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  • #SocialSkim: Golden Globes, Star Wars, Fleeing Facebook, Google Analytics, Amazon Ads, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Which brand "won" the social Golden Globes? Which cuddly (but dangerous!) Star Wars character is spreading behind-the-scenes set photos across socnets? Which demo is fleeing Facebook? We've got answers. You'll also score an epic Google Analytics guide, an easy new way to search for images by usage rights, and the skinny on Amazon's new ad network.

  • Revenue and the CMO: Author Glenn Gow Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Helping your company to embrace social selling doesn't have to be an all-or-nothing proposition: You can implement a pilot program to demonstrate how social media can have a positive impact on revenue. Glenn Gow shares tips for starting a successful pilot program at your organization.

  • Why Marketers Need to Care About Social Search [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Is your company embracing social search? Here's a look at what it is and why you should take advantage of social search.

  • How to Get More Retweets

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Want to get more retweets? Try tweeting on off hours/days, including images, being polite, spelling out the word "retweet," and using lots of exclamation marks.

  • Personal Branding Trends for 2014 (Part 1)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Throughout the year, I monitor the world of personal branding. At year's end, I analyze the data to predict future trends. My take on 2014? It will be a year of personal branding evolution—not revolution.

  • #SocialSkim: CES Goodies, Facebook's Little Eye Acquisition, Ben & Jerry's Hilarious Tweet

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Find out what unique and promising technologies debuted at CES. Get the skinny on Facebook's recent acquisition, glean new ways to use Tweets, and find out how Ben & Jerry's (of course!) used recreational marijuana legalization in Colorado to its advantage. Skim to sate your social munchies.

  • Engage Your Audience: From Profile to Preference

    Article

    CONTENT TYPE: Article | TOPIC: None

    We aim, as marketers, to gain the trust of customers and prospects. To accomplish this we must engage with the individual, building trust and understanding by asking for appropriate information, at the right time, and treating that information with care and respect.

  • Facebook News Feed and Mobile Ads Outperform Prior Units

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Since Facebook launched News Feed ads in late 2012, the units have been widely adopted by brands and have consistently outperformed the platform's original right-hand side ads, according to a recent report by Marin Software.

  • New Business Networking: Author Dave Delaney Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Nashville-based consultant and "New Business Networking" author Dave Delaney shares tips for rebuilding your network after a move or a career change, including the role that social media sites like LinkedIn and Twitter should play in your networking efforts.

  • Five Big Social Media Trends for 2014

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social marketers should keep in mind these five insights to help their brands and organizations prepare for and succeed in 2014 by connecting with customers.

  • What Does a Day in Social Media Look Like? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Of the world's roughly 7 billion people, 40% use social media daily. So, what are those folks doing on the major social platforms?

  • Social Network Data: Growth Trends, Engagement Levels, and Demographic Profiles

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook remains the dominant social network in the United States, but more and more users are diversifying to multiple platforms, according to a recent report from the Pew Internet and American Life Project.

  • #SocialSkim: Social Media This Week: Facebook Pages, Snapchat Hacking, Instagram Highlights

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    It's a new year, filled with promise (and some fresh digital elbow-rubbing)! Learn about Facebook's tentative plans for building Pages via mobile, check whether your Snapchat got hacked... and find out how to share your Instagram 2013 highlights with the world. It's all a skim away.

  • User Age Profiles of the Top Social Networks

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The social platform with the youngest global user base is Tumblr, followed by Instagram and Pinterest, according to a recent report by GlobalWebIndex.

  • Twitter vs. Facebook Ad Showdown: Which Offers the Best Social Media Ad Platform?

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    In social advertising, where is your money better spent—on Twitter, or on Facebook? Here are the key findings of a study across four measurement categories.

  • How to Add Social Selling to Your Marketing Mix

    Article

    CONTENT TYPE: Article | TOPIC: None

    With the right strategy and a smart approach, companies of any size can harness the power of social selling to boost sales results, without adding to their already long To Do list, and without adding staff.

  • #SocialSkim: Social Media This Week: Best-of, Beyoncé, Viral, Content Marketing, More

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    It's list-making time, but there's more in this issue than best-of and prediction lists. Also see how Beyoncé broke the social 'Net, why one family's holiday video went viral, what's next for content marketing, and what gifts you get when Bill Gates is your Secret Santa. Skim your merry way to 2014!

  • A Five-Item To-Do List to Get Started on Your Google Plus Page

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Google is integrating Google+ directly into its ecosystem, which means marketers are eventually going to have to pay attention to it. But how do you get started on this extensive social network that has so many features?

  • How Yelp Can Help... Small Businesses Take Advantage of Reviews [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    If you work at a small business, you might consider establishing a presence on the popular Yelp review site. Here's a look at the benefits of doing so.

  • Who Uses Instagram? Marketers, Students, and IT Workers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    People who work in advertising and marketing are the demographic most likely to use Instagram: 10.5% have done so in the previous month, according to recent data from GlobalWebIndex.