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  • Blog for Business: Is It Right for Your Company?

    Article

    CONTENT TYPE: Article | TOPIC: None

    It's time to start having your salespeople write blogs for their customers and prospects. Sound radical?

  • The PR Lessons of a Clueless Blog Pitch

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    The majority of the PR industry continues to log behind in the blogosphere, seemingly unconvinced that the influential new medium is worth learning about.

  • Target Marketing: Six Lessons from Major League Baseball

    Article

    CONTENT TYPE: Article | TOPIC: None

    ere are six lessons from Major League Baseball that you can take into account to profitably target your own customers.

  • Words That Work for Audio: A Little Sound Advice

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    What words work in audio? Suzan has been hired to rewrite too many terrible audio scripts to feel confident that the uninitiated marcommer can achieve perfection -- without some help.