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  • Social Marketing: Key Trends and Tools for B2Bs and B2Cs

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    More than three-quarters (76%) of marketers say their brands are conducting social media marketing, and an additional 16% plan to begin doing so by the end of 2012, making for a potential social marketing contingent of 92%, according to Chief Marketer's 2012 Social Marketing Trends Survey.

  • People Respond to Stories: Rohit Bhargava Talks Likeonomics on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Rohit Bhargava, author and social media strategist, thinks business books need to be useful—to help you solve a problem you're facing. So it has to speak to you from the get-go, draw you in, and convince you it's going to help you solve your problem. And the best way to do that is to start off by telling a story.

  • Dissecting Social Media Buzz on Controversial Topics

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Not all social media conversations, particular those related to controversial health topics, are legitimate or authentic, according to a study by KDPaine & Partners that explores the nature of viral conversations around three controversial topics: high-fructose corn syrup (HFCS), foods containing genetically modified organisms (GMOs), and vaccinations.

  • What Marketers Can Learn From Farmers

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing is a game of seasons and cycles. We deal with ups and downs, timing, and patience. It's a lot like farming, actually. Farmers have to deal with seasons, and so do you.

  • Tech Marketing Budgets Under Pressure

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Tech companies are increasing their marketing budgets a paltry 1.7% in 2012, roughly one-half the 3.5% bump they reported in 2011, according to the "2012 CMO Tech Marketing Benchmark Study" from IDC.

  • 23 Tips for Using LinkedIn, Facebook, and Twitter for Business

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    With the global economy still slumping, businesses and marketing companies are embracing new methods of social marketing as a way to spread the word in a more reliable, consistent, and cost-effective way. Are you taking advantage of all that LinkedIn, Facebook, and Twitter offer?

  • Photo-Sharing on Pinterest, Instagram, and Tumblr

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nearly one-half (46%) of online adults post original photos and videos they themselves have created, and 41% curate photos and videos they find elsewhere on the Internet and post them on various photo-sharing sites, according to a study by Pew Research.

  • Instagram Surpasses Twitter in Daily Mobile Traffic

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Instagram, the popular photo-sharing platform, attracted an average of 7.3 million daily users in the US via mobile device in August 2012, surpassing the 6.9 million who visited Twitter via mobile device, according to data from comScore Mobile Metrix 2.0.

  • Social Sharing Best-Practices for B2Bs and B2Cs

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    As might be expected, the best day and time of day to share content via social media depends on your target audience (business or consumer) and the specific social platform you're using, according to research by Compendium.

  • Who Has Time for All That PR Stuff?

    Article

    CONTENT TYPE: Article | TOPIC: None

    When people want to know about you, your products, and your success story, the first thing they do is go to Google to see what you're doing, even before checking out your website. And if you look as if you don't have momentum, you may never get that call. It's not too late to start doing that PR stuff...

  • B2B Content Marketing: Trends and Benchmarks for 2012

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Content marketing is gaining in popularity: 83.5% of B2B marketers surveyed say they are stepping up their content marketing production over the next 12 months, up from the 71% who said so a year earlier, according to a report by Holger Schulze for Optify.

  • Three Customer Service Lessons From Dave 'United Breaks Guitars' Carroll on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Dave Carroll is the man whose guitar United broke. He joined us to discuss his book, titled United Breaks Guitars, about the experiences that led up to his now famous music video, lessons he learned along the way about social media, and the keys to effective, meaningful customer service. I asked him what companies need if they are to avoid a "Dave Carroll" in their future. This is what he told me.

  • Why Facebook Users 'Like' (and 'Unlike') Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nearly nine in ten Facebook users (87%) say they "like" brands on Facebook, and among them fully one-half (50%) say a brand's Facebook page is more useful than its website, according to a survey from Lab42.

  • Nineteen (19!) Ideas for Growing Your Email List

    Article

    CONTENT TYPE: Article | TOPIC: None

    What would you rather have, a big list with dismal conversion rates or a smaller list targeting a highly engaged audience? Thought so. For a healthy opt-in email list, quality always trumps quantity, and here are 19 budget-friendly ways to get the list you want.

  • Four Steps to a Social Media Strategy [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Engaging your customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how to measure the success of those goals, what tactics to use in your plan, and how to execute that plan.

  • Why Social Media Marketing May Be Hurting, Rather Than Helping, Your Business

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Because nearly every person has at least one social media account, businesses have embraced social media to connect with people and drive promotions. A poorly managed social media campaign, however, can easily backfire.

  • 10 Reasons to Hire YouTube Stars for Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: None

    Need a celebrity spokesperson? Bypass Hollywood and turn to YouTube. Established brands have been on a hiring wave of YouTube video stars, such as Toby "Tobuscus" Turner and iJustine, and there's no reason you shouldn't consider YouTube video stars, too.

  • Key Online Tactics of High-Growth Professional Services Firms

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    High-growth professional services firms tend to place more emphasis on blogging, SEO, and social networking—and they generate a higher proportion of their business leads via online sources—than do their peers, according to a study by Hinge Marketing.

  • 9 in 10 Online Small Businesses Network Online, 8 in 10 Gain New Business

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nine in ten small business owners with an online presence dedicate time to networking online via social networks, online forums, etc., and 74% say networking online is just as valuable, or more so, than networking in person, according to a survey from Manta, an online community for small businesses.

  • Microsegment Your Way to Success in Social Media Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Social media marketing facilitates engagement with consumers in real time and contact with people who influence others. But it also allows you to microsegment audiences in a way that traditional marketing segmentation couldn't possibly.