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  • Five Ways to Drive Foot Traffic and Build Relationships With Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Although you can use online media to develop relationships, real-world connections are what solidifiy them. Here are five ways social media can support your efforts to increase foot traffic, brand awareness, customer relationships—and sales.

  • Leading Brands Becoming Active on Instagram

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The world's leading companies are becoming more active on Instagram, according to a new study by Simply Measured. Among the brands listed on the Interbrand Top 100, 40% now have an Instagram profile.

  • Pinterest: The Email Marketer's New Opportunity

    Article

    CONTENT TYPE: Article | TOPIC: None

    Pinterest and email marketing are intersecting in three ways: emails that use Pinterest-generated content, emails prompting recipients to follow a brand on Pinterest, and emails that have content appealing enough that recipients end up "pinning" the content. How do you get started?

  • Five Strategies for Promoting Your Online Video

    Article

    CONTENT TYPE: Article | TOPIC: None

    Online video should be an essential part of every business's online marketing strategy. Of course, everyone wants a video that goes viral, but no amount of money can guarantee a blockbuster. Fortunately, you can employ some strategies to get your video in front of as many viewers as possible.

  • Email Marketing for Rebels: DJ Waldow and Jason Falls on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    All rumors to the contrary, email marketing is not dead or dying. In fact, email is thriving, according to DJ Waldow and his co-conspirator Jason Falls, co-authors of the forthcoming book, The Rebel's Guide to Email Marketing, which explodes many email myths and "best-practices."

  • Top Marketing Tactic for Small B2Bs: In-Person Interaction

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Among small businesses, marketing tactics such as email, websites, in-person interaction, and social media are viewed as most effective overall; however, among small B2B companies, nothing beats face-to-face interactions, according to a survey from Constant Contact.

  • Consumers More Willing to Share Info With Retailers Than Social Networks

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Despite privacy concerns, consumers are more comfortable sharing their personal information with retailers than they are with social networks, particularly if sharing such data enhances the shopping experience, according to a survey from MyBuys and the e-tailing Group.

  • Word-of-Mouth Key to Success of Daily Deals

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Word-of-mouth is key to the success of daily deals: When making a daily deal purchase from a new or unfamiliar small business, fully one-half (50%) of consumers cite recommendations from friends or family as the factor most likely to influence their decision to purchase, according to a report by Constant Contact and Chadwick Martin Bailey.

  • Satire, Politics, and Marketing Fake News: Baratunde Thurston on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Stand-up comic, author of How to Be Black, and former director of digital at The Onion, Baratunde Thurston has a lethal sense of humor—and an uncanny ability to meld business sense and humor to both build an online audience and keep advertisers happy. Hear what he has to say.

  • CMOs Tapping Into Social Data for Consumer Insights

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most CMOs (89.4%) say social data has affected at least some of their business decisions, and 21.3% say social data affects at least 1 in 5 decisions they make, according to a new report by Bazaarvoice and The CMO Club.

  • Viral Video Adoption Climbs as Social Levels Off

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketers' use of social media and mobile marketing has steadied over the past year, whereas the use of viral online video (e.g., use of YouTube) has continued to grow, according to the ANA (Association of National Advertisers) 2012 Digital and Social Media Survey.

  • Twitter Driving Most Online Conversations About Fortune Global 100 Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    On average, the companies listed on the Fortune Global 100, an index of the largest corporations in the US, Europe, Asia-Pacific, and Latin America, generate a total of 10,400,132 online mentions per month, mostly via Twitter, according to a report by Burson-Marsteller and Visible Technologies.

  • Eight Content Marketing Lessons From a Zombie Apocalypse Guide

    Article

    CONTENT TYPE: Article | TOPIC: None

    To inspire people to prepare emergency kits for real-life disasters, the CDC brilliantly crafted an imaginative and educational "zombie apocalypse" campaign, generating some 80,000 Likes and 2,500 tweets. Here's how.

  • Social Is Shifting Beyond Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Large US companies are reframing their approach to social media, shifting from social marketing to social business, and that shift is affecting the ownership of social media responsibilities within the organization, according to a study by Ketchum and FedEx.

  • A Brand Is a Terrible Thing to Waste: How to Manage Your Company's Online Image

    Article

    CONTENT TYPE: Article | TOPIC: None

    Today, customers can share their rants and raves instantly with a worldwide audience. In such a wired world, your online image is everything! Here's how to track and enhance that image and manage your reputation.

  • Fortune 500 CEOs Shun Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Few CEOs at Fortune 500 companies are participating in social media channels: 70% have no social media presence on Facebook, Twitter, LinkedIn, Pinterest, or Google+, according to a new study sponsored by Domo and CEO.com.

  • Kids Age 6-12, Parents, and Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    No surprise: kids age 6-12, who are in the process of expanding their social circles outside of their families, are interested in (and often active on) online social media, according Ipsos MediaCT's syndicated LMX Family Study, which measures adoption of and adaptation to new media and technology by kids and parents.

  • Pinterest's Traffic, Influence Continue to Grow

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Pinterest is beginning to disrupt the social media landscape: Nearly one in four Pinterest users report spending less time on other social media sites in favor of Pinterest, according to data from Compete's Online Shopper Intelligence Survey.

  • Use Your Spidey-Sense to Enhance Your Web Presence

    Article

    CONTENT TYPE: Article | TOPIC: None

    When Peter Parker practices his heroics as Spider-Man, he captivates the citizenry and the press alike. By emulating his superpowers, you too can masterfully connect with customers and followers online.

  • Making the Case for Google+: Guy Kawasaki on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Guy Kawasaki loves Google+ so much, he wrote a book about it: What the Plus! Since I've been rather slow to get on the Google+ bus, I invited Guy to Marketing Smarts to talk about why I should give it a(nother) shot.