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  • What B2B Marketers Can Learn From Breaking News

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    CONTENT TYPE: Chart | TOPIC: None

    Search engines such as Bing and Google tend to change the way they render SERPs (search engine results pages) in reaction to breaking news, favoring placed results (e.g., news, videos, and images) above the fold rather than organic search results, according to a new study by Optify.

  • Senior Execs Consume Both Traditional and New Media

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    Senior executives have a healthy appetite for a wide range of traditional and new media channels, according to a survey from Doremus and the Financial Times: Most surveyed execs still read business and trade information in printed formats, but they also use digital channels—such as online video, professional networking sites, and blogs—for work purposes.

  • Market Research Spend Forecast to Rebound in 2012

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    CONTENT TYPE: Chart | TOPIC: None

    Businesses are ready to spend on information again, according to a new report by IBISWorld: Marketing research revenues are forecast to grow 3.1% in 2012 as corporate profits rise and businesses increase marketing budgets.

  • Social Marketing Boosts Email Campaign Performance

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    CONTENT TYPE: Chart | TOPIC: None

    Small and medium-sized businesses (SMBs) that use both email and social media marketing programs tend to achieve better results from their email campaigns, according to a report by VerticalResponse.

  • Social Media ROI: How to Ensure Your Social Media Efforts Pay Off

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    CONTENT TYPE: Article | TOPIC: None

    Social media marketing can either be an extremely worthwhile investment or a massive time sink that brings you no benefit. How can you tell which of those extremes you'll fall into? Learn how to set up your strategy to measure ROI.

  • CMOs: Business Outlook Strong, Marketing Budgets Up

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    CONTENT TYPE: Chart | TOPIC: None

    Buoyed by renewed confidence in the US economy and higher expectations for new business, CMOs say they plan to boost marketing spending over the next 12 months, with B2B products and B2B services marketers leading the way, according to the CMO Survey.

  • Half of SMBs Use Social Media for Marketing

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    CONTENT TYPE: Chart | TOPIC: None

    More than one-half (52%) of surveyed small and medium-sized businesses (SMBs) say they use social media to promote their businesses, and 49% purchase online advertising (including SEM products) themselves, directly from websites, according to a new report by BIA/Kelsey.

  • Five Ways Interactive Images Can Enhance Brand Engagement

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    CONTENT TYPE: Article | TOPIC: None

    If you're not using interactive images in your marketing, you should be. Learn how they can drive engagement, retention, and sales.

  • Inbound Marketing Leads Cost 61% Less Than Outbound

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    CONTENT TYPE: Chart | TOPIC: None

    Businesses that use primarily inbound marketing strategies for lead acquisition consistently report lower cost-per-lead (CPL) rates than those using outbound-centric strategies, according to the 2012 State of Inbound Marketing report by HubSpot.

  • Key Mobile Marketing Stats and Trends for 2012

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    CONTENT TYPE: Chart | TOPIC: None

    The year 2011 was pivotal for the mobile industry, marked by a near doubling in smartphone ownership, consumers' growing appetite for mobile social content, and tablets emerging as a formidable fourth screen, according to a new report by comScore.

  • What Pinterest Teaches Us About Innovation

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    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Is your business truly innovative? Real innovation is difficult to generate, and even harder to repeat. But Pinterest, a relatively new social network, can teach your business three invaluable lessons about innovation.

  • Social Media Effective Tool for Event Marketers

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though small organizations still rely heavily on traditional marketing channels to promote their events, social media is also an important outreach tool: 77% of event marketers who work for a small business or nonprofit say they use social media to promote their events, and another 14% say they plan to do so in the next year, according to a survey from Constant Contact.

  • Mobile Ad and Marketing Now the Fastest-Growing Media Sector

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    CONTENT TYPE: Chart | TOPIC: None

    Total US mobile and social media revenues—including business and consumer content, access, and advertising and marketing—reached $45.38 billion in 2011, up 30.2% from a year earlier, according to new data from PQ Media.

  • Give Them Something to Talk About: Create a Community Around Your Site's Content

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    CONTENT TYPE: Article | TOPIC: None

    Are people talking about you? If you can get people to talk about your company and its website, half of your marketing will be done for you. The best way to attract that attention is to start a community around your content.

  • Hispanics Most Avid Social Network Users

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    In the US, Hispanics are more likely than blacks and Caucasians to log in to various social networking sites on a daily basis or more often, according to a new American Pulse Survey from BIGinsight.

  • Pinterest: Not Just for Stay-at-Home Moms and Aspiring Wedding Planners

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Pinterest is a hot new social media website that provides a way for users to save and display ideas on virtual pin boards. But what's in it for marketers? Here are four ways to use Pinterest to get more business.

  • What's Driving Pinterest's Amazing Growth

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Pinterest is arguably the hottest social media site on the Internet—user traffic to the online social catalog has skyrocketed since mid-2011—but the website also boasts strong audience engagement, retention, and "virality" among its core demographic, according to a report by RJMetrics.

  • Case Study: One Company's Clever Approach to Turning Online Transactions Into Social Experiences

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    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Online testimonials are undeniably valuable, but they come after the sale. What if you could start that engine earlier? Learn how one company used Twitter and landing pages to boost sales and deepen customer engagement.

  • Security Concerns Hampering Social Commerce

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    More than one-half (55%) of social media users in the US say they are uncomfortable sharing credit card information with a known brand via secure payment on a social networking site such as Twitter or Facebook, according to a new survey from Digitas.

  • Facebook Stats: Five Years of Worldwide Growth

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook's penetration among worldwide Internet audiences reached 55% as of December 2011, up 43 percentage points from 12% in 2007, according to report by comScore Data Mine.