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  • How to Harness the 'Testimonial Economy' in Your Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    We now live in the Testimonial Economy, where what we say about ourselves doesn't matter, what others say about us is what sways opinion, and bad reviews can override even the best marketing plan and the most strategic sales plan.

  • #SocialSkim: Snapchat's Business-Friendly Features, Facebook's Transparency Metrics: 10 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week: Snapchat's new business-friendly features to fend off Instagram; Facebook's drone test to bring Internet to rural areas, and new transparency metrics to gain brands' trust; boost traffic with Instagram Story Ads; how teens use social; more!

  • Five Keys to Improving Your Influencer Marketing Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    To join the growing number of businesses using the proven power of influencer marketing—to the tune of a $6.50 return on each dollar invested—take these 5 steps to ensure a successful influencer marketing campaign.

  • #SocialSkim: Facebook's Huge Investment, YouTube at VidCon: 11 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook to spend millions on original shows, hits major user milestone; YouTube's VidCon announcements and its experimental app open to all; Instagram tires to make you share more; Reddit's big video effort; why you can't just focus on paid social; more!

  • This Is What Works in Facebook Headlines: The 20 Most Effective Phrases

    Chart

    CONTENT TYPE: Chart | TOPIC: Writing

    Which phrases in headlines are most effective in encouraging people to engage with articles on Facebook? To find out, Buzzsumo examined the performance of 100 million article headlines published this year.

  • How Marketers Find Social Media Influencers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most marketers find social media influencers for campaigns by reaching out to them directly rather than by using influencer platforms or talent agencies, according to recent research from Bloglovin'.

  • Owned, Paid, and Earned: The Social Media Trifecta [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Owned, earned, and paid social media are often thought of as separate tactics of a brand's social strategy. But ensuring all three work together can give you the biggest and best results. See how to make that happen.

  • How to Build a Micro-Influencer Marketing Program in the Months Before Black Friday

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Black Friday might seem like it's a long time away, but some of the most worthwhile holiday marketing activities require months of planning. If you want to build out a micro-influencer program for the holiday season, this 5-month plan will get you started.

  • #SocialSkim: Google Aggregates Job Listings, Snapchat's Location-Sharing: 10 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Google becomes the biggest job-search platform; Snapchat maps help users meet up; LinkedIn makes comments expressive; Music.ly's original programming with big partners; Instagram Stories user base soars; GIF's 30th anniversary...

  • The 10 Most Talked About Television Shows on Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The Walking Dead was the most talked about television show on social media during the 2016-2017 season, according to recent research from Nielsen.

  • #SocialSkim: Apple's Business Chat, Twitter's Major Redesign: 11 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Apple's Business Chat vs. Messenger; Twitter's big redesign; why Yahoo's grand social media Tumblr plan failed; Facebook's paid news subscriptions, profile cover videos; Instagram's archive feature and sponsored-content labels; Snapchat's self-serve ads...

  • #SocialSkim: Facebook Plans New Messaging App, Instagram Hooks Small Biz: 11 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook gives parents control with teen messaging app; Instagram vs. Snapchat for small business; Facebook, WhatsApp revamp photo features; the only social listening tool for Reddit; Facebook's mid-roll ads underwhelm; social media B2B trends...

  • How Engaged Are Fortune 500 CEOs on Social Media?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Some 60% of Fortune 500 CEOs have no accounts in their own name on any of six major social networks, according to recent research from CEO.com and DOMO.

  • How to Build a Better Social Marketing Strategy [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    From Livestreaming to quizzes and videos, there's a lot you can be doing to enhance your social channels. Check out this infographic for some great data and ideas on how to build a better social media strategy.

  • 2017 Social Media Marketing Trends: Top B2B and B2C Networks and Paid Channels

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Marketers say Facebook is the social network they use most—as well as value most—for marketing their business, according to recent research from Social Media Examiner.

  • #SocialSkim: Skype Mutates, Instagram Ads Connect to Messenger: 11 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Skype mutates to take on Snapchat and Messenger; LinkedIn Groups gives brands an edge; Instagram now has links and Messenger ad integration; 2016's worst brand social media fails so far; Reddit's becoming a full-fledged network; much more!

  • Which Digital Channels Deliver the Best ROI?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Marketers rank email and social media as the top two digital channels for delivering an excellent return on investment (ROI), according to recent research from GetResponse.

  • The Dangers of Being Too Political on Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    A friend shared an image on Facebook. Intended to be a funny political meme, it instead offended many who saw it... Should she have shared that post? Could she have lost her job? Might the issue have been avoided? Are people just overly sensitive? Let's explore those questions.

  • Three Ways to Bring a Human Touch to B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Combining creativity with B2B marketing is an ongoing challenge. How do you build an emotional connection with your customers and inspire deep-seated brand loyalty when you lack the direct tactics of B2C campaigns?

  • Facebook Live for B2B Marketers: Five Ways to Use Live Video in Your Content Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Facebook is intentionally giving more organic exposure to live videos, which is why Facebook Live dominates the News Feeds of most users these days. What does that mean for businesses and B2B marketers? Here are a few ways to use Facebook Live to benefit your business.