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  • Employees as Brand Advocates: IBM's Ethan McCarty Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    IBM's Director of Social Strategy and Programs Ethan McCarty talks about how (and why) the company selects and showcases the social media posts of employees from across the organization.

  • Five B2B Marketing Trends to Watch

    Article

    CONTENT TYPE: Article | TOPIC: None

    Today's B2B marketers find themselves confronting a rapidly shifting landscape. Let's look at how you can tap into five developing trends that can help you steer your way to success.

  • 2014 B2B Content Marketing Benchmarks, Budgets, and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    B2B marketers' confidence in content marketing continues to grow; content marketing usage rates are up from last year; and, not surprisingly, marketers with a documented content strategy are having the greatest success, according to just-released research.

  • What Are the Best Days and Times to Post on Instagram?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Instagram engagement stays fairly consistent throughout the week, though there is a slight spike on Mondays and a slight dip on Sundays, according to a recent report by TrackMaven.

  • #SocialSkim: Social Media This Week, Including Facebook and Twitter Playing Nice

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Review the best (and worst) of "real-time" marketing efforts during the Emmy Awards. Get the scoop on the first use of Tumblr in a court case; a new app that lets brands ask fans for permission to use their photos; and Facebook and Twitter's latest efforts to get in good with the community. Skim to reel in the end of September!

  • A Guide to Using Social Media at Tradeshows

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Tradeshows are where up-to-the-second media such as Twitter come into their own, helping make the physical event virtual, and bringing something very localized to a wider—and potentially global—audience.

  • Five Steps to Highly Effective Social-Mobile Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: None

    As a marketer, your every encounter with a smartphone-toting consumer should be considered an opportunity: They want to buy. You want to sell. But how do you make the connection happen?

  • IBM's Ed Abrams on SMB Social Strategy and Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Ed Abrams, vice-president of marketing for IBM's small and midsize business unit, offers tips for SMBs on social strategy, content marketing, and running a social business.

  • Use Social Media to Steal Market Share (and More Good Advice for CMOs)

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social media has proven itself an invaluable venue for businesses promoting their products and specials, but its value doesn't end there. Here are five ways CMOs can start getting more out of social media today.

  • #SocialSkim: Social Media This Week, Including Chipotle's Video, Facebook's Video Ads

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Get the skinny on Kit Kat's leap into the future of candy... and Chipotle's content leap into the dark side of food production. We'll also dish out the latest on Facebook's video ad play, Google's cookie-killer, and how to use hashtags to promote music (or just about anything else). Skim to skip the cookie jar.

  • The Power of the Hashtag in Promoting Music (and Just About Anything Else)

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Hashtags are powerful, useful tools for marketing, communication, and driving engagement. They are an excellent way to break through the noise of the Internet and reach valuable audiences.

  • Three Ways to Improve Your Facebook App Engagement

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    How can brands encourage social sharing via Facebook? By deploying social engagement apps to showcase campaigns and content. And the basic best-practices for boosting engagement on Facebook fall into three main categories.

  • #SocialSkim: Social Media This Week: Twitter's IPO, Apple, 'Verified' on Pinterest, Viral Video King

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week, we've got Twitter's upcoming IPO, Apple's latest product announcements (and the bevvy of competitor tweets that followed), how to get "verified" on Pinterest (and why), what brands tweeted on 9/11, and who's just been crowned king of viral video.

  • New York Times Outage Reinforces Need for a Social Presence in a Crisis

    Article

    CONTENT TYPE: Article | TOPIC: None

    All companies should have a social media strategy built into their crisis communications plan that includes multiple modes of delivering a message. When a crisis hits, you can't wait until tomorrow's paper to resolve it.

  • CMOs Struggle to Valuate Impact of Marketing Spend; Optimistic About Economy

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Only one-third of chief marketing officers report that they are able to demonstrate quantitatively the impact of their marketing spending, according to a recent report by The CMO Survey.

  • Create Contagious Content: Author Jonah Berger Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Jonah Berger, author of the bestselling book Contagious, discusses how companies can use word-of-mouth and social transmission to amplify their brand message.

  • Social Media Lessons You Learned in Kindergarten [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Getting involved in a social network can be intimidating when you don't know the platform's etiquette. But many of the rules in social media are the same lessons taught in kindergarten.

  • How Twitter Followers Help SMBs [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nearly three quarters of people (72%) are more likely to make a future purchase from an SMB after they follow or interact with the business on Twitter, according to a recent report.

  • #SocialSkim: Social Media This Week: Yahoo's New Logo, Marketing With Images, More

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Summer’s just about over, social is spinning on, and a picture's worth a thousand characters. Get the skinny on Yahoo's new logo, whether images increase engagement on Twitter, how to use Instagram and Pinterest to your advantage, and much more!

  • Why People Share on Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The most common reason people post on social media is "to share interesting things" (61%), according to a recent report from Ipsos.