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  • #SocialSkim: Skype Mutates, Instagram Ads Connect to Messenger: 11 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Skype mutates to take on Snapchat and Messenger; LinkedIn Groups gives brands an edge; Instagram now has links and Messenger ad integration; 2016's worst brand social media fails so far; Reddit's becoming a full-fledged network; much more!

  • Which Digital Channels Deliver the Best ROI?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Marketers rank email and social media as the top two digital channels for delivering an excellent return on investment (ROI), according to recent research from GetResponse.

  • The Dangers of Being Too Political on Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    A friend shared an image on Facebook. Intended to be a funny political meme, it instead offended many who saw it... Should she have shared that post? Could she have lost her job? Might the issue have been avoided? Are people just overly sensitive? Let's explore those questions.

  • Three Ways to Bring a Human Touch to B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Combining creativity with B2B marketing is an ongoing challenge. How do you build an emotional connection with your customers and inspire deep-seated brand loyalty when you lack the direct tactics of B2C campaigns?

  • Facebook Live for B2B Marketers: Five Ways to Use Live Video in Your Content Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Facebook is intentionally giving more organic exposure to live videos, which is why Facebook Live dominates the News Feeds of most users these days. What does that mean for businesses and B2B marketers? Here are a few ways to use Facebook Live to benefit your business.

  • #SocialSkim: Facebook Bets Big on Original Shows, Instagram as New LinkedIn: 12 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook inks original-video pact and massive e-sports deal; young workers use Instagram to evaluate workplaces; Snapchat's Custom Stories perfect for branded events; Facebook tests food delivery; Instagram gives brands more engagement than Facebook...

  • More Honesty, Less Snark: How Consumers Want Brands to Act on Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most consumers want brands to be honest and friendly on social media, not snarky and trendy, according to recent research from Sprout Social.

  • True Influence Isn't About Follower Counts: Adobe's Joe Martin and Mark Boothe on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Joe Martin and Mark Booth of Adobe talk about how Adobe effectively uses influencer marketing to dramatically increase the company's reach during (and long after) its annual flagship event, Adobe Summit in Las Vegas.

  • #SocialSkim: Facebook Outpacing LinkedIn for B2B, All About Google Lens: 12 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week: A radical shift pitting Facebook against LinkedIn as the professional's social network; a search revolution with Google Lens; Instagram vs. Snapchat with face filters; Facebook's war against clickbait and fake live videos; Twitter's new privacy features; chatbots in search results...

  • Three Ways Your Marketing Team Needs to Use Social Insights

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social media's importance in the sales/marketing funnel is by now undisputed, but visibility into the insights each platform can provide is often clouded by meaningless metrics. Here's how your team should be using social insights to guide major marketing decisions.

  • How to Master Live-Video Marketing: A Handy Guide

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    It's no secret that video has become a more and more significant piece of the content marketing mix—and livestreaming has become a rapidly growing and effective tactic. The tips and tricks in this guide will help you get live video right.

  • The Most Important Social Network for Influencers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Instagram is both the most used social network by influencers and the top social network influencers focus on, according to recent research from Hashoff.

  • #SocialSkim: Facebook's Netflix-Like Shows, Algo Change; Snapchat's Scary Slump: 10 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook eyes original TV-like shows for this summer; Snapchat scares investors, releases suite of new features to combat Instagram; Facebook's latest algorithm change; Instagram eyes global markets; the niche social media platform trend.

  • How to Select an Influencer Marketing Marketplace [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    An influencer marketplace can make working with influencers easier and more effective, but only if you pick the right marketplace for your needs. Check out this infographic for some factors to consider.

  • Social Media Use by Generation [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Knowing how different generations use some of the biggest social media platforms can help you find the right audience for your marketing message.

  • #SocialSkim: Twitter's Livestream News and Live Shows, YouTube's New Design: 10 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook and Twitter dominate the social conversation: Twitter's 24/7 news livestream and live shows; YouTube's new design; Facebook's QR codes for in-store rewards, Instant Games on Messenger; Google+'s searchable topics and themes.

  • Five Classic (but Ridiculous) Objections to Employee Advocacy [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Encouraging employees to advocate on behalf of their company on social media can be a boon to the business, but convincing management isn't always easy. Here are responses to five common objections to employee advocacy.

  • Why Brands Use Social Media Listening Tools

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Brands are using social media listening platforms primarily to improve customer service, reach new audiences, get feedback on products/services, and monitor questions/concerns, according to a recent report from Clutch.

  • #SocialSkim: LinkedIn's Major New Milestones, Twitter's Growth Rebound: 10 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week: LinkedIn hits half a billion users, rolls out new Matched Audience ad targeting; Instagram's growth accelerates, nears 1 billion users; Twitter reports growth, plans to livestream content 24/7; Pinterest quits social networking; much more!

  • The 2017 Social Network Image and Video Size Guide [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Never again scramble to figure out how big a Facebook image should be or the time limit for your Snapchat videos. This infographic compiles image and video specs from nine major social media platforms and puts them all in one handy place.