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  • #SocialSkim: Brand Love for Hot Messaging App Yubl, Plus 12 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    New apps and ad capabilities this week: Yubl, the latest under-25 messaging platform that brands are scrambling onto; Twitter's new standalone app for power users; Tumblr's foray into live video (not like Facebook Live); and Reddit's surprising brand appeal.

  • Six B2B Takeaways From Six Great Facebook Ads

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Facebook is a powerful social media outlet, even for B2B marketers. But how can you make use of Facebook when organic reach for B2B seems to be declining? The answer, in part, is "pay to play": Facebook advertising.

  • Marketing Agencies' Favorite Digital Tools and Services

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Which social media monitoring/automation tools, CRM platforms, SEO/SEM tools, and email services are used most by marketing and advertising agencies?

  • #SocialSkim: Snapchat Gets Serious About Advertising, Plus 11 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week's all about ads, ads, and more ads as major social networks introduced new ad products and Snapchat debuted its ad API. Also: Microsoft's purchase of LinkedIn, Facebook's struggle to stop the livestreaming of crimes and acts of terror. And much more!

  • B2B vs. B2C Content Marketing: Stuff You Need to Know

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Content marketing is one of the most effective strategies for today's marketers. But the mindset, objectives, and intentions of B2B audiences are different from those of B2C audiences. Content for those different audiences must also differ.

  • What Is Growth Hacking, Really? Jeff Bullas on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Global digital marketing influencer, strategist, and blogger Jeff Bullas offers up the secret to "growth hacking" and explains why it's valuable for big brands and smaller businesses alike.

  • How Dads Participate in Social Media [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Father's Day is coming up, so you may be thinking about how to reach this demographic on social media channels. Here's a look at where the social dads are, what content they share, and how they share it.

  • The Content Sharing Habits of Facebook Users

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    More than half (58%) of Facebook users who share third-party content on the network say they do so at least once a week, according to recent research from Fractl.

  • #SocialSkim: Instagram Algorithm Goes Live, Plus 11 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    The social giants never stop evolving. Instagram's new algorithm is finally here, and Snapchat just toppled Twitter in daily active users! Also: Facebook's plans to tackle live streaming and gaming at the same time, LinkedIn's new premium insights, and the right social platforms for your objectives.

  • How to Pick the Right Social Platform to Grow Your Sales [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Not every social platform suits every business. Use these tips to choose the right social platform for you to engage your potential customers and deepen existing relationships.

  • Build Social Relationships With Influencer Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Want to acquire new customers without breaking your budget? Consider influencer marketing. Here's what you need to know.

  • Take 10: How to Optimize Your LinkedIn Profile With Keywords

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Career Development

    In just 10 minutes, we'll show you how to drive traffic to your profile with one of LinkedIn's best kept secrets—search engine optimization (SEO). We'll share how to add keywords to certain sections of your LinkedIn profile to increase visitors (improving your opportunities for employment), improve networking capabilities, or simply connect to the right people. You'll leave with a thorough understanding of the power of keywords and how to use them to get better visibility on LinkedIn.

  • #SocialSkim: Instagram Makes Biz Profiles Official, Plus 12 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Social networks spent the week honing their core products and beefing up their ad prowess. Instagram officially introduced its long-rumored business features, and Twitter scrapped its buy buttons in what might (or not) be a big blow to social commerce.

  • Do People Use Facebook's Reactions Feature?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Although Facebook users can now engage with posts by using reactions such as the heart or angry face, relatively few are taking advantage of this functionality, according to recent research from Quintly.

  • How to Discover Engaging Content to Share on Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Finding engaging content to share via social media can be time-consuming and tough—and a hindrance to all the other work you have to do. So use these four simple ways to discover and share content that can improve your social media marketing.

  • Social Media Trends for 2016: Marketers' Top Platforms and Content Types

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook is the most used social network by businesses for marketing purposes, and 67% of companies plan to further increase their Facebook marketing activities this year, according to recent data from Social Media Examiner.

  • #SocialSkim: Twitter's 140+ Character Limit (Finally!), Plus 11 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Finally, Twitter officially gives you more room to express yourself, and Facebook updates Facebook Live so you can skip to the good parts. Also: pay-to-boost reach on Instagram, Foursquare's unchatty chatbot, and social media growth worldwide.

  • Five Effective Ways to Build a Strong Online Reputation

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Online reviews can pop up when you least expect them, leaving a lasting effect on how potential and current customers perceive your business. Improving your online reputation is no walk in the park, but it can be done.

  • Social Media vs. Content: Where Should You Invest?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Deciding where to put your investment—of money, time, and effort—isn't easy. And the ROI of both social and content is notoriously difficult to measure. So how do you decide where to put your efforts? And once you decide, how do you go about it?

  • #SocialSkim: Snapchat Changing Its Algorithm, Plus 13 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    From Snapchat's plans to introduce a non-chronological algorithm to social networks' taking on the role of news organization to Google's new topic-driven social product and Twitter's tweak of it's character limit, the social giants tried tackling challenges from all corners.