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  • Facebook Messenger Is Now Used by 38% of Global Mobile Audience

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook's decision to remove messaging functionality from its main mobile app and require people to download its Messenger app seems to be paying off, according to recent data from GlobalWebIndex.

  • 2015 B2B Content Marketing Benchmarks, Budgets, and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Two critical factors differentiate great content marketers from the rest—having a documented content marketing strategy, and following it very closely, according to the findings of the fifth annual content marketing study issued by MarketingProfs and the Content Marketing Institute.

  • The Secret to Shareable Content: Syed Balkhi Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Entrepreneur Syed Balkhi, creator of popular sites List25 and WPBeginner, shares tips for creating shareable content.

  • #SocialSkim: Social Ad Spend Evolves, Hyperlapse for Marketing, Better Twitter Search, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Do you want to pay to play? Find out how ad spend in social media is evolving. You'll also learn eight ways to use Hyperlapse for marketing, what a brand enthusiast actually looks like (and where her value lies), and how to run searches through Twitter in a way that brings better results, fast. Skim to boost your social smarts!

  • The Volume of Twitter Mentions by Country, Language, and Time

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Users in the United States are now responsible for less than half (41.5%) of all Twitter mentions, according to a recent report from Mention.

  • Omnichannel Marketing for Brands: Mark Schaefer Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Marketing consultant, speaker, and author Mark W. Schaefer discusses omnichannel marketing for brands, content shock, Big Data, and more.

  • Social Media Use by Small Businesses [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Small and midsize businesses (SMBs) now spend more on social marketing than on any other media category, according to a recent report from BIA/Kelsey.

  • How to Build an Influencer Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: None

    By encouraging influential people—bloggers, customers, thought leaders, journalists, consultants, experts—to talk about your products and to recommend them, you quickly score a unique advantage over your competitors.

  • #SocialSkim: Facebook Demographics, Social Strategies, LinkedIn Posts, and Fashion Week!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    School's back in session, but social hasn't stopped. Score a cheat-sheet on Facebook demographics, consider what strategies other marketers are using for social media, ponder what makes a LinkedIn post popular, learn about Facebook's testing of self-destructing messages, and see the latest New York Fashion Week social stats. Skim to stay on top.

  • Six Tactics for Successfully Marketing to Millennials

    Article

    CONTENT TYPE: Article | TOPIC: None

    Developing a Millennials-focused marketing strategy is a must: They are, after all, the largest generation by number and they already have enormous purchasing power. They also have unique generational characteristics that require a shift in tactics and strategy.

  • How Social Media Advertising Affects Sales

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The middle of the sales funnel is where social media advertising has the biggest impact, according to a recent report from Convertro and AOL Platforms.

  • The Five Must-Have Traits of an Optimized Business Blog

    Article

    CONTENT TYPE: Article | TOPIC: None

    Content marketing's honeymoon is over. You can't just create good blog content and call it a day. You now have to consider the entire content experience you're giving your audiences, and for that you need an optimized blog.

  • #SocialSkim: Fresh From Apple, Instagram for Couponing, Twitter 'Buy' Button, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Get the latest on Apple's freshest products (and less-fresh promo vid), plus a retailer's use of Instagram for creative couponing, Twitter's "buy" button experiments, and a Tinder for marketers and agencies. Skim to taste the buzz!

  • Three Good Reasons Why Google Authorship Still Matters

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Google has decided to stop showing Authorship in search results, and so the interest in Authorship has dropped. No picture? No byline? What's the point? But there are still good reasons to use Authorship.

  • Blog and Social Media Usage by Fortune 500 Companies

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Currently, 157 companies on the Fortune 500 list (31%) have public-facing corporate blogs, a decrease of 3% in the number of blogging companies from 2013 levels, according to according to recent research conducted by The Center for Marketing Research.

  • Building Your Brand's Community: Dan Sullivan of Crowdly Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Crowdly founder Dan Sullivan shares insights about community management, brand advocacy, influencer outreach, and the psychology of trolls.

  • #SocialSkim: Brands and Hyperlapse, Twitter Trends, Facebook Search, Royalty-Free Pics, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    See what (and how) brands are using Hyperlapse, how Twitter is helping you "get" trends, what royalty-free photo service will save your life, how Facebook is helping you search through old posts, and which content creation strategies will improve your business. Skim to stay on top!

  • Empty-Nester Women: Independent, Tech-Savvy, and Skeptical

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Empty-Nester women view themselves as independent individuals who actively stay current with ongoing trends and technology, according to a recent report from Influence Central.

  • Sprinklr Acquires Branderati: Why You Should Care

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    As digital communities grow in both size and influence, so does the need to go beyond the number of community members and into something more meaningful: driving true business through advocacy.

  • 11 Facts About Moms' Back-to-School Shopping [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Want to learn about moms' back-to-school shopping and social media habits? Check out the following infographic.