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  • When a Brand Tweets, Does Anybody Hear?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Tweets that contain fewer than 100 characters receive 17% higher engagement than longer tweets, according to a Buddy Media study titled Strategies for Effective Tweeting: A Statistical Review.

  • How to Gatecrash the Olympics Marketing Season

    Article

    CONTENT TYPE: Article | TOPIC: None

    Only a few Games ago, trying to take advantage of the Olympics if you weren't a sponsor was as difficult as teaching a Los Angeles Kings "fan" the meaning of icing. But in the case of the 2012 London games, you can... without investing serious sponsor-level cash.

  • At least 8 in 10 Online Users Engage in Social Media Globally: Forrester

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social media is now a global phenomenon, with most online adults in North America, Europe, metro Asia, and Latin America regular users, according to a new update of Forrester's Global Social Media Adoption In 2011, originally published in January 2012.

  • Social Campaigns on Tuesdays Earn Highest Engagement

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    There are good days to start a social marketing campaign, and there are better ones: Most Facebook campaigns are deployed on Fridays, but those deployed on Tuesdays generate the most customer engagement, according to a study by Yesmail Interactive, which examines the customer engagement of campaigns conducted via popular social channels.

  • How to Convince Older Business Owners to Invest in Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Convincing older business owners to invest in social media can be difficult—but it doesn't have to be. Learn five undeniable benefits of social media that could help make the case for a social investment.

  • Brands Failing to Tap Potential of Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Despite the widespread use of social networks among US companies, only 11% have fully integrated social media into existing business programs, according to a study by InSites Consulting. Moreover, only 38% of companies say they share the outcomes of social interactions with the entire organization.

  • Have You Sat Down with Your Customer Lately? Patrick Schaber and Joe Sorge on Marketing Smarts

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Whether you are selling complex technical systems or burgers with fried pickles on them—like my guests in this week's Marketing Smarts—you need to understand your customers and interact with them face-to-face.

  • Boomers Lead the Pack in Creating Positive UGC

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Every generation contributes to the global conversation around brands, products, and services; however, Baby Boomers (those now age 47 to 65) are overrepresented in their share of online feedback, according to The Conversation Index by Bazaarvoice, which also found that Boomers tend to be more positive than other generations when leaving product feedback.

  • How to Create a Social Loyalty Loop

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Today, brands are building social campaign experiences that spread from one brand loyalist to her friends—creating a powerful social loyalty loop that cultivates new brand loyalists. Learn four ways to fuel such a loyalty loop.

  • Top MBA Schools Taking to Social Media Channels

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Virtually all of the nation's top MBA schools are using popular social media channels to promote their programs and recruit students, according to a study by the Center for Marketing Research at the University of Massachusetts at Dartmouth. Moreover, 82% of the MBA schools surveyed plan to increase their investment in social media over the next year, and all agree that social media is worth the investment.

  • Four Questions B2Bs Need to Ask About Content Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    ExploreB2B (with the help of CMI and MarketingProfs) has put together an Infographic that answers the "Why, What, How, and Where" of B2B content marketing.

  • Online Consumers Favor Public Feedback From Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Online consumers tend to be far more positive about brands that respond to their comments or complaints via public forums or social media channels rather than direct feedback methods such as email or phone calls, according to a report by Maritz Research.

  • Online Seniors Integrating Technology Into Their Lives

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Though seniors (adults age 65 and older) have spent much of their lives without the technology that younger generations have grown up with, fully six in ten (60%) say they use the Internet, participating in a variety of activities such as social networking, playing games, and buying products, according to report by Forrester Research.

  • Execs Dish on the Growing Importance of 'Social Business'

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social business is important today, and it is expected to be more important in the future, according to a report by the MIT Sloan Management Review and Deloitte: 18% of global executives say social business is important to their organization today, and 63% say social business will be important in three years.

  • Do We Really Behave Badly on Social Media? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    The unspoken assumption in much of corporate America is that employees, when left to their own devices, will likely abuse social networking privileges while at work and harm company reputation. But how do adults really behave on social media?

  • Seven Effective Ways to Integrate Social, Local, and Mobile

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Have your marketing efforts gone "SoLoMo" yet? Learn why combining your social, local, and mobile marketing efforts are critical in today's market—and how you can go "SoLoMo" in seven ways.

  • The Easiest Way to Be Successful in Social: Jay Baer Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    In this week's episode of Marketing Smarts, author and social media strategist Jay Baer explains why the easiest way to be successful in social is to "be social about content instead of being social about your company."

  • Why I Love Google+

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    I spend two hours a day on Google+ because doing so is enjoyable and good for my brand. In addition to my fondness for its members, Google+ embodies many appealing attributes that make social networking better.

  • Pinterest: Top 9 Ways to Be a Responsible Pinner

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    If you aren't one of the millions using Pinterest, now is the time to add the image-driven social network to your traffic-generating toolbox. But if you're going to use Pinterest, do so responsibly by using these nine tips.

  • Integrate Social to Inform Product Development and Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Are you using social media to fuel product strategy and development? Learn why social can be an effective research tool, and how three forms of social listening can help inform product marketing.