader brand with friends and family and pay a higher price for their device, according to a survey from Motista.

  • Tool Identifies Top Influencers Based on Topic Area, Keywords

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Marketers can now identify their various industries' top 10 influential voices across blogs, articles, and social networks—and also see their own influence ranking vs. other voices in a given market—with the help of a free tool released this week.

  • Social Media Ad Spend to Reach $8.3 Billion by 2015

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    CONTENT TYPE: Chart | TOPIC: None

    Social media advertising revenues are forecast to reach $8.3 billion in 2015, up from an estimated $2.1 billion in 2010—a compound annual growth rate (CAGR) of 31.6%, according to BIA/Kelsey's US Local Media Annual Forecast.

  • Content Fuels Social Media Interaction

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    CONTENT TYPE: Chart | TOPIC: None

    Content is the fuel of social interaction on the Web: Nearly one-quarter (23%) of all social media messages and one-half (47%) of industry-specific social messages contain links to content, according to a new study by AOL and Nielsen.

  • Social-Media-Phobes: Put Out a Contract on 'Em!

    Article

    CONTENT TYPE: Article | TOPIC: None

    Warning: Some of your colleagues are afraid—deeply, irrationally afraid—of social media. How can you overcome their resistance against social media? Have them commit in writing, and follow these five steps.

  • LinkedIn Report: What's in a (CEO's) Name?

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    CONTENT TYPE: Chart | TOPIC: None

    Your name may be the key to your success: "Peter" and "Deborah" are the most popular names of CEOs on the professional social networking site LinkedIn, according to research by LinkedIn, which examines correlations between people's first names and their career choices.

  • 2011 Trends: Turning Data Into Action; Mobile; Social Marketing

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    CONTENT TYPE: Chart | TOPIC: None

    Most marketers understand the value of good customer data, but they still struggle to organize and use it effectively: 62% cite "turning data into action" as their top marketing issue in 2011, according to a report by Unica.

  • Four Questions With Guy Kawasaki: Enchantment, Influence, and Marketing to the Rest of Us

    Article

    CONTENT TYPE: Article | TOPIC: None

    Having been neck-deep in the psychology of influence and the business of marketing while launching my own book, I had the opportunity to ask Guy Kawasaki about succeeding by embracing the "nobodies," thinking differently about demand generation, and enchanting your employees.

  • Leads via LinkedIn Groups Most Likely to Convert

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nearly one in four visitors to B2B websites referred by LinkedIn are enterprise visitors—those arriving at sites via corporate IP addresses—according to a report by LeadFormix. Among such leads, those referred by LinkedIn "groups" are the most likely to complete a form-fill, or convert.

  • Seven Ways to Take Control of Your Online Reputation

    Article

    CONTENT TYPE: Article | TOPIC: None

    What are others saying about you and your company online? With so many online channels available to consumers and competitors, it's time you took control of your online reputation. Just follow these seven simple steps.

  • How to Hire Your Social Media Strategist

    Article

    CONTENT TYPE: Article | TOPIC: None

    When choosing someone to lead the charge on the social media front, do you want someone who's merely "good at social media" or someone who can achieve business goals? Here's how to hire the right person and get results.

  • LinkedIn Top Social Tool for B2B Marketers

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    More than nine out of ten B2B marketers (93%) say they conduct social media marketing to some extent and cite LinkedIn as their single most important social channel, according to a new report from BtoB Online.

  • Drugs, Milk, and Money: Three Ways to Do Social Media in Regulated Industries

    Article

    CONTENT TYPE: Article | TOPIC: None

    "We're not allowed to" is one of the most commonly uttered phrases about social media by marketing professionals in regulated industries. Here are three ways to cut through the red tape and get back in the game.

  • Brands Rely More on Digital Channels for Custom Content

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    CONTENT TYPE: Chart | TOPIC: None

    Spending on custom content published via digital channels—such as video, mobile, and Web—reached an all-time high of $12.5 billion in 2010, up from $12.1 billion in 2009, according to a new study by the Custom Content Council and ContentWise.

  • Display, Mobile Top Priorities for Marketers

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    CONTENT TYPE: Chart | TOPIC: None

    More than two-thirds of marketers (67.5%) say they plan to invest more dollars in display advertising over the next 18 months, and 59.0% plan to invest more in mobile over the same period, according to a new survey from Bizo.

  • Seven Principles for Social Success and the Companies Already Getting Them Right

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Let's face it: Business is changing. It's now being conducted through meaningful conversations between organizations and constituents. But it isn't easy. Here are seven rules to live by to achieve social success.