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  • Pinterest Now No. 3 US Social Network, Surpasses LinkedIn

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Pinterest is now the third most popular social networking site in the US, behind Facebook and Twitter, according to a new report by Experian Hitwise. Web traffic to Pinterest surged 50% from January to February of 2012, enabling the invitation-only site to overtake LinkedIn, Tagged, and Google+ in total monthly visits, Experian reports.

  • Email Content Still Most Likely to Influence Buying Decisions

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    CONTENT TYPE: Chart | TOPIC: None

    Email remains a powerful way to connect with customers and influence their buying decisions: 66% of online Americans say they have made a purchase as a result of an email from a brand, more than three times the percentage of people who have purchased in response to a message delivered via Facebook (20%) or text message (16%), according to a study by Exact Target.

  • Want Real Business Results From Facebook? Run a Social Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    To get real business results from your social media efforts, you need to build a community, engage your audience, and create word-of-mouth. Learn how running a social campaign on Facebook can help you do just that.

  • Video Email Marketing Boosts CTR, Purchasing Behaviors

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    CONTENT TYPE: Chart | TOPIC: None

    Online video has moved to the mainstream: 81% of senior marketing executives now use online video content in their marketing programs, up from the 70% who did so a year earlier, according to a report by the Web Video Marketing Council (WVMC) and Flimp Media.

  • How Do You Measure the Value of Sharing? Kurt Abrahamson of ShareThis Talks About Measuring Social Activity on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    "It's not just social media," Kurt Abrahamson says in this week's episode of Marketing Smarts. "It's socially engaged audiences that are important." Learn why social sharing is an important indicator of engagement—and more useful to publishers and advertisers than the traditional "reach" metrics.

  • Facebook, Twitter Top List for Social Spending Growth

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    More than one-half (53%) of advertising and marketing executives say they expect companies to increase investments in Facebook marketing in 2012, according to a survey from The Creative Group.

  • Six Ways to Prepare Your Brand for Social Media's Visual Revolution

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Considering the emergence of the social network Pinterest and Facebook's Timeline, it's clear that brands without a solid visual vocabulary will be left behind. Learn six tips for ensuring your brand is ready for the visual revolution.

  • Facebook 'Like' Patterns Akin to Email Opt-In's

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    People want great offers. That's the primary reason they opt in for permission-based communications from brands, whether in the form of "liking" a brand on Facebook or subscribing to an email list, according to a new survey from Constant Contact and Chadwick Martin Bailey.

  • Only One-Half of Brands Can Identify Their Most Loyal Customers

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    CONTENT TYPE: Chart | TOPIC: None

    Despite the high cost of acquiring new customers (vs. retaining current ones), only one-half (49.6%) of surveyed marketing executives say they know who their most loyal customers are and how best to reach out to them, according to new study by Acxiom and Loyalty 360.

  • Top B2B Firms Gaining 230% More Leads via Social Media Than Peers

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Best-in-Class B2B companies generate on average 17% of their leads from social media channels, roughly 230% more marketing-generated leads than other companies (5%), according to a new report by Aberdeen Group, which examines the social marketing strategies of top-performing B2B companies.

  • 'Social TV' Boosts Live TV Viewing

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Active "social TV" viewers—people who watch television and simultaneously engage with others via social networks—tend to watch more live TV so they can be part of social conversations in real time, according to a study by iModerate Research Technologies. Social TV is also enabling viewers' desires to influence programming, via shared opinions and feedback to TV networks, posted on social networking sites.

  • Pinterest and Copyright: Lessons in Life and Law

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Do copyright laws apply to posting content on Pinterest? Learn why you might not want to take legal action if your copyrighted content is shared without your permission, and how you can parlay "pins" into profits.

  • Pinterest: The Who, What, and Where... and How You Can Use It [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    When dealing with the ever-evolving world of social media, marketers must be nimble and adaptive if they're going to keep up with the migration patterns of their audiences. In that sense, newly ascendant social network Pinterest has much to offer marketers.

  • 'Generation C' Is the New Gen Y: Connected and Social

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    CONTENT TYPE: Chart | TOPIC: None

    Americans age 18-34, or "Generation C" as they've been recently dubbed, make up 23% of the US population but they comprise an outsized proportion of consumers who watch online video (27%), visit social networking sites and blogs (27%), own a tablet (33%), and use a smartphone (39%), according to a report by Nielsen and NM Incite.

  • The Mindset Is the Message: Amber Naslund and Matt Ridings Talk Social Business on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    What does "social business" mean? On this week's episode of Marketing Smarts, Amber Naslund and Matt Ridings tell me why the key to being a social business depends less on technology and more on the application of social concepts internally.

  • B2B Marketing Tactics Not Driving Enough Sales Leads

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    CONTENT TYPE: Chart | TOPIC: None

    Some 61% of B2B marketers say generating more leads is their biggest marketing challenge in 2012; however, nearly two-thirds say their marketing mix does not meet sales pipeline demands (32%) or they are unsure of whether their marketing mix is effective (31%), according to a new report by BtoB Online and Bizo.

  • Small Merchants Embracing Facebook Commerce

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    With some 845 million monthly active users, Facebook is becoming a vibrant e-commerce platform for more than 100,000 small merchants who actively promote and sell products via Facebook storefronts, according to a study by Payvment.

  • Couponing: 125 Years Old, American as Apple Pie

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    CONTENT TYPE: Chart | TOPIC: None

    Americans still love couponing—now a 125-year-old tradition in the US: Fully 70% of surveyed women say saving money with coupons is as American as apple pie, according to a survey conducted by Valpak. Moreover, without a coupon in hand, 49% of women say, they would not buy dinner out; also, 33% wouldn't have their carpets cleaned, and 32% wouldn't buy a gallon of milk, the study found.

  • LinkedIn Use by Professionals in Industrial Sector Surges

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The use of social networks, particularly LinkedIn, among engineering, technical, manufacturing and industrial professionals continues to rise: 55% of surveyed tech professionals now use LinkedIn, up 18 percentage points, or 48.6%, from the 37% who did so a year earlier, according to a report by GlobalSpec.

  • Brands Not Capturing the Benefits of Big Data Marketing

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    CONTENT TYPE: Chart | TOPIC: None

    Although 91% of senior corporate marketers agree that successful brands are using customer data to drive marketing decisions, 39% say their own company's data is collected too infrequently or not effectively enough, according to a report by the Columbia Business School's Center on Global Brand Leadership and the New York American Marketing Association (NYAMA).