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  • How (and Why) Millennials Interact With Brands on Social Networks

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    For online interaction with companies or brands, Facebook is the most popular platform among Millennials, followed by Twitter and Pinterest, according to recent research from the Center for Marketing Research at the University of Massachusetts, Dartmouth.

  • Six Work Lessons Marketing Pros Can Learn From Social Media Best-Practices

    Article

    CONTENT TYPE: Article | TOPIC: None

    We can learn plenty by observing how people use social media—and those lessons can apply to how we function as marketers at our places of work.

  • LinkedIn Showcase Pages: Target Your Content

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    In contrast to LinkedIn's Company Pages, its Showcase Pages are focused on one aspect of your business. The idea is to create a dedicated space for your prominent brands, products, and other initiatives, allowing people to follow the page for related content.

  • Teens Remain Very Active on Facebook

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Despite reports over the past year that teens have fallen out of love with Facebook, the demographic remains highly active on the social network, according to a recent report from Socialbakers.

  • Five Native Advertising Tips From a Case Study

    Article

    CONTENT TYPE: Article | TOPIC: None

    Based on a recent successful campaign, here are five ways to make sure you get good results from your native advertising efforts.

  • Social Media Contests: Five Do's and Five Don'ts

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social media contests are a great way to promote your company, and they can create customers for life. But not all companies have successful experiences with contests. For best results, follow these do's and don'ts.

  • Google+ for Brands: Lynette Young Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Social technology strategist and Google+ expert Lynette Young shares insight into how businesses can take advantage of the social network's potential for marketing.

  • Seven Ways to Awe Your Audience With the Element of Surprise

    Article

    CONTENT TYPE: Article | TOPIC: None

    An unexpected twist in your marketing can gain you the spotlight and your audience's attention. But how do you add the element of surprise to your marketing without going too far and tarnishing your image?

  • Facebook Turns 10: Highlights and Stats [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook was launched 10 years ago today. Check out the following infographic to see the milestones of the social network's journey to popularity.

  • Hey, Social Media! Everything I Learned About Marketing Came From Comedy

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Comedy can teach marketers a lot about marketing. From finding your tribe to being more human, all comedy is great marketing in action! This article summarizes some of the most important lessons.

  • Tips for Working With Blogger Advocates [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Want to work with blogger advocates to spread the news about your brand? Here's what you need to know.

  • #SocialSkim: Super Bowl Ads, Shareable Content, Grammy Goods, Biz Apps, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Get your a-la-carte awesome this week: from VW's epic Super Bowl ad to Ogilvy's design tips for making shareable content. We've also got your Grammy goods, a treasure trove of business-facing social apps, and more. Skim to stay snackable!

  • Promote Yourself: Author Dan Schawbel Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Bestselling author and millennial branding expert Dan Schawbel shares career tips and insights from his book, Promote Yourself: The New Rules for Career Success.

  • Five Content Marketing Takeaways From Ron Burgundy

    Article

    CONTENT TYPE: Article | TOPIC: None

    "Anchorman 2: The Legend Continues" has earned high praise for breaking new ground in marketing. It owes much of its success to great content—and great content strategy. Here are five lessons to take away.

  • How Companies Use Twitter: Big Brands vs. Small Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Big brands tweet more often, share more links, and use more hashtags than smaller, publicly traded companies, according to a recent report by Simply Measured.

  • #SocialSkim: Interneterventions, Facebook Is Like the Plague, Pinterest Personalized

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    The week in social was action-packed. Get an Old Spice "internetervention," see how Pinterest plans to get personal (and monetize compulsive recipe-sharing), find out what Facebook and the bubonic plague have in common, and get step-by-step tips on improving your crowdfunding strategy.

  • Personal Branding Trends for 2014 (Part 2)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Understanding these trends will help you to strategize ways of harnessing them to enhance your brand and expand your career success.

  • Supercharge Your Storytelling: Burt Herman of Storify Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Burt Herman, co-founder of Storify, explains how to curate quality content using a mix of social media feeds, how technology has changed journalism, and what marketers can learn from the evolution of social.

  • How B2B IT Buyers Use Social Networks

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The majority (57%) of B2B information technology buyers are using social networks as part their purchase decision process, according to a recent report from IDG Connect.

  • The State of Social Media in 2013 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    What were the highlights and lowlights in social media last year? The following infographic captures the memorable events of 2013.